Super Tycoon
Six hundred and twentieth IX let them do
In the previous life, Penguin Company had a game business, and eventually became one of the giants in the global game industry, and the leader of China's game industry.
Relying on Penguin's stronger promotion capabilities, even precise promotion capabilities.
Many web advertisements that cost tens of millions of dollars are not even as effective as a penguin pop-up window. Moreover, Penguin is also the largest developer and operator of instant messaging software in China and even Asia. This is the confidence.
But that was in the previous life. In this life, Huaxia already had Battle.net, an online battle platform developed by Blizzard Entertainment, a subsidiary of Zhiduoxing Holdings in North America.
Another online game battle platform appeared last year, which can also turn some LAN games into Internet battle games, and it is completely free.
Battle.net is an hourly card, although one hour will be given away every day, but it is not enough. With a completely free platform, it will naturally be more popular.
However, this platform has not existed for a long time, and it has gradually become uninterested, because the first thing to log in to this platform is to register, and it is easy to get stuck, and the game experience is very poor.
When playing games, the most frustrating thing is the freeze. Many times, when you are about to win, but a single freeze causes you to lose everything, it feels like you want to smash the computer.
Some people also said that when downloading this free platform, there will always be some Trojan horse links in it, their Penguin account has been stolen, and their legendary account has not been stolen, and all the equipment inside has been stripped~~.
Zhi Duoxing didn't make a move, and the free battle platform was over. However, this also reminded Zhiduoxing Group that if there is the first one, there will be the second one. If the battle.net fee is still so high, I am afraid that competitors will emerge in endlessly.
So Sun Tengfei communicated with Allen of Blizzard, and everyone decided to reduce the cost. The daily gift time is changed to two hours, which is enough for ordinary players.
But if you want to play often, you still have to pay, but the cost has been reduced by half, in order to deal with the free platforms that may continue to appear.
At the same time, publicity is also carried out on the Internet. Don’t those free platform development cost money? Doesn't it cost money to operate? Where do they make money?
No money is required, which means that they have no legally binding relationship with the players. If you are hit by a Trojan horse and someone else uses a cheat, the platform will not care. Any problems that arise have nothing to do with the platform.
Battle.net charges fees, but Battle.net is also responsible for ensuring that others cannot use cheats and abuse,
And it will also optimize the program to ensure the smoothness of the game.
Zhang Yang even talked to Allen about buying Battle.net as a whole and letting Blizzard concentrate on developing the game in the future. After all, Blizzard's game platform operation is relatively weak, and in fact, the people in charge are all from the Zhiduoxing Group.
Allen is still thinking about it, Ma Huateng is going to compete with Zhiduoxing Group again.
...
President, how can Penguin be a game platform? If they make a game platform, will they make web games or online games in the future? Or act as an agent for online games developed by other companies?
Zhi Duo Xing Group is the major shareholder of Penguin Company. Although it is not the controlling major shareholder, they should respect it, right? Without the investment of Zhi Duo Xing Group, Penguin Company can develop to the present?
Besides, as long as you stand up and compete for the position of chairman of Penguin Company, you will be handy, and other shareholders will support you.
Sun Tengfei is the most resistant to Penguin's game platform. He is in charge of the game business of Zhiduoxing Group, and he does not want other competitors to appear.
If it was Nintendo and others who brought the game platform to the Chinese market, he would definitely let the other party leave with a big loss. But Penguin, let alone the number of users of the other party has hundreds of millions, or is it an enterprise invested by Zhiduoxing Group, and its own people beat their own people?
Why, do you think others can't do this market? Have you ever thought about it? There are many companies interested in this market. Instead of handing it over to outsiders, it's better to let Penguin do it. We can still maintain healthy competition.
Sun Tengfei pointed to a line of information on the document and said: President, take a look. We have chess and card games and casual competitive games on Battle.net. What they want to launch now are chess and casual games. This is healthy competition. ?
We have opened up the market together, and they want to come in directly to get a share? It would be the same if Penguin Company accepted our shareholding.
If it becomes a holding subsidiary of Zhiduoxing Group, then of course there is no problem. It can even be merged into Penguin Corporation. Anyway, there have been many cooperations before. Battle.net's official customer service platform in Huaxia also has a Penguin customer service account. .
But Penguin has many other investors, which made Sun Tengfei unhappy.
He also knew that it was impossible to control Penguin Company. The other party was planning to go public to raise funds for development. It would no longer conduct financing before going public, and those shareholders would not sell their shares before going public.
What's more, several founders such as Ma Huateng still have high voting rights, and the president has also expressed his support for Ma Huateng as chairman and president.
But Penguin can't go too far, we didn't compete with you, but you competed with us instead? Couldn't we make instant messaging software ourselves? Can't invest in other communication software companies? If invested, can Penguin develop?
Tengfei, sit down, what's the rush? Zhang Yang pressed Sun Tengfei's shoulder to let him sit down, Didn't you realize that there are many companies developing free game battle platforms?
We don't let Penguin do it, other companies will do it, and each company will have its own characteristics, and there will be capital invested in it, which will affect our income.
We are a fee-paying platform, but the Penguin game platform is completely free, which is different from ours. Their plan is to launch some value-added services in the future, such as allowing players to krypton gold to increase revenue.
And we are gradually reducing the fees for time cards, etc., and the follow-up profit methods are advertisements and game advertisements. We can also choose some kryptonite services, such as changing time cards to members and recharging members, so there is no need for time cards. You can play at any time, and you can also get some props in chess and cards.”
In a region, it is impossible for a company to operate monopolistically all the time. There must always be competitors. Compared with competitors who are strangers, I would rather be a Penguin company, at least they will be within the rules of the market.
Of course, if they use some means outside the rules, then the other party's board of directors will have to be replaced.
Battle.net is very likely to be completely owned by Zhiduoxing Group. You should prepare and arrange for someone to take over the overseas assets of Battle.net.
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