Since 1983

Zhang Guoshi's road to the Olympics has always been accompanied by controversy.

The most serious one was Athens Black's 8 minutes, which was criticized verbally and written, which led to distrust from above, which led to the process of publicly selecting the director of the opening ceremony.

It turned out to be him.

And those 8 minutes, there were also a lot of inside stories, which were the result of coordination and compromise between all parties, and Lao Zhang was alone.

As the saying goes, beating a dog depends on the owner, scolding a director depends on the boss...

Of course Xu Fei had to retort, saying: Let me remind you that the promotional video is not for us, but for foreigners who have never been to China or even know nothing about China.

What we think is flat and shallow is precisely the best display window for a stranger.

I still emphasize this problem of thinking transformation to this day!

And I propose once again, immediately hire an experienced public relations company to do the overall packaging for the Olympic bid...

I am tired of talking.

He put forward this opinion at the beginning of the year, and the leader said to study it, but the result is still under study. There is nothing to say about the enthusiasm of these people, but they are too restricted by tradition. They have no experience and don't understand, so they don't ask for foreign aid.

What do you want to do?

Some people were dissatisfied and asked: Xiao Xu, why do you always want to find an international PR? Can't we do it ourselves? Don't underestimate yourself too much!

What we make is for others to see, and we can't do it with our own thinking. To put it bluntly, it's like an exam. You have to answer according to the thinking of the person who made the question.

Xu Fei didn't bother to choke anymore, and said: In short, I think the promotional video is okay. It doesn't play with concepts, doesn't show off, and is real and friendly. This style is very good.

Leader Liu communicated with several core personnel for a while, and said: Sometimes it is too personal, and instead ignores what you want to convey.

We don't go to film festivals, but show them to foreign media and the masses. The film contains traditional culture, modern culture, venue construction, and the expectations of the masses. I think these are enough.

So pass.

Leader Liu said again: The list will be announced in two days. Be confident, we will definitely be shortlisted!

...

Blink 28.

Today is the day when the shortlist will be determined and the results will be announced at a conference in Lausanne.

The atmosphere at Xinqiao Hotel was tense, and a 24-hour duty phone was specially opened to answer the first-hand news ahead.

The Office of the External Relations Department became the focus of attention, and from time to time someone probed: How is it, do you have a letter?

Night, night!

Do you have a letter?

Wait!

Oh, we're waiting too!

Stay up until night, around 8:10.

Jingle Bell!

Jingle Bell!

The ringing of the phone seemed to startle the whole building, and everyone gathered in the room as quickly as possible. The person who answered the phone was stared at by dozens of eyes, and his hands were shaking.

Hello? Well, yes.

Really? Good! No accident, no accident!

Yeah, I got it.

He hung up the phone and said first, We passed the selection smoothly and became one of the five cities shortlisted for the Olympic bid.

Wow!

I said yes!

It's for sure, even if you are shortlisted, you can just die!

Immediately afterwards, the man said again: Our score is second to last, only higher than Istanbul.

...

...

The audience was silent, the shadow of the last failure seemed to come back, and a strong sense of frustration washed over everyone.

The leadership has instructions to downplay the rankings and only emphasize the shortlisted results.

clear!

The comrades in charge of writing the publicity draft nodded vigorously.

The man didn't know what to say, so he waved his hand: I'm tired after a day, let's go back first.

Can……

There must be a meeting to study it, let's go back.

…………

Time suddenly became urgent.

The next day, Leader Liu came to the Xinqiao Hotel again, and sat down aggressively, making others dare not show their anger.

read!

he commanded.

One person held the manuscript and said: After the results came out, the other four cities unanimously launched a public opinion offensive.

Osaka said, we mainly compete with the capital.

Toronto said, Paris can't do it, we only have the capital in our eyes.

Paris said that no other family can do it, and the capital is the opponent.

Istanbul said the capital is our biggest obstacle.

And a Western commentator said: The capital will be destroyed by their own mistakes. As long as they make a mistake in a complicated situation, they will immediately fall into a passive position and become the focus of attack by the world's public opinion. They will undoubtedly lose!

...

Everyone was sweating.

The man continued: We monitored 157 international media, and after the list came out, two-thirds of the articles mentioned the capital, and two-thirds were negative or negative reports.

What does this mean? What does it mean?

Leader Liu was really anxious, and he slapped the table and said, They have reached a united front, and they will use us as a target! Manipulate public opinion, provoke public resentment, and join hands to kick the capital out first!

Western public opinion and political environment are too unfavorable to us, this is the number one difficulty!

...

Teacher Xu rubbed his nose, I said it in the meeting last year, no one cares.

I have already failed once, do you want to fail again? I need to change my work attitude, efficiency! Efficiency! Efficiency!

Leader Liu said three times in a row: Change the strategy immediately and invite those world-renowned public relations companies to come to Beijing, as well as all helpful organizations and individuals!

We must use international thinking, international speed, and an international first-class team to deal with international competition!

Xiao Xu!

Here!

Stop muttering in your heart, now that you have any suggestions, speak out.

Of course Leader Liu could guess his state of mind, Xu Fei couldn't be hypocritical, and said seriously:

In addition to public relations companies, we can also invite Sydney, Atlanta, Barcelona and other cities that have successfully held the event to form an expert group for consultation to find out where the problem lies.

Only when problems are found can we know the deficiencies and improve.

Anymore?

Uh, Sydney's publicity package needs to be improved.

You are in charge...

Leader Liu paused, and directly assigned: You also follow to Sydney.

Tsk!

Teacher Xu, who was finally a little free, scratched his head. I still want to watch the Olympics with my daughters-in-law.

…………

According to regulations, international publicity can be launched after being shortlisted.

The Sydney Olympic Games in September is the first stop. The plan has been made before, Xu Fei felt that it was almost meaningless, but he didn't say anything. Now that the crisis has come, the situation has changed.

For all problems, ability is the priority.

After the meeting, Xu Fei rushed to the company immediately and called all the backbones.

On September 11, we will have an exhibition in Sydney.

I took over this task to supplement and modify the original plan, and Times Media will be responsible.

Wow, boom!

Mr. Xu is awesome!

Don't be in a hurry, we only have one week, act now!

Everything was thought out in Mr. Xu's mind, and he gave orders one by one:

Go to the university and find some sisters who are good at foreign languages. They are decent, generous and decent, and the best ones who can speak several languages. Mixed blood is better, and foreign students are even better!

You go to make some recipes, with English translations. A picture book and a vcd.

Go and contact Extraordinary Sports!

Go find Elaine!

You go to the handicraft factory!

You go to Zhongguancun!

Quickly, act!

(Eight hundred chapters!)