Soviet Godfather
Vol 4 Chapter 21: auto industry
The Gorky Automobile Factory Selesha is familiar with it. At present, most of the government officials ride in Volga luxury cars. This kind of car can be said to be the flagship product of the Gorky Automobile Factory. The fastest update. The original Gorky Automobile Factory also has another more high-end Seagull car. It used to be specially produced for the leaders of the country. It was also used as a national gift to foreign heads of state. Unfortunately, this type of car was replaced by the Gil brand car produced by the Likhachev Automobile Plant in Moscow (Stalin Automobile Plant, Khrushchev changed its name, where President Jiang worked). The Gil 4104 extension sedan that Sergei is currently riding is a product of the Likhachev Automobile Factory, while the Gil brand car that the state leader rides is a specially customized bulletproof version.
As for the other product mentioned by Glencore experts, the Lada brand car is a best-selling product produced by another car factory on the Volga River. The consumer groups faced by Lada and Volga are completely different. Lada is a family car for ordinary people, while Volga is an official car.
Xie Liaosha decided to inspect the Volga automobile factory and the production line of Lada before taking office. The Volga Automobile Manufacturing Plant is located in Togliatti, a city on the middle reaches of the Volga River. This car factory is a car factory built in cooperation with the Italian Fiat Group in the 1960s. It was the majority of the Communist Youth League members who built a modern automobile city in five years on a barren land. Nasca spent two days arranging everything for Sergei Sha’s expedition. Afterwards, Sergei Sha took the subordinates of the Ministry of Foreign Trade and Economic Cooperation and flew to Togliatti city on a chartered flight.
Xie Liaosha's team included not only the staff of the Ministry of Foreign Trade and Economic Cooperation, but also experts from the Ministry of Automobile Industry, as well as the heads of some foreign trade companies engaged in automobile trade. Because in Sergei Sha’s view, there are not many countries and regions in the world that can be used as automobile consumers in the Soviet Union. The Americans are sanctioning the Soviet Union, and the automobile industry in Western Europe is even better than the Soviet Union. Only Latin America, Africa, and Asia are the markets for Seryosha, so for Seryosha, the cheap Lada is more important than the high-end Volga.
The visit of the Ministry of Foreign Trade and Economic Cooperation to Volga Automobile Factory is of course attached importance. The party secretary of the automobile factory personally greeted Sergey Sha’s delegation at the airport, and escorted Sergey and the others back to the hotel. The secretary of the party committee did not dare to disturb Selesha and their rest too much. After confirming the inspection arrangement with Nasca, the secretary of the party committee left first. It was not until the next morning that a vehicle from the factory was arranged to pick up Selelia from the hotel. Go to the factory for inspection.
Xie Liaosha, led by the party secretary, manager and head of the sales company, visited the production line of Radaniwa. As a mature model that has been born for nearly a decade, Radaniwa has many obvious advantages. First of all, it has excellent off-road performance. Although it is a small car, it has the off-road performance not lost to the British Land Rover and the German Mercedes-Benz. Moreover, this car is durable and has excellent driving performance. It needs to be overhauled after running a distance equivalent to ten times the distance from Moscow to Vladivostok. As for the price of this car, most Russian families can actually afford it. In some remote villages, Radaniwa is even used as a tractor.
After visiting the production line, Sergei Shah witnessed the outstanding performance of Radaniwa in the off-road obstacle course of the Volga Automobile Factory. So Xie Liosa was very curious and asked the person in charge of the sales company: "Since your product is so good, how is the sales situation abroad?"
The person in charge of quickly replied: "Our market share in the socialist countries of Eastern Europe has always been high, and sales are very good!"
Xie Liaosha smiled, shook his head, and then asked: "What about countries other than the Eastern European socialist camp? What is the situation?"
"This? A few years ago, our sales in Austria and Spain once ranked in the top ten, but later due to sanctions and increased market competition, we had to give up the markets of these two countries. But now in some Asian countries, as well as Mongolia , Our products are still the best-selling models on the market!" the sales person in charge replied.
Xie Liaosha nodded, and stopped expressing opinions and questions to the person in charge. He called the party secretary and manager of the Volga Automobile Factory and asked him quietly: "Tell me honestly, is there a big gap between our car and similar foreign products?"
"Our main selling point is high quality and low price. Although not as fancy as foreign cars, we are equipped with air conditioning systems that are rare among similar models. If it is not for sanctions, I believe our products can earn more foreign exchange for the country. Income!" said the party secretary of the automobile factory.
"In fact, what I am most concerned about is whether we can open up some new markets for Lada, such as Latin American countries?" Sergey asked.
"Cuba is one of our traditional big customers!" the manager of the car factory replied.
"How is their feedback?" Sergey asked concerned ~www.wuxiaspot.com~ They like our own air conditioning system the most, because we are the lowest price among all air-conditioned cars! "The manager replied.
I'm very satisfied when I heard that Sergey Sha. In Sergey's heart, although Lada has many advantages, it is not suitable for foreign exchange. However, if it is exported to countries with developed agriculture and animal husbandry such as Brazil and Argentina, it is very suitable to import animal products, coffee, soybeans, and even tobacco and other agricultural and animal husbandry products through barter transactions. After all, these countries are not rich countries, and the foreign exchange assets in hand are not rich. If a barter transaction is proposed, the other party should not refuse.
Thinking of this, Sergey Sha has decided on his first trade partner, Colombia, the nest of Medellin Group and Cali Group. Let Colombia become one of the overseas dumping countries of Soviet cars, and immediately began to spread to neighboring countries. People in these countries all speak the same Spanish, so it shouldn't cost much to promote it. And more importantly, through auto trade, it is more convenient and safer to help your Latin American customers transfer their assets to Europe with loose regulation. If that is the case, Sergei can mobilize more funds. . As for the use of these funds, Sergei felt that perhaps it would be a good choice to empty Japan in the near future. (To be continued...)
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