Super Tycoon

Mr. Duan, are you here to increase advertising investment? Wang Si'an, the vice general manager of China Unicom, shook hands with Duan Yongping enthusiastically. They seemed to have opened a new door when they cooperated with Zhiduoxing before, and their annual income increased by several thousand. Ten thousand.

Although this amount of money is not much for China Unicom, it has taught them many ways to make money, and they will definitely be able to earn more in the future.

Mr. Wang, there is no need to increase the investment in advertising. The current one is enough. However, China Unicom has increased its revenue by tens of millions a year by giving ground advertisements and recommendations to China Unicom, right? Duan Yongping said with a smile.

Of course, this time I came here to send money to China Unicom.

Wang Si'an's eyes lit up: I've always thought of some new method of cooperation, let's talk about it, it's easy for us to talk.

You can earn less with Zhiduoxing, and then contact other mobile phone manufacturers, and you can get several times or even ten times the profit. After all, there are more than 30 mobile phone manufacturers in the domestic market, and their CDMA manufacturers also exceed 20. Home.

We have such an idea that we want to cooperate with China Unicom. Many mobile phones now support both mobile communication and China Unicom's communication.

We will produce a mobile phone that only supports Unicom communication, which will be sold through Unicom's channels. In this way, the other party can only use Unicom's number.

Wang Si'an is overjoyed, this is good news, it will definitely increase the number of China Unicom users.

At this stage, although they have added CDMA, the number of users is actually much smaller than that of mobile, because their development is later, and many users say that their signal is not as good as mobile.

Moreover, China Mobile has also introduced a method of calling between mobile users and reducing the cost of calls, allowing more people to choose China Mobile's number. The gap on China Unicom's side is being widened.

If some manufacturers produce mobile phones that only support China Unicom, it will definitely help them grab more users.

What phone is it? Is it your new ultra-thin phone?

Mr. Wang, the ultra-thin mobile phone is the mobile phone model we are pushing this year. Currently, it has sold 100 million units worldwide. How much sales can China Unicom guarantee in the Chinese market? If you can guarantee 30 million units, we can promise you this. condition.

Wang Si'an kept silent, 30 million units, how is that possible. The domestic market will only sell about 100 million units this year. Do you want to account for 30% of your mobile phone? Doesn't it mean that for every three mobile phones we sell at China Unicom, two of them must be your ultra-thin phones?

Now is not the era of digital and analog machines. At that time, there was no choice, except Ericsson and Motorola. It is possible to have this share, but now there are too many competitions.

Boss Duan, what do you mean?

Contract phones. That is to say, we launch some machines that can only use China Unicom's number. China Unicom signs some contracts with consumers, allowing consumers to have a minimum monthly consumption amount.

For example, our L1, the market retail price is now 808 yuan, after signing your contract with China Unicom, it will cost 1,000 yuan.

Wait a minute. Wang Si'an was in a hurry, Why did the price get higher after signing our contract?

He thought it was a price reduction, which was equivalent to using their China Unicom to promote sales. This is wrong, who would buy it?

This is the characteristic of the contract phone. For 1,000 yuan, not only will you get a mobile phone worth 808 yuan, but it will also include 600 yuan for calls, which is equivalent to spending 1,000 yuan to buy something worth 1,408 yuan. .

And the 600 yuan call fee will be returned in 12 to 24 months, and China Unicom will automatically recharge it to the other party's mobile phone number every month.

But their monthly minimum consumption is 40 yuan, so in addition to the 25 yuan refunded every month, they have to recharge at least 15 yuan, which is 360 yuan for two years.

That means they spent at least 1,360 yuan to buy 1,408 items in two years.

It seems that China Unicom is still losing money, but don't forget that the price of our mobile phones for China Unicom is not 808 yuan, which means that you will not lose money at all.

Then let's talk about what you earn. One is the users. After these users use your mobile phone number, their relatives, friends, colleagues, customers, etc. will know the number two years later. Will they change it? The replacement will be very difficult. If you are in trouble, you must notify each one.

So there is a high probability that they will still use the original number, and the monthly consumption is 40 yuan. Of course, in the future, they can be allowed to change the tariff package after the contract expires, but many people do not know the change, and They are also used to making so many calls every month, and even 40 yuan is not enough for many of them.”

On the other hand, they paid a one-time payment of 1,000 yuan. This money is used to pay the cost price of our Zhiduoxing mobile phone. You get more than 200 yuan. What is the interest of the 200 yuan in two years?

Two hundred yuan doesn't seem like much, but if there are one million units, that's two hundred million. Isn't the annual interest a small amount? And you also have more funds, which can be used to build base stations, etc. Improve the quality of your service.

Do you still feel bad now?

Wang Si'an bowed his head in thought, this seems to be really making money. And not only earn now, but also allow them to increase many users and earn more in the future.

As the number of users increases, their operating costs do not increase much, but their profits can increase greatly.

Mr. Duan, this isn't just about cooperating with China Unicom, is it also discussing with China Mobile?

Duan Yongping leaned on the sofa: Mr. Wang, what do you think? We sell mobile phones, and it is impossible to miss any channel. And this matter, do you think China Mobile will reject it?

If Unicom refuses, China Mobile can rely on this method to increase the number of users faster, and Unicom's market will be further reduced, so they have to agree.

Can we guarantee a lower price for China Unicom? Or give us more models?

In terms of price, the two are the same, but we can promise that if China Unicom's sales are better, then the new model will be launched on China Unicom first. And China Unicom can also contact other mobile phone manufacturers, but don't forget our previous agreement.

The previous agreement stipulates that when China Unicom sells mobile phones of the same price, it must give priority to recommending Zhiduoxing, after all, Zhiduxing can pay for it.

Also relying on this point, in the sales outlets of China Unicom and China Mobile, Zhiduoxing's L1 sells much better than Nokia's 1100.

President Duan, you give me three days. I need to report to the leader, and probably have a meeting to discuss and work out a detailed contract. But this contract machine, we definitely want it!