Super Tycoon

At the end of March, Zhiduoxing launched the second music phone, the slider version, which looks more novel, and also has two colors of blue and red.

In the past three months, the sales of Zhiduoxing's first music phone have not improved much. It seems that consumers still have great hesitation about Zhiduoxing's mobile phones.

But some people who have bought Zhiduoxing music mobile phones have good comments on this. The quality is great, the function is great, and the style is beautiful.

It’s just that these can’t change everyone’s perception of the Zhiduoxing brand. In the Chinese market, people think that Zhiduoxing is an educational electronic product first, and then a game console. Many people are not used to Zhiduoxing becoming a mobile phone brand.

In addition, other mobile phone manufacturers have not stopped ridiculing and slandering Zhiduoxing, which has led to a decline in sales.

Fortunately, after the appearance of the second music phone, more choices were given to consumers, and consumers began to pay more attention to the mobile phone products of Zhiduoxing.

Holding a copy of sales statistics, Duan Yongping knocked on the door and walked into Zhang Yang's office.

President, the order volume of the slide version of the music phone has increased, and our traditional Chinese version of the system has also been developed, which can be introduced to the Southeast Asian market.

Zhang Yang took a look at the order quantity. According to the current data, Zhiduoxing's mobile phone sales can probably reach 3% of the market share. Compared with the previous three months, there has indeed been an increase, but the rate is not large.

Do you know the benefits of launching a Traditional Chinese version?

In fact, the sales of the traditional Chinese version will not be too high. In the Southeast Asian market, Zhiduoxing is still a newcomer among mobile phone manufacturers, and it may not even be able to recover the system development costs.

Duan Yongping smiled: It can be used to promote sales in our mainland market. We have investigated that Chinese people like those imported products very much, and they also like some exported products.

With the traditional Chinese version, we can promote the export of our products, and the sales are not bad, so that everyone thinks that our mobile phones are of high quality.

In this way, our price disadvantage will be reduced, and sales will also increase.

Originally, the company planned that this year's mobile phone business did not intend to make money. From the minimum sales target of one million units, it seems that it will definitely exceed it.

The gross profit is about 400 million, but the advertising cost is only 300 million. Including R\u0026D expenses, losing money is certain.

But they have long-term goals and short-term goals.

The long-term goal is naturally to become the industry leader and have the right to speak. The short-term goal is to increase the market share and reach 5% this year.

Then this year's sales volume must exceed 4 million units, or even reach 5 million units.

The domestic mobile phone market has grown explosively since this year. If there is no PHS, the growth will be even more rapid. A group of people who used BP machines at the beginning are now pursuing mobile phones.

People who are habitually convenient for contact will be very inconvenient once they lose the tool for contact.

What's more, compared with the price of the original BP machine, the price of the current mobile phone is not expensive at all. Ten years ago, the BP machine cost two to three thousand yuan, and the mobile phone cost about 20,000 yuan, and the tariff was much higher than now.

Duan Yongping saw Zhang Yang's idea, which was to catch the attention of Chinese people and stimulate their desire to buy.

The purchasing power of the Chinese people has been increasing year after year, as can be seen from China's rapid economic growth in recent years. Everyone's average wages have also risen a lot, and many prices have also risen.

Not to mention anything else, pork has risen to 4.5 yuan, and it has risen to more than 5 yuan during the Chinese New Year.

But it is undeniable that the rapid popularity of BP machines across the country is also related to the sharp drop in prices. When the price of the Chinese BP machine is reduced to about 1,000 yuan, or even cheaper, more people will buy it.

There are still many mobile phones worth three or four thousand yuan on the market, but there are almost no more expensive ones. The major manufacturers seem to have defaulted to this price range, from around 1,000 to 4,000 yuan, which is less than 500 US dollars.

Among them, the sales volume between 200 US dollars and 300 US dollars is the highest and the most popular in the market.

As for the music phone of Zhiduoxing, the price is about 400 US dollars, which is too high, and the market is naturally small.

Then it is necessary to find a way to make Zhiduoxing music mobile phone a high-end mobile phone brand, so that consumers can accept it. They can't sell it cheaper for the time being, because the production cost is more than two hundred and fifty dollars.

Of course, the price can continue to be reduced by one or two hundred yuan, but the difference is not big. Those who are willing to buy a mobile phone of 2,800 yuan are basically willing to buy a mobile phone of 3,000 yuan. The price difference of 500 yuan can really shake the price scale in the minds of consumers.

Old Duan, do you think our speed of launching a new product every quarter is a bit slow?

Zhang Yang felt that it was slow anyway. Although he never thought about making the company like Nokia, with an average of one new model every three weeks, but now the company's product categories are too small and not popular, and it is impossible not to give consumers more choices.

Don't worry, the president. We have also studied it and believe that this year we should accelerate the pace of new releases. In the next quarter, we will launch mobile phones with a price of more than 1,000 yuan, with slightly fewer functions, and focus on the low-end market.

Before the fourth quarter, we launched cheap models with a price of about 500 yuan, striving to provide consumers with more choices in the shortest possible time.

It's only about 2,000 yuan for a mobile phone, and there is no big selling point for the time being. We will launch a mobile phone in the second half of the year. Let's try it first.

Next year we plan to focus on three concepts. One is naturally the concept of music phones. When people think of listening to music on their phones, the first thing that comes to mind is our Zhiduoxing.

The second is the cheap phone. We define it as the first mobile phone for many people, and we guarantee that they can use it for two or three years. The third is the camera phone. This is the product we plan to promote in the international market in the future. Some companies are making technical contacts.

At this time, the camera function of the mobile phone is still very weak, and Zhiduoxing does not even have the relevant technology. But thinking that this technology can also be used on MP4 in the future, it is still very cost-effective to buy it back.

They are also working hard on the technical research and development of digital zoom. It is difficult to start from scratch in optics, and digital zoom is relatively simple. Just buy some related technologies and optimize them.

Duan Yongping thought very carefully, this is the product he wants to launch with all his heart, and he must not fail. Once it really fails, it will also have some impact on the brand of Zhiduoxing.

In fact, Duan Yongping regretted it a little bit now. He knew that a new brand should be launched. Although the brand awareness has been lost, the effect of advertising will not be too bad.

Okay, Laoduan, then I'll see your performance. You can't relax in the game console business. This year is a critical year for you.

A week later, Zhi Duoxing Group had an important guest.