Super Tycoon

Kutaragi Ken looked at the report in front of him with a gloomy expression. He has been in charge of Suni Computer Entertainment for several years, why has it been going downhill?

In fact, Sunny wanted to make a handheld for a long time, but after seeing Sega Bandai's failures again and again, they felt that it might not be the time.

But when the handhelds of Zhiduoxing and Nintendo are sold well, they feel that if they don't enter, they will have no chance, and everyone will only recognize these two brands.

Then they and Sega Bandai announced that they would enter the field of handhelds. Sega Bandai relied on its previous experience to quickly make a handheld and put it on the market.

The result is self-evident, Sega Bandai's handheld hit the street again.

Handheld games can't be sold, so how can handheld games be sold? And there is no game that all handheld gamers will buy, so a game that can generally sell millions of copies is considered a big hit. The games that sold tens of millions of copies were those that set historical records and were talked about for a long time to come.

Sunny doesn’t have these, but Sunny wants to use the routine on PS1. We don’t need tens of millions of copies of super-hot games, but more than a million copies will be fine.

Relying on the number of games to drive overall sales.

But who would have imagined that their third-party game camp would shrink so quickly. In the past, on 32-bit games, game companies supporting them were the most.

Sunny's PSP sold nearly 3 million units in the first week, but in the next four weeks, it only sold 2 million units. There are more and more advertisements, and the product sells worse and worse.

Souni has produced 20 million units ahead of schedule, supplying the global market, intending to establish their position in the field of handhelds in one fell swoop, and give other manufacturers a surprise.

Now there are no surprises, all they get is ridicule.

Their decline is similar to that of Sega Bandai's DB. The sales volume of DB is only over 10 million units now, and it is unknown whether it will exceed 20 million units in the end.

It seems that Sega Bandai is also preparing to give up. Isn't this going to launch DB2?

Kutaragi Ken was afraid that Sunny's PSP1000 would not be sold. The current production of 20 million units is the final sales volume, and it may take two or three years to sell out.

This is not impossible, and many of those who made video game consoles before were like this.

And the more it gets to the end, the greater the loss to the company. Because those retailers are unwilling to stock up, they will quickly dispose of the inventory at a low price, regardless of whether the reputation of the game console manufacturer will decline.

When their own interests cannot be guaranteed, they will not care about the interests of others.

Thinking of this, Ken Kutaragi put down the report and said to the secretary: Notify the R\u0026D, publicity and sales people that they will have a meeting in the conference room in ten minutes.

The conference room was full of people, not just senior executives, but also middle managers. Everyone knows that the PSP1000 sold much worse than expected.

I think you all know this sales statistic, right? In just over five weeks, we sold about 5 million handhelds. It seems to be very successful and has met expectations.

But look at the rate of decline? Look at our word-of-mouth online and in magazines, and look at the feedback from retailers. Do you think we can achieve our goal this year?

The expected target for this year is 30 million units, let alone 30 million units now, half of them are mysterious.

Because this year not only have their Suini and Zhiduoxing handhelds on the market,

New handhelds from Nintendo and Sega Bandai will also be available in Q3!

Now it’s just a Zhiduxing Z5, and their sales have plummeted. I don’t know how many they will sell next month, maybe only one million units?

Then when consumers have more choices, will anyone still buy their PSP1000?

The research and development department took a good look at the evaluations given to us by the media and netizens, and thought about why we didn't think of these defects when we were designing.

The sales department thinks about how we can increase sales, how to ensure that our sales will not decline so quickly, and we can continue to sell well.

Think about the publicity, we spent so much advertising money, why the effect is so poor. Where is our advertising money being wasted?

In fact, a lot of advertising is a waste, and everyone knows this. In many cases, you don't know which advertisement attracts consumers, but you dare not do less, for fear that the product promotion will not keep up.

Now the president asks them to find out the problem, which is too difficult, but who dares to refute?

President, we want to find some media to promote our products positively. We still have many advantages and should be able to reverse word of mouth to a certain extent. The person in charge of the publicity said.

Our research and development side will promptly launch a video player compatible with multiple formats, or software that can quickly complete format conversion to meet the needs of players.

Kutaragi Ken looked at the sales department, it's time for you to express your opinion.

The person in charge of sales has a bitter look on his face, how can I express my position. No matter how you look at it now, this year's goal cannot be achieved, but he dare not say this.

We, we try our best to communicate with distributors, agents and retailers, let them recommend our products more, and strive to stabilize sales.

If it can be stabilized, then this year's goal may be achieved, but can it really be stabilized?

If he had his way, he wouldn't have watched their product sales plummet this month. When making video game consoles, they didn't encounter this kind of dilemma.

How do you stabilize sales? Ken Kutaragi asked.

The person in charge of sales gritted his teeth: Reduce the sales price of the game! Only in this way can players be willing to buy our handhelds.

The most fundamental reason for buying a handheld is to play games. At the beginning, Zhiduoxing relied on cheap games to make their G1 with the worst performance gain a firm foothold, and even sold well.

As long as we lower the price of the game, players will buy our products for cheaper games. This will lead to a virtuous circle, which will increase the sales of our handhelds and games.

President, this is the best way. After all, this is our first handheld, and there is no room for backward compatibility.

Players who bought Zhiduoxing Z5 can play old games, and those games are now on sale at a reduced price.

This is Suuni's biggest disadvantage. All their games are newly released and the prices are too expensive.

Game price reduction? But in this way, how can we guarantee our profits? Will those third-party game manufacturers agree? Ken Kutaragi asked.

They can reduce the price of their own games, but will third-party game manufacturers lower their prices? Once Suuni asks the other party to lower the price, the other party will inevitably ask for subsidies.

If the subsidy is not given, and the other party’s products cannot be sold, it is very likely that those game manufacturers will join the camp of other game console manufacturers. At that time, it will hurt the foundation of the Souni game industry!

Negotiation, subsidy, this is the only way, otherwise our product is doomed to fail!