Since 1983

After Xu Fei came back, he had a rare period of leisure.

Take care of the children every day, keep fit, and find a hobby for myself-fishing. From Shangzhuang to Ming Tombs, from Miyun to Yeya Lake, he left behind nothing.

As we all know, anglers can meet everything except fish.

This man leaves early and returns late. Frogs, tortoises, crabs, river prawns, wild ducks, wild duck eggs, mushrooms... every day is different.

By luck, I got a small crucian carp, oh! The whole family is boiling.

One fish ate three meals, basically reverting to the stingy landlord Lao Cai: one look at the fish, one bite of rice, and Xiao Xu would be scolded if he looked at the fish too much.

It is said that when people are rich, they have to find elegant hobbies to set off their status, such as collecting, golf, red wine... Mr. Xu doesn't catch a cold, so he thinks fishing is good.

Of course, if the money from his fishing gear was used to buy fish, the whole family would vomit.

In a blink of an eye, on November 8th, it was cold and cold in late autumn.

Haidian Academy of Sciences South Road, at the corner of two streets, stands a newly renovated 5-story building.

Although there are many floors, the overall area is not large. The store on the first floor has already settled businesses, such as Pizza Hut, Haagen-Dazs, Moon Bay, Yoshinoya, etc.

The signboard at the door was covered with a red cloth and carpeted. The parking lot was already full, so I turned two streets away.

Both sides are full of cameras, shouting from time to time:

Zhou Xun! Look here, Zhou Xun!

Pan Yueming! Pan Yueming!

Uncle Ge, this side, this side!

Damn it, Cheng Long! Zhang Yimou!

Tsui Hark! Liang Jiahui! Gong Li!

The reporter is hi, a cinema has opened, which is comparable to a small red carpet show.

What is a row? This is called noodles!

It was cold in the morning, and the bones ached from the breeze. When all the celebrities went in, there was a moment of emptiness, and they cursed inwardly: Damn, I have to stand here and wait!

In the next second, a person ran out and said, Mr. Xu will take the guests to visit first. Everyone can go to the store on the first floor to rest. We will provide breakfast and coffee.

President Xu is righteous!

President Xu is too open!

Nonsense, people are always open!

Let’s talk about the interior first. Today’s guests are divided into four groups: the most popular actors in the company;

He built an 8-hall theater on the sixth floor of New Dong'an Plaza, and joined the China Film Times Cinemas.

The other batch was a coincidence. Cheng Long and Zhang Guoshi were filming promotional videos for the Olympic bid in the capital. Xu Fei invited them and they came together.

Boss Xu, look up to me for a long time!

The two shook hands. It was Xu Fei's first time to deal with Fang Shilong head-on. His nose was really big, um.

He and Han Sanping are the hosts, leading everyone to visit.

We call it a cinema, but it is actually a small commercial complex, including catering and entertainment. In addition to showing movies, we can also undertake annual meetings, parties, movie viewing groups, meetings, etc.

At the same time, there is a peripheral product...

He pushed open a glass door, and there were empty shelves inside, and said: In the future, some audio-visual products, books, posters, toys, etc. will be placed here.

There is a lack of genuine consumption awareness in China, but someone must do it. To be honest, we are prepared to lose money.

Then take the elevator upstairs.

The cinema has nine halls, the largest being Hall 2 with 410 seats. Currently it is a wide screen, but the IMAX trend is emerging in Hollywood. When the technology matures, this will become the first IMAX screen in Beijing.

The smallest is the VIP hall No. 9, with 32 seats, lovers' seats, soft sofas, and electric height and angle adjustments. Movies that are about to roll off the assembly line will be moved to this hall.

There are 49 seats in Hall 5. There is no fixed screening schedule and only reservations are accepted. For example, the company holds a press conference, and an individual holds a movie party, and rents it at a price of 2,000 yuan for two hours.

As long as it is a movie that China Film has, we can find it for customers.

Only art films are shown in hall 7, and the rest are shown normally with the best audio-visual equipment.

Is there a digital screen? Jiang Zhiqiang asked suddenly.

Not yet. But from next year, we will conduct experimental screenings of digital movies, and the radio and television industry will fund the launch of the market. The first batch of about 200 digital screens and projectors. Han Sanping said.

This thing can only be promoted officially, and a digital projector costs 2.4 million, and local theaters are reluctant to buy it.

Excellent design and vision, a well-deserved leading theater.

Jiang Zhiqiang nodded. He entered the mainland market because he believed in the determination of the official reform.

A few days ago, he also called for a reduction in ticket prices. The average ticket price in Beijing is 30 yuan, and he wants to drop it to 20 yuan. Colleagues quit, the government came forward to coordinate, and unified it to 25 yuan.

This is the convenience of Hong Kong compatriots.

Finally, everyone came to a special wall, Xu Fei said: This is a hand molded wall, after a while everyone will make a handprint and sign.

Next to it is the star photo wall, which is empty now and will be filled soon.

Walk around and go back to the gate.

The reporters also came out and set up their shots.

There is no dragon or lion dance, it is enough for this group of people to stand here, the host said a few opening words, and said: China Film Times International Studios is officially unveiled!

Wow, boom!

Amidst the applause, Xu Fei and Han Sanping stood on the left and right sides, pulled at the same time, and the red silk fell down, revealing a conspicuous big sign.

The first four characters are slightly smaller, with an artistic style, and the last four characters are straight and huge:

China Film Times International Cinema!

Followed by a group photo, the two big shots were in the middle, Jiang Zhiqiang, Cheng Long, Zhang Guoshi, Tsui Hark and others lined up in two rows, and the smaller ones could only stand behind.

Click! Click!

The screen freezes.

…………

On the same day, the two companies jointly announced: China Film Times Cinemas was officially established!

The former accounted for 51%, and the latter accounted for 49%, with a total investment of 55 million, 36 premieres, 90 screens, and across seven provinces. Strive to develop to 200 screens within three years.

Leading Theater also shouted out the target: box office in the first year, 20 million!

One stone stirred up thousands of waves, and instantly pulled the undercurrent of the film industry to the bright side. You know, there is no single theater in China with a box office of more than 20 million.

And their high-profile announcement seemed to ignite the fuse, and the reform of theater chains that had been brewing for more than half a year finally surfaced.

In November, it is said that the deadline is not long, and in a short time, announcements have been made all over the country:

Shandong New Century, Wenzhou Yandang, Fujian Zhongxing, Chongqing Wanhe, AH Zhong'an, Hainan Lanhai, HLJ Swan, Liaoning North, Wuhan Tianhe, Xi'an Chang'an, Jiangsu Shengshi Asia, Hunan Xiaoxiang, Sichuan Pacific, Hebei Zhonglian, Shanghai United, Huahua Shadow South...

In addition to old, young, frontier and poor areas, 23 provinces and cities have established a total of 30 intra-provincial and inter-provincial theater lines!

Honestly, it's just a prototype.

The theater chains pushed out by the administrative power are transformed from the original companies at all levels.

People outside don't pay much attention to it, or don't understand it, and the audience is not even used to multiplex theaters. But within the film industry, everyone is excited.

Some applaud the reform, some are rebellious, tossing me for so long, I want to see what is amazing about the theater!

This year's film market is getting more and more pitiful. Life and Death 120 million, Nobody nearly 50 million, and Hunting U-571 29 million.

The disparity is unsightly.

As for the five-year plan that China Film and Tianxia have been talking about for so long, the first movie is finally about to debut, and everyone is waiting for it.

(Three more today...)