Super Tycoon

Although Lianxiang Group in the previous life has continued to grow and become the number one in the industry, it has been in a passive state because of the gap in technology.

In a good year, it can enter the top 500 in the world, but the net profit is very low, only less than 2%. That is to say, if you sell 10 billion goods, you can earn less than 200 million.

And the development of Lianxiang also went through a lot of detours through the initial crazy expansion, and then the continuous layoffs and reduction of stores in the later period.

Liu Chuanzhi looked at Zhang Yang: Your expression tells me that you are not very optimistic about this acquisition? Can you explain why?

It's not that I'm not optimistic, but I feel that Lianxiang's expansion is too fast and the number of personnel has increased too much. You know, if they don't even want to buy ib's pc business, it will be difficult for them to sell it so quickly, because other pc manufacturers don't Yes, especially with so many employees involved.

I guess the contract must include a condition that prohibits layoffs for a certain period of time? This has increased Lianxiang's expenditure by a large margin. And after you acquire ib, ib's orders will also decrease. The government and other departments of the United States, can't you? Will hand over the order to a foreign company.

Liu Chuanzhi nodded: We have considered all these, but the other party has the technology we urgently need. Including product architecture technology, some related software programs, and sales channels in the global market, etc. From a long-term perspective, this is a good deal. of.

We don't just pay in cash, but also include some stocks, etc., and it's not a one-off payment. And the contract says that layoffs are not allowed, but it doesn't say that salary cuts are not allowed. Liu Chuanzhi said a little cunningly.

Zhang Yang gave a thumbs up: This is a ruthless move, and they can apply for resignation by themselves. On our domestic side, Lianxiang's stores are expanding rapidly. Have you ever thought about how much cost has been increased by so many directly-operated stores?

And even thinking about hiring too many salespeople in order to ensure sales increase, many of them graduated from prestigious schools. Is it really necessary?

A graduate of a prestigious school requires a fairly high starting salary, plus other benefits, etc., the expenditure is not small. In terms of sales, do you really need such a high degree of education? Does it really have to be a prestigious school?

What we consider is that sales staff must also understand technology, so that they can provide customers with good solutions in a targeted manner and make products sell better.

Our sales staff are mainly for governments, enterprises, etc., not individuals. And it is precisely because we have the most stores that we ensure that our products sell the best.

Zhang Yang shook his head: You have overlooked one thing, the brand. What our Zhiduoxing Group advertises the most is not the product, but the brand. Behind every advertisement, we must emphasize the brand and our industry status, so that consumers Know that we are the best in the business.

The added value of the brand makes many of our products more expensive than those of our peers, but the sales volume is not bad, which ensures our high profit margin.

If you look at Lianxiang, the profit margin is too low. With a high profit margin and more profits, we can invest more money in technology, so as to ensure technological advantages and product advantages, forming a virtuous circle.

Many of our sales channels are agents we are looking for. Is it because we can't afford our own direct sales channels? It's that the cost is lower,

Especially when labor wages are getting higher and higher, agents can represent more than one product, the cost can also be reduced, and profits can be guaranteed.

Old Liu, listen to my advice, develop more agents or distributors, direct sales stores cannot continue to expand, and non-technical personnel cannot continue to grow like this.

Even if you want to grow, there is no need to choose a prestigious school. You should pay more attention to the communication skills of personnel, which can also reduce labor costs.

Liu Chuanzhi disagreed: Do you know why we want a sales representative from a famous school? It's because the leaders of many enterprises and institutions all graduated from famous schools. We hope to open up these sales channels through the relationship of alumni.

And you can't deny that prestigious schools have better educational resources and a higher success rate. Even when it comes to sales, graduates from prestigious schools are a good stepping stone.

No. Zhang Yang shook his head, Old Liu, think about it carefully, those enterprises and institutions, if they don't choose or even think about it, what else can they choose?

Major enterprises are controlling costs, and even think about the lowest price. This is the reason why those enterprises and institutions choