Langya Bang Marketing War

“If society is ready for a trend, almost anyone can start it, but if society is not ready, no one can do anything about it.”

——The author of "Langya Cultural Marketing": Lin Chen

The Su residence welcomes a guest, an unexpected guest.

When Mei Changsu opened the door, he was sipping Laotan sauerkraut and beef noodles, and he was still scrolling through WeChat Moments with his left hand.

"Lin Chen, why are you here today—"

Laotan sauerkraut beef noodles and two Shuanghui Wangzhongwang starch sausages as a gift fell to the ground.

"Jingyan...?"

"Xiao Shu." Xiao Jingyan stood at the door, "You have changed."

"Why are you……"

"You have gone to great lengths to conceal your identity, isn't it just that you don't want me to know that you have become a marketing dog?" Xiao Jingyan said, "I've been waiting for you to recognize me. After waiting for so long, do you still want to treat me like a fool? Until when are you playing?"

Mei Changsu: "I can't get over this hurdle by myself."

Xiao Jingyan: "You are my Xiaoshu. What is the difference between a Xiaoshu who is a general and a Xiaoshu who is a dog? A bitch is hypocritical!"

"You're a bitch!"

Xiao Jingyan raised the corners of his mouth slightly: "Look, Lin Shu is still the same Lin Shu, he never treats me half-kindly just because I am the prince, a name can't change a person."

Xiao Jingyan brought Mei Changsu into the palace, and he held Mei Changsu's hand along the way, for fear that this person would slip away from him.

"Don't worry, Emperor Father is now in a difficult situation, and he will never do anything to you."

"How did he know I was Mei Changsu?"

"I told him." Xiao Jingyan said, "I have to tell him who defeated him. This is the beginning of Chi Yan's rectification. How can I let you enter the palace with a false identity?"

Mei Changsu was only worried for a second, and when he raised his eyes to look at Xiao Jingyan, he already had complete trust.

This King Jing is no longer the Xiao Jingyan who only knows how to steal food. He is a big V with tens of millions of fans on the Internet, a monument of fairness and justice.

How can a Emperor Liang who has already lost his reputation fight against him?

Emperor Liang realized that it was time for him to bow his head to his age. He often heard that people were getting old, and he would always think of the time when he was young. At that time, he could easily draw the four-stone bow and gallop his horse in the hunting garden for a day. He didn't feel tired, and when he came back, he sat under the pear blossoms in the garden, had a drink with Lin Xieyanque, and talked about the situation in the world.

Today, the pear blossoms in the palace are still there, but the rough laughter can no longer be heard, and the rich aroma of wine can no longer be smelled.

In a daze, Emperor Liang saw a person wearing a white shirt at the end of the pear tree, which contrasted nicely with the pear blossoms.

The familiar face is a little more calm and vicissitudes compared to Feiyang back then.

Emperor Liang smiled, the wrinkles in the corners of his eyes were full of nostalgia and sadness.

"Lin Shu, the longer you grow, the more you look like your father."

Emperor Liang stretched out his hand and asked Mei Changsu to help him up.Mei Changsu hated Emperor Liang, but he would not embarrass an old man, he supported Emperor Liang.

Emperor Liang shook his robe: "I don't want to talk to you, nor do I want to explain, I just come to tell you, I will never overturn the case of Chi Yan."

Mei Changsu was furious, "Your Majesty still thinks you are wrong?"

Emperor Liang sneered: "Lin Shu, you came to give me a lesson. Where did I go wrong? When your Red Flame Army and Beiyu were fighting fiercely, our two countries were still negotiating an order of 30 taels of gold. My Daliang business group is still in the hands of the other party. After you fought for a week, our communication was interrupted for a week. You captured 1100 websites of the other party, 800 important websites, and Beiyu captured 900 of our websites, which is important. 400 websites, including multiple payment and trading platforms.”

"Don't you understand, the relationship between Daliang and Beiyu is not that you give me a punch and I give you a punch. If a war ends and both sides suffer, what is the point of fighting?"

Mei Changsu retorted: "Your Majesty can definitely order us to stop attacking, but why did you stab us in the back and block our account?"

Emperor Liang seemed to have heard something ridiculous in the world: "I ordered you to stop your attacks? Then don't you indirectly admit that your Red Flame Army and Beiyu hackers attacked each other as the imperial court's order? I want to characterize this matter, this matter , is a dispute between the two countries caused by a bad cyber hacker attack. First, I want Beiyu to see that our attitude is clear, and the Red Flame Army does not represent the attitude of the imperial court. Let’s talk. Second, I want to let Daliang people see that Internet mobs must be controlled. If the Internet allows you technology geeks to run amok uncontrollably, today you call yourself Hongke, maybe one day you will get tired of Chi Yan The flag of the army, what should I do if I turn around and become a hacker again? Who will guarantee the information security of my beam?"

