Since 1983

June morning.

21-year-old Gao Yuanyuan rides a bicycle through the noisy streets of the Asian Games Village. Short hair, T-shirt, jeans, clean and fresh, like first love.

Her presence in the company is very weak, she mainly shoots commercials, and has acted in several street dramas. You earn a lot of money, but mentally, everyone wants to be famous!

She parked the car downstairs in the Huibin Building, took the elevator up to the seventh floor, and walked past the familiar Artist Department, suddenly paused, and found that there was another house number:

New Media Center.

What is this for?

Gao Yuanyuan was puzzled, and when she reached the meeting room at the end, she was startled when she entered the door.

I thought I would have a small meeting with myself, but Jiang Qinqin, Zhou Xun, Cao Ying, Huang Haibing, Wang Yan, Xiao Taohong, Pan Yueming, Huang Yi, Li Xiaoran, Xu Zheng, Hu Jing, Chen Kun, Yuan Quan, Liu Ye, Huang Bo, Zhang Jin, Liu Yijun, and Chen Hao are all there.

...

She was immediately cautious, bowed and entered the room to take a seat.

Everyone looked at her one after another. Does the company have this person? Very beautiful, the feeling of a schoolgirl.

After a while, there were footsteps outside the door, and Xu Fei and Lin Leyi came in. Everyone is nervous now, Mr. Xu will preside over it himself!

Today's meeting is very important, so I called you all here, and you must hear it with your own ears. Sohu will launch a new function soon, called blogging.

Xu Fei wrote a word on the blackboard, and wrote two words in English: This thing was born in 1998. It is very popular in the West now. I decided to introduce it to China.

dad!

Zhou Xun raised his hand: You admit that Sohu is yours?

Sohu belongs to all shareholders and shareholders, and I only have a tiny part.

Alas!

All booed.

Blog refers to an online diary; Blogger refers to a person who writes an online diary. The translation of a blog is a combination of the two. You can move a paper diary online and post pictures. Do you understand the meaning?

Mr. Xu tapped on the blackboard, and continued: To build a brand, you must do publicity. The best publicity for a blog is you. I will issue a hard task. Everyone present will write at least one blog post every month from now on.

dad!

Zhou Xun raised his hand again: I don't know how to surf the Internet!

If you can't go to school, you can go to school!

elder brother!

Cao Ying also raised her hand: Why us? Uncle Ge and Sister Gong Li are the most famous.

They're too old.

Hahaha!

Don't laugh, let me tell you about the importance of blogging.

Mr. Xu actually brought a water glass and sat in front, as if he was in class.

In the past, the channels for ordinary people to obtain information were newspapers, television, and radio stations. The information was not timely, limited, selective, and directional. We were the passive receiver.

Later, with the Internet, if the previous source of information was a pool, the Internet turned the pool into an ocean. It is a collection of information, the method is fast, the audience is wide, and it is relatively free.

And the blog goes one step further, taking the film and television industry as an example, such as Xiaoying.

How did you do publicity before?

Uh, going on TV, being interviewed by newspapers and periodicals, and meeting audiences on a small scale. Cao Ying said.

Not bad. According to the latest statistics in June, Chinese netizens have reached 16.9 million. Do you know how many visits Sohu has?

Daily page views, 79 million!

Registered users, 10 million!

Wow!

Everyone below stared wide-eyed, the data is the most direct and shocking.

Now that I have a blog, for example, Xiaoying, you post a post, 'A World Without Thieves is about to meet you during the Lunar New Year, please support us...

When Sohu pushes your blog on the homepage, how many people do you think will see it?

And netizens can also comment for you, you can reply, and you can post any news at any time... Do you understand the importance of this?

Its cost is also very low. Xu Zheng said.

That's right, so I said that blogs are a product of a cross-age era. You directly meet the audience face-to-face on the Internet. In addition to promoting your works, you can also promote yourself.

This is what I will talk about next, what can you post.

Teacher Xu got up and wrote a few strokes, saying: Two categories, work and life.

It's very simple, just write in your diary, what you did today, what you have learned, what fun things you have, etc., can be posted on it.

Try to write it by yourself. If you really don’t have time or you don’t know how to surf the Internet, you can ask your agent or assistant to help you.

Note two points:

One is to adapt to your own situation. For example, if you love reading, write something about reading, and if you don’t like reading, write about eating, drinking, and having fun. Don’t be out of money, and you have to pretend to be a cultural person, and make some typos in traditional characters to embarrass people.

The second is point of view. You can post whatever else you want, but if you want to comment on something or vent your emotions, you must first send it to the New Media Center for review!

Xu Fei's tone was very serious, and said: In the past, you hid behind the media, but now you face the audience directly, which will definitely expose some character flaws and even negative effects.

Movie fans may tolerate you, but I will not.

Don't take ignorance for cuteness, don't take uneducated for honesty, don't take lack of professional attitude for real life.

The bowl of rice you eat, the money you earn, be active! Professional! Good show!

As it should be.

...

Everyone was frightened and dared not say a word for a while.

Xu Fei's tone softened, and he said, Blogging is a key project in the next few years, and we must pay attention to it. The reason why you are selected is because you are young and idolized, and it is easier to attract netizens.

That, Mr. Xu!

Huang Bo raised his hand, I'm considered an idol too? I don't even have confidence.

Forget it, you have to savor carefully to taste the taste.

Well, Brother Bo, come on! Cao Ying patted him.

Brother Bo, come on! Xiao Taohong laughed happily.

It's not easy to make fun of people who are not familiar with them, but it's just strange how they signed such a person.

While Gao Yuanyuan was sitting in the corner, she was even more surprised that she had her own share.

Wow, is the company going to praise itself? !

…………

In 2000, blogging has become popular in the United States.

In 2002, Fang Xingdong introduced the concept of blog for the first time and created Blog China.

But the strategy was wrong. He found a group of writers and opinion leaders to open a column, hoping to influence the public through the appeal of the elite. As a result, the public did not hang him.

What do people like?

Ordinary!

So in 2003, the popular Mu Zimei became popular in the blog.

After that, it became like a prairie fire, and the three major portals all opened blogs, and the seeds of self-media were also planted at this time, which was fully popular before Weibo became popular.

Xu Cairen's title as a talented woman was born in the age of blogging.

Xu Fei did not set up the blog alone, but put it together with the virtual community, and then used the portal to promote it.

In terms of analogy, Kaixin.com is more similar, plus some characteristics of The Ninth City.

Historically, Fang Xingdong also wrote a Manifesto of Chinese Bloggers, saying that blogs are the Magellan of the information age, they can lead China's transformation into a knowledge society, and they can usher in an era of responsibility.

This is too idealistic, or hype.

Blogs are just the foreshadowing of the era of fragmented information and self-media. Like flashers, their brilliance is short-lived but of great significance.

Xu Fei didn't make any announcements, and used Sohu's strong advantages to directly push the tower.

(Sohu's traffic data, from its 2000 annual report, has been reduced a bit.)