Since 1983

In early summer, Li Xiaohua, the richest man, maxed out his circle of friends in Beijing.

After the International Auto Show, finally a top brand took the initiative to come to China——Ferrari held an exhibition at the Asian Games Village Convention and Exhibition Center.

Bringing the latest 348 sports car with a price tag of $138,800.

They don't think the Chinese can afford it, and they are ready to ship it back to Italy intact. As a result, on the last day of the exhibition, Li Xiaohua easily won.

In the historical context of that year, a Chinese buying a Ferrari was as shocking as an American landing on the moon. The Ferrari team held a handover ceremony at the Temple of Heaven, and the Municipal Transportation Bureau specially allocated a license plate: black Beijing A00001.

There is a famous photo: in front of the Tiananmen Gate, Li Xiaohua is wearing a black suit, holding a mobile phone, leaning against a red sports car...

This photo was posted by Ferrari in major cities around the world, earning enough attention from white people.

…………

Didi!

A car that was about to fall apart frantically honked its horn, and Zhao Baogang ran downstairs with his bag, Here we come!

He sat in the co-pilot, and when he slammed the door, the car shook twice.

How do you drive this broken car?

Know it low-key?

Xu Fei started the car, drove to Daju Hutong, and said, Just one word today, weep poorly strategically, but hold it tactically. Let people see, oh, what a group of artists who bow their heads for five buckets of rice with shy faces, how pitiful!

With this effect, people are more willing to invest money.

What mess?

Zhao Baogang grinned and spat: I came here for your crown. If I had known about driving a big bike, I would have ridden it myself.

He patted the big glass in front, Good guy, it's like taking a taxi. Hey, you are so rich now, why didn't you buy a Ferrari? Let Li Xiaohua have a drink?

Ferrari is too fast, I was driving the crown so fast, I was speeding yesterday.

Xu Fei muttered and said incomprehensible words, such as drawing and small black house, which caused Da Gangzi to burst into laughter, and the inside and outside of the car were filled with a happy atmosphere.

Not long after, we arrived at Daju Hutong.

The Daihatsu car is like a building block, creaking and twisting towards the entrance of the alley, one side is against the wall and the other side is facing the road, it fits perfectly.

The two of them entered the yard, and the company employees were setting up, and a banner was pulled at the door: Developing TV art, inspiring the spirit of the times-Haima Film and Television Meeting.

He...tui!

It was the same big room, with a row of tables in front and a few rows of chairs underneath, with tea, melon seeds and fruit candies.

Xu Fei wanted to call Zhang Zi'en, but he didn't want to come when he heard about the job of pulling money.

After waiting for a few minutes, the people from Haima arrived.

Ma Weidu and Wang Shuo led the director of Seahorse Song and Dance Hall, named Liu Yiran. This is a writer, screenwriter-turned-director, and has made many thematic works.

He behaved stiffly, said little, and probably didn't want to come. Xu Fei doesn't bother with this. If you really don't have any artistic integrity, we dare not use it.

Sitting and sitting, seeing ten o'clock, the old horse said anxiously: I said, Boss Xu, why hasn't he come yet?

It's not time yet. This place is remote, and I have to look for it for a while.

Can't you give up on the pick?

No, no, they are more anxious than us.

Before the words were finished, there were a few thuds outside, and a Jiaodong accent came, Is the company meeting here?

Ouch, hello hello!

Everyone went out to greet him, and saw a man in a suit, carrying a briefcase, quite stylish.

We talked on the phone. I am the outreach director of Polaris Watches, and my surname is Li.

No introduction, no introduction, I recognize you. This is Mr. Wang Shuo, right? This Mr. Xu Fei, I have seen your photo...

Director Li is very happy, he is not fooled, he is an expert. Haima is also very happy, a major customer of Polaris, who was awarded a well-known trademark last year.

Immediately afterwards, guests arrived one after another.

I'm from Changhong TV.

I'm the Little Swan washing machine.