Mei Changsu: "Safety? For safety, you built a firewall to enclose the entire girder. People outside can't see the girder, and people in the girder can't see the world. Is this safe? Is this Closed doors, self-deception. Netizens may not think freely, but they must have the right to think freely, they may not speak freely, but they must have the space to speak freely."

Emperor Liang didn't respond to Mei Changsu's anger. He put his hands behind his back and said, "Some time ago, King Yu published an editorial. Within the scope, even so, there are still many people who question our Daliang court, intending to follow the Hua family, and fully support it to split our Daliang territory."

Mei Changsu: "This is an inevitable loss in the war of public opinion, but more people have seen the situation clearly and will never betray Daliang."

Emperor Liang: "If one day I open the firewall, you will be involved in this kind of public opinion war every day, tell me, Lin Shu, are you ready, are the Red Flame Army ready, and Langya Pavilion is ready Well?"

Mei Changsu: "We are always preparing."

Emperor Liang: "But Daliang is not ready."

Mei Changsu never thought that Emperor Liang would directly admit responsibility like this.

"A country that is very strong does not care about criticism from others. But a weak country can only establish various taboos to safeguard its own interests. The establishment of the firewall is because of the fragility of the main beam itself. But the Red Flame Army and the people must bear the consequences."

"A hacker confrontation back then made me see a lot of things. For example, the importance of information security, and the horror of public opinion wars. I thought about it, I have the Red Flame Army in my beam, have I ever been afraid of war? But when I was full of confidence, one day I personally told me that Daliang has almost nothing in the online battlefield except the Red Flame Army. People are eager to make their voices heard, but they don’t care whether it is right or wrong. Internet rumors are rampant, authoritative media is lacking, legal awareness is weak, and journalists are immoral , fabricate news, take it out of context, self-hype, and don’t even print the face mosaic that our army sent undercover in the enemy’s barracks for eyeballs!”

"As for the Red Flame Army, the Red Flame Army is just a group of patriotic programmers. Can they stop Beiyu's code attack and stop people from being shaken?"

Emperor Liang saw Mei Chang Su Moran, and continued:

"This is what I said to your father. He never told you, because he knows that he can compromise with politics, but you can't. You and the Red Flame Army must have fear and hatred for that wall, You are afraid that you will live in a closed world, and you grow up crazily because of your resentment, hoping that one day you will gain great power, gain the dominance of discourse, and completely break down that wall."

He turned his back to Mei Changsu, and slowly walked towards the once glorious throne: "In the case of the Red Flame Army, I can say that Xia Jiang and Xie Yu fabricated rumors and exaggerated the destructive power of the Red Flame Army, but I will not admit that you It’s wrong to characterize it as a hacker attack, I don’t admit that the title is wrong, and I don’t admit that it’s wrong to build a firewall, and that’s our deal today.”

"The matter of King Yu showed me that Daliang's media power has grown, and maybe it's time." Emperor Liang turned around and pointed at Mei Changsu: "Lin Shu, you are the first person to break the firewall." one person."

Mei Changsu knelt down: "I don't want to say that the emperor's kindness is great, but I promise that after the wall falls, I will devote my whole life to protect the beam with the old general Chi Yan."

Emperor Liang nodded in relief.

Mei Changsu stood up: "I still have one thing I don't know."

"Say."

"Who made His Majesty decide to build the wall?"

Emperor Liang looked at Mei Changsu's eyes that wanted to break the casserole and ask the end, and knew that this test still had to be passed.

He slapped his palms twice, and Mei Changsu watched a man walk out from behind the curtain. His face was crowned like jade, his eyes were bright, and he was playing with a jade fan with his fingertips. A silver ring was exposed at the bone of his ear:

"Lin Shu, let me introduce you. This is Young Marshal Lin from Daliang Internet Public Opinion Bureau."

Lin Chen played with his nails: "Lin Shu, did I ever say that no matter where I go, I am your superior."

Mei Changsu stood there for a few seconds, a wave of anger burning all over his body.

"Your uncle's." Mei Changsu picked up a flower pot at hand and threw it at it.

Emperor Liang walked out of the palace, ignoring the chaotic sounds of fighting behind him.

Xiao Jingyan was waiting for Mei Changsu not far away, seeing him appear, Xiao Jingyan was a little embarrassed.

