Since 1983

In addition to the competition, the Berlin Film Festival also has a huge derivative value: the trading market.

In 1989, the European Film Market, referred to as EFM, landed in Berlin. After 10 years of development, it has gradually become the world's three major film markets, which are as famous as the American film market and the Cannes film market.

This is also a must-go place for all high-level executives in the film industry, such as Yasuda from Boli Jiayin, Xu Yingzhu from Finecut...

Both Japan and South Korea have filmmakers specializing in foreign distribution, and they are extremely eager to let local films go global, especially entering the American market. Due to the political father-son relationship, it is considered a kind of honor to counterattack culturally.

For a long time in China, only China Film Group has the qualifications. To be honest, it basically has no external distribution capabilities. Later, the policy was opened up, allowing private capital to participate, and it was like that.

Or is it the same reason, the domestic market is enough to eat, why do you have to work hard to go out?

...

Day two of the party, EFM live.

Similar to an exhibition, each company has a booth to promote their own works. Both buyers and sellers trade with each other.

The booth of Tianxia Film and Television was unveiled today, and Xu Fei brought people over early in the morning. After walking a few steps, someone called me in a pickle-scented English: Mr. Xu?

Oh, Representative Xu!

He went to shake hands, but it was Xu Yingzhu who he met last night.

Is this your company's booth?

Exactly, I brought the essence of the whole year in Korea, are you interested in taking a look?

Seo Young-soo knew that the mainland's policies were conservative, but he had no choice but to give it a go, and immediately introduced enthusiastically: The Attack on the Gas Station, a Korean national-level comedy movie!

The Organ in Memories, starring Lee Byung Hun and Jeon Do Yeon, the best actors in Korea!

Love Wind, Love Song, a romance film, starring Jang Dong Gun, the most handsome superstar in Korea!

...

He didn't spit, but Xu Fei just wanted to wipe his face, because it was too exaggerated!

Fortunately, I can speak English, otherwise I can experience the high-pitched, exaggerated, fishbone feeling in Korean movies.

There is a TV set in the booth, and there are movie clips. Xu Fei casually looked around, and found that Zhang Donggun, Li Byunghun, and Jeon Doyeon were all familiar.

How about a Korean Entertainment 2000?

Jun Ji-hyun, Song Hye-kyo, Han Chae-young, Han Ga-in, and Son Ye-jin are all youthful, and Girls' Generation is still a primary school student...

It's all good work, I wish you success.

He stayed for a while, then turned to his booth.

Compared with it, it is too Buddhist. No one yelled, it was unpretentious, just one movie, the trailer was played in a loop, Fifty First Dates.

The propagandist complained: Boss, can this make a business?

I don't know, let it be.

Then you paid the rent for nothing?

Increase experience.

I believe you son of a bitch!

The publicity officer didn't bother to ask any more, sitting in the shabby booth, he felt inferior everywhere.

The so-called global distribution network refers to a good relationship with local film studios. Even the Big Eight in Hollywood, it is impossible to spread distribution companies all over the world, and they must cooperate with the local area.

These local companies have external distribution functions and are also the main body of the trading market.

During the period, many people came to ask, Brazil, Argentina, Thailand, and even Egypt's film studios. But after learning the details, he felt that there was no box office, so he shook his head and walked away.

Near noon, Xu Yingzhu came over.

Representative Xu is done?

I have nothing to do for the time being, I take the liberty to visit...

Xu Yingzhu looked at the booth, secretly contemptuous, but still very polite: Oh, it looks like a romantic comedy, can I understand?

certainly.

Xu Fei asked someone to explain, and while he was talking, Lao Song and An Tian also came.

Hi, they're all here!

Yes, let's take a look at Mr. Xu's work.

Fifty First Dates? It's a good movie. If it wasn't released in Hong Kong, I would have bought the rights to remake it.

Lao Song looked like a pimp, and asked, Do you want to take a look?

Okay. An Tian said.

Sunshine has worked with Tianxia before, and he knows they have a good relationship, so pimping is fine. Yasuda was out of politeness, but when he saw the content, Si Guoyi!

There is no need to introduce it, but remakes are no problem!

...

Yasuda and Xu Yingzhu are very discerning. This kind of film is most suitable for local transplantation. If you change it casually, it will be a good low-cost comedy film, and the box office can be predicted.

They were about to talk deeply when another voice came to their ears.

Damn it, why should I accompany you to watch those shitty oriental filmmakers? There isn't a good film in this market, I should be on the plane back to America now!

It's your first time participating. You have to get used to it. There is not gold everywhere. But I promise, this is definitely a good project.

Amidst the quarrel, two foreigners came to the front.

One of them casually picked up the booklet, flipped through it, looked at a clip, and said, I admit that I'm a little clever, but it's not worth pulling me here.

I didn't mean that, you shut up first!

The other person turned his head and said with a smile: You guys have come here, making it hard for me to find. Mr. Song, Mr. Xu, we meet again!

Hello!

The two were very excited, I hope you will bring good news.

Let me introduce, this is Hardy from the Cactus Company. They have gained fame in Hollywood in recent years, focusing on low-cost independent films, and they are very powerful.

Mr. Hardy, meeting for the first time!

snort!

Hardy had a beard, raised his chin slightly, and shook hands reluctantly. That was arrogant, arrogant, arrogant.

I think we need to find a quiet place to talk.

certainly!

Xu Fei apologized to the Japanese and Korean duo, I'm sorry, excuse me.

...

The duo looked at each other in blank dismay, and then thought of a certain possibility.

No way? No way?

…………

that night.

Xu Yingzhu is listening to his subordinates' report.

One named Allen, from the American Locomotive Distribution Company; and one Hardy, who is indeed a senior executive of the Cactus Company.

Cactus is the hottest independent production company in Hollywood in the past two years. It has two signs of American Pie and Chain Saw. It also cooperated with another independent production company, Lions Gate, on Human Purge Project.

Although there are not many works, the box office is surprisingly good. The total box office of the four films is 300 million US dollars, and the cost is said to be only more than 20 million US dollars.

20 million? 300 million?

Yes, last year's American Pie 2 exceeded 100 million. This year, the third part will be released, as well as Chain Saw 2 and Human Purge 2, which continues to cooperate with Lionsgate.

Locomotive has a good relationship with Cactus, and it is a medium-sized distribution company. It is said that it is expanding its network and preparing to develop into the international market.

Gan!

Xu Yingzhu patted the table, envious and jealous.

What does it mean for Hollywood studios to get involved? It means that it may be released in the North American market!

The Republic of Korea will never be left behind!

They must have a heavyweight script in their hands, so that the other party values ​​it so much!

Xu Yingzhu made a judgment and said: You contact... oh no, you can book a seat for me, and I will invite Mr. Song immediately.