Super Tycoon

Kutaragi Ken looked at this week's sales statistics, and his face was much more satisfied.

This week, the sales of PSP1000 did not decline significantly, and the sales of games soared. The price of their UMD discs has also dropped, and the sales here are also increasing.

Although UMD discs are obviously losing money, more people have noticed this disc format, which may replace DVD discs in the future, after all, it is more compact.

Although the company's revenue has declined, the increase in sales is a good thing. Those who bought handhelds, it is impossible not to buy new games and new discs in the future, right?

Even if you lose money this year, you can make money next year.

It seems that Sunny should really learn from Zhiduxing, Nintendo, etc., give up part of the benefits, and turn the hardware into a carrier, so that the money can be earned back in the future.

In this way, he can be regarded as able to explain to the head office, the stock price of Sunny Computer Entertainment should have some improvement, right?

Dangdangdang~~

The secretary knocked on the door and came in. The expression on his face gave Ken Kutaragi a bad feeling.

what happened?

President, Zhi Duoxing announced that they have purchased some game licenses, and they will be ported to other platforms for sale soon. And those games were developed by the Nintendo camp!

Nintendo also announced that they have purchased some game licenses of Zhi Duoxing, which will be released on their GBA series and NDS series.

Kutaragi stood up suddenly: You mean, those two companies cooperated?!

How can this be?

Zhiduxing and Nintendo are the main competitors, especially in the handheld field, how can they cooperate?

If the two really cooperate, is there still room for Suni and Sega Bandai?

President, there is no news that the two companies are cooperating. What they announced are only the covers of some games, but these games were originally exclusive games released by the two of them, and some were developed by second-party game companies.

We don't know how the other party exchanged benefits, but the fact is that we are very passive now. What they are going to launch is a game collection, which will definitely affect our game sales.

Kutaragi Ken sat on the chair with an unbelievable expression on his face.

how could be? Zhi Duoxing has launched many game collections before, and the sales are really good, but the profit margin is not high. Nintendo has always been known for its high profit margins, and the net profits of many of the top 500 companies are not comparable to Nintendo's.

This time Nintendo will go the same way as Zhi Duoxing, and it will suppress the price of the game. Those game manufacturers have no objection?

Give me the details.

After explaining to the secretary, Ken Kutaragi called the president of the Suni Group.

President, I have important work here and I hope I can report to you face to face.

...

Jing Shenzhi, the son of Suni’s co-founder Jing Shenda, has been the president of Suni since 1995. Sunny was actually founded by Shoo Morita and Shenda Jing, but more people only know Shoo Morita, but not Jing Shenda.

During this period of time, Ibuka's seat was not stable. Shareholders and directors of Shoo Morita's family, etc., had been looking for trouble with him, and some of the company's business mistakes were all blamed on him.

Fortunately, he also has some direct descendants to support him.

Otherwise, I'm afraid he will be dismissed by the director.

Can he be blamed for the decline in revenue from portable music players such as the Walkman? He asked the company to increase investment in technology, but the directors were unwilling and insisted on maintaining the audio-visual industry. How much money did they invest in this?

As a result, Souni's sales of electronic appliances have declined, and it has been in a state of loss for several years, and the audio-visual industry is also declining, and its status continues to decline.

After the appearance of VCD, the company's video recorders were in decline. In the era of DVD, it still couldn't get rid of the predicament. On the contrary, audio-visual discs are selling well. Isn't this his achievement?

MP3 appeared, who would have thought of this before? Is it wrong that the company has accelerated the pace of research and development? Now is not the time for the silver-collared Suni, why can't they see clearly?

Jing Shenzhi didn't want to be the last one to take the blame, but some of the plans he implemented always had too much resistance.

He said that expenditure can be reduced through layoffs, especially in the electrical and electronic business, where there are too many redundant staff. There is no market for Walkmans anymore, so what are those researchers doing?

As a result, the directors insisted that Shoo Morita had promised that Sunny would not lay off employees. At one time and another, Suuni was at the peak of his power at the beginning, but now he is going downhill.

As a result, the layoffs were only halfway through, and they were called off again. Sunny has lost face and reputation, and has not gained any real benefits, so he should lay off more staff.

He supported Ken Kutaragi to take over as the president of Suni Computer Entertainment, and even gave him the position of chairman now, just wanting that Ken Kutaragi could enter the head office as an executive to support him, but he was stopped by the directors.

Said that the revenue of Sunny Computer Entertainment has declined, and the head office does not provide financial support, how can it not decline? If there were sufficient funds, would Sooney's gaming camp shrink so quickly?

It's okay to be re-emerged by Nintendo, but also stepped on by a Chinese company, which makes him the most intolerable. Others start from scratch and can surpass Sunny from scratch. If they were willing to spend more money, would this be the case?

Now Ken Kutaragi, whom Ibuka valued the most, made a phone call. According to the meaning, it was not good news, which made Ibuka even more depressed.

He didn't want any more negative news from Suni Computer Entertainment, Suni couldn't afford to lose money.

Last year, Souni's annual turnover exceeded 60 billion U.S. dollars, and the net profit was only 1.5 billion U.S. dollars, which is not much higher than Nintendo's. Their net profit margin is only 2.5%, and Nintendo's is close to 100%. twenty.

Among the companies in the game industry, Sunny is stronger than Sega Bandai. Sega Bandai's revenue last year was 3.5 billion U.S. dollars, but it turned out to be a loss of 150 million U.S. dollars.

From the looks of it this year, Sega Bandai has changed a bit, and the games are selling better, but at best they are keeping their capital and making no money.

Sunny must do better in this regard, increase its profit margin, make the game industry one of the company's main revenues, and strive for a net profit of 500 million US dollars.

Half an hour later, Ken Kutaragi appeared in Ibuka's office.

He put a piece of information in front of Jing Shenyu: President, we got news that Zhiduxing and Nintendo may have cooperated, and they exchanged some games.

I'm worried that it's more than that. They will work together to set some prices. The price of handhelds can't be lowered now, but they can adjust the price of games.

Once this happens, our revenue will decline again this year, and our profits will also decline severely!

:. :