"Father."

"Jingyan, come here." Emperor Liang beckoned, Xiao Jingyan walked over, suddenly felt a heavy weight in his arms, and a jade seal fell into his hand, "I will leave this beam to you."

He took one last look at this place that once belonged to him, and then buried his passionate ideals, conspiracies and schemes here without a trace of nostalgia.

The era belonging to Xiao Jingyan began here.

Three months later, Xiao Jingyan became emperor.

After May, Xiao Jingyan promulgated the "Network Security Law", abolishing the firewall.

After June, Beiyu publicly supported Yu Wang who became an exile. Beiyu hackers provoked a war and captured more than 290 important websites in Daliang.

Sitting in front of the computer, Mei Changsu wrote down his last Weibo post as Mei Changsu: Red Flame Changes Banner, Chang Lin Rise.

After July, the old account of Lin Shu was unblocked, and the Changlin army rushed towards the hackers in Beiyu with a huge red tide.

Lin Shu returns.

【END】?

☆, postscript

Since the serialization of "Marketing Wars", many people have asked me if I studied marketing, advertising, or network security, and some people privately asked me to do marketing dogs and micro-businesses (sorry, I don’t do it. Weishang, I am a man of integrity).It's an honor to make you guys think I do this...

I just read some books and found some information. Some of Lin Chen’s textbook-like words you read at the beginning are excerpts, and some are summed up by myself, so don’t be convinced...

If you are interested in some theories, you can dig deeper and give the basic reference books used when writing:

"Hackers and Painters", "The Crowd", "Entertaining to Death", "Self-Marketing", "Spiral of Silence" theory-related papers, "Communication and Power in Organizations: Discourse, Ideology, and Domination", "Media Arguments: Pros and Cons Debates on 19 Major Issues", "Understanding Media-On the Extension of People", "Media Convergence: The Three Dimensions of Network Communication, Mass Communication and Interpersonal Communication".

The most difficult thing about writing this fanfic is to integrate it with the plot of Langya Bang.

Langya Bang is a good drama, but the only dissatisfaction is probably the setting of the so-called "conspiracy", which has too much momentum and too little content.I joked that the whole story of Langya Bang was probably Lin Shu’s fantasy when he was lying in Meiling waiting to die, because after I quarreled with people, I would think about myself at night fighting with the Confucianists and convincing the other party with my mouth. Oral scenes.

Mei Changsu's plan was accomplished entirely by the cooperation of the villain.

So, why not write a doujin and just use this setting?

Mei Changsu thought he was the one playing chess, but in fact he was just a chess piece that had been manipulated long ago.

And the central government is playing a big game of chess.

The whole story of Langya Bang is a conspiracy between Langya Pavilion and Emperor Liang. They closed the main beam, began to cultivate their own public opinion and public relations team, and then selected the most suitable person to lead this group of people to challenge the new world.

Emperor Liang preferred Yuwang, because Yuwang was more capable of manipulating public opinion.And Lin Chen firmly believed that if he wanted to control public opinion, he had to stand upright and upright first. Although there were means to honor the king, he lacked the foundation, which was the same as Emperor Liang.

So Lin Chen approached Mei Changsu, trained the former red guest to become a big V, and then asked this big V to train Prince Jing.

In fact, in the end, Lin Chen had a hard time choosing between Prince Yu and Prince Jing. Prince Yu had an advantage, but he blew up the private cannon house.Turn a multiple-choice question into a sub-question.

Prince Jing ascended the throne because of his integrity and prestige, and the one who got both was the one that Emperor Liang and Lin Chen wanted to choose.

Emperor Liang knew about Lin Chen from the very beginning, so when he saw Lin Chen appearing in Mei Changsu's vest, he knew that Lin Chen had already chosen King Jing, so Xia Jiang was arrested and King Yu was abandoned. Emperor Liang pushed the boat along the river.

In the end, King Jing ascended the throne as a matter of course.

I wish I had rounded this story up.

In fact, the first half of the whole article is about marketing, and the second half is about public opinion, which contains a lot of private goods.There is one thing that never changes. If you want to achieve marketing success (or support from public opinion), you must learn to speak up, have a stand, and stick to the quality of the "product" itself. The three are indispensable.

The author is a pure talker, and has no political ideals or ambitions. Perhaps the only ideal is to make the motherland a powerful country that no longer fears criticism. The things about the wall written in the Langya list are limited to the Langya list Content discussion, so it is forbidden to bring three-dimensional political views to fight with me, ignore it at all, thank you, goodbye~