I'm from Jialing Motorcycle.

The old horse smiled like a chrysanthemum, alas, they are all big customers, big customers.

Then, listen again:

Hello, I'm from Shaoxing Daughter Wine Factory.

I belong to Blue Whale Osmanthus Duck.

I'm from Yanghe Daqu.

I'm from Suzhou Embroidery Factory.

I'm from Yangzhou Lacquer Ware Factory.

Um?

Everyone looked at someone in unison, knowing that he was a costume drama, but couldn't think of how to advertise a costume drama. Looking at it now, what the hell can you do?

More than 20 people came over, and greeted them in a reserved and friendly manner. The old horse was sitting in front of him. He was quite nervous at first, but it could be seen that the other party was even more nervous than himself, so he suddenly relaxed.

The environment has been imprisoned for a long time, and suddenly opened up deeply, joyful and at a loss. Opportunities are everywhere, but I don't know where to start.

A lot of things, just in the word active.

Xu Fei took the initiative to contact the company, it was like cracking the shell of an egg, everything was fresh.

Uh, almost, let's get started.

Teacher Xu coughed twice, and said: The original intention of today's meeting has been communicated on the phone. No nonsense, let me introduce our situation first.

There are three TV series, one is called Hippocampus Song and Dance Hall, which is similar to the sitcom of the editorial department. Don't worry about the production level, we have more than forty well-known writers in Haima. Including Wang Shuo beside me, you all know this, right? He is also one of the main writers.

Currently in pre-production, the script has been written for five episodes, and it is planned to shoot forty episodes.

Buzz buzz!

There was a lot of discussion underneath, and Wang Shuo alone was enough for this group of people to invest.

The second part is called Extremely Addictive. It is directed by Zhao Baogang, and the editorial department is directed by him. It is adapted from Wang Shuo's novel and plans to shoot eight episodes.

After listening to the eight episodes, everyone hesitated, and now they pay attention to long-form dramas.

As for the works of art, the essence is not too much. These eight episodes are more cumbersome and less insufficient. They are absolutely real. And the script is written by Li Xiaoming, Li Xiaoming, the screenwriter of Desire.

Oh, there is also Liu Bei joining in.

...

Everyone's thoughts were churning with his words. The screenwriter of Desire, the director of the editorial department, and the actress of the Golden Eagle Award should be able to do it well!

The third part is the costume drama Happy Marriage. Twenty-five episodes are planned, directed by Zhang Zien, and I am the producer.

finished?

It's over!

Representatives of these companies are willing to come, which shows their strong will. In the shadow of a famous tree, Wang Shuo and Mr. Xu sat on the stage, which is called confidence.

And what he contacted were all products that could be integrated into the plot.

Director Li of Polaris was very decisive, and said: Our factory has newly released a desk clock with a height of one person. See if it can be placed at the entrance of the dance hall, and I can decide by myself, one million.

puff!

The old horse almost slipped, why is it only a million?

Director Liu Yiran frowned and said, Isn't it appropriate to put a bell at the entrance of the dance hall?

Okay, what's wrong?

The old horse hurriedly said: It's fine to set the clock, but you have invested so much money, how much return do you want?

I invest!

Yeah, knowing you invested, what do you want in return?

I'm just investing! Director Li was in a hurry.

...

Wang Shuo blinked and looked at someone, this grandson is amazing.

On the day of the party, he explained this phenomenon: companies invest money, but they can't explain why they invest money.

Don't worry. If you put the clock at the door, people who come and go pass by here, and you can watch it once you scan the camera. If the TV series becomes popular, the audience will be wide, which is equivalent to the advertising effect.

Xu Fei was also happy, and said: You can promote the product to customers again, saying that my clock is the one in the dance hall, it is absolutely good! Hey, this product has been sold.

That's right, that's what it means! Director Li Bei'er was excited.

This one, we specially named it product placement advertising.

Product placement?

Everyone savored carefully, wow, enlightened.

(besides……)