Super Tycoon

As early as two years ago, Duan Yongping told Zhang Yang to make a mobile phone, and Zhang Yang also expressed his support and gave enough funds.

Some technologies are developed by Zhiduoxing itself, including some patents. There are also some exchanged with Bird, which is not bad.

There are also some purchased from other companies, one-time buyout authorization, and can continue to develop and upgrade.

This year, a Yangcheng subsidiary was established, which is dedicated to the mobile phone business. A lot of talents have been recruited, and the company's structure is getting bigger and bigger, but the mobile phone still hasn't been launched.

The original plan was to launch a mobile phone in the fourth quarter of this year, but Duan Yongping was always dissatisfied with the products produced. Either the signal is weak, the battery is low, or the sound is interfering.

They are making music phones, and the sound is disturbing, so how can they listen to music?

Even Li Zeju once urged him to ask when the first mobile phone will be launched on the market. Now more and more companies are entering this industry, and the pressure of competition is also increasing.

The paging stations in the mainland of China have all stopped, and the pagers will be completely eliminated within a year and will withdraw from the stage of history. Accompanied by that, the mobile phone will definitely flourish.

The sooner you enter, the sooner you can accumulate brand awareness, understand user needs, and make targeted research and development.

What makes Li Zeju anxious is that PHS started to develop rapidly this year, and now it has been opened in more than 200 cities, with millions of online users, and tens of millions are running.

Moreover, the current policy has been loosened, not encouraging or interfering, which has given PHS an opportunity for faster development. According to the current situation, PHS will cover all cities in the country next year, including first-tier cities like Beijing and Shanghai. At that time, cheap PHS will have a huge impact on the mobile phone business.

We can't wait any longer at this time. If we don't enter the market now, the mobile phone business will be further compressed when PHS develops. It's not sure who will grow the fastest.

Mobile phones are expensive and tariffs are expensive, while PHS is cheap for both. Although it is difficult for PHS users to access the network across urban areas, many of them spend most of their time locally and do not go out.

This can also be combined with a fixed line, which saves money and has obvious advantages.

Duan Yongping was also anxious about this matter, and finally completed the product development, passed the test, and started production.

This mobile phone is the first mobile phone of Zhiduoxing, and it is also defined as a music mobile phone.

Therefore, the sound quality has been enhanced, the battery has been enhanced, and other functions are relatively ordinary, even without a camera.

At first, Yongping wanted to add this function, but Zhang Yang rejected it. The camera function at this time is poor, the pixel is low, it is a gimmick at all, and it will increase the cost.

When you can take photos clearly, this feature will be liked by users and become a standard feature of mobile phones.

In fact, after two or three years, there are still many mobile phones without cameras, and they are still selling very well.

Before Zhang Yang discussed with Duan Yongping whether to launch a non-music mobile phone first, delete all the popular functions, and keep only the most basic functions, such as calls and text messages. Most people use mobile phones, so they use These two functions.

In the previous life, Nokia's magic phone 1110 was like this. It became the best-selling mobile phone in the world.

Fortunately, more and more mobile phones from small manufacturers appeared in China later, that is, knock-off phones, which are also cheap and have many functions, occupying the market of low-end mobile phones.

Some people say that it is precisely because of the appearance of 1110 that PHS has been defeated. In fact, it's not just that, it's also related to the decline in tariffs of China Mobile and China Unicom, and the poor signal of PHS.

It's just that Duan Yongping thinks that the launch of low-end mobile phones will hurt the brand of Zhiduoxing. The impression that Zhiduoxing has given to everyone now is that the products launched are all high-quality products in the industry and are the best sellers.

The strategy of low-price competition is not good for the company's brand development. But Yangcheng Zhiduoxing also followed Zhang Yang's statement and did research and development, and it was almost successful.

They plan to sell this technology to other companies to earn a technology licensing fee while continuing to open up the mobile phone market.

Now, Zhiduoxing's mobile phone technology is finally a success. After everyone tested it, they thought that this phone was ready to be introduced to the market, focusing on the concept of a music phone.

Zhang Yang looked at the technical parameters, and the expression on his face was also a little surprised: Very well, let's start mass production. I'll go and have a look later, and give you some advice, so that everyone knows how to produce the next generation.

Zhang Yang felt that there was nothing to comment on a standard straight machine. The current technology is doomed to make thinner and lighter products.

This mobile phone is not too big, and girls will have no problem holding it. The battery life is not bad, but if you want to listen to music, you have to charge it every day.

And the waterproof, dustproof, and drop-proof tests of the mobile phone have also passed. Although it is not top-notch, it is considered excellent.

At this time, mobile phones are still a luxury for many people. If they are too easy to break, no one is willing to buy them.

The president thinks it's feasible, so I'll arrange the publicity first. The day after tomorrow is next year's CCTV advertisement bidding meeting, and I plan to buy two advertisements for Zhiduoxing's music phone.

There are also some advertisements on the Internet, such as the recommendation of Penguin, the recommendation of the official website of Legend, the recommendation of the official website of Battle.net, etc. There is also an increase in local promotion. The planned advertising fee is 300 million RMB.

Three hundred million RMB, this is not a small amount. The main reason is that Huaxia's advertising fees are rising rapidly at this time. This is still a preferential price negotiated with Penguin, otherwise I am afraid that some more fees will be added.

So how much is the price of this music phone? How much profit can we make? How many units do you think we can sell in a year?

The retail price of a mobile phone is set at about 3,000 yuan, and our cost is about 2,000 yuan. After excluding the profits of agents and retailers, we have a gross profit of about 400 yuan.

If one million units can be sold, then there will be a gross profit of 400 million, and this product will be considered a success.

Of course, the company spent more than 100 million RMB on research and development, not just buying those patents. However, it is not realistic to want to completely recover all R\u0026D costs for the first product.

At present, in the domestic market, Nokia, Motorola and Bird are the best-selling mobile phones, followed by Ericsson, Soni, Philips, Sharp, Samsung and other manufacturers. In the domestic market, there are no other domestic mobile phone manufacturers except Bird. Standing in the top ten.

In fact, Bird is not the only manufacturer of mobile phones, but the others cannot be sold. The technology and brand are not good, and there is no money to promote it.

Zhiduoxing is about to become the second domestic mobile phone manufacturer to enter the top ten, or even the top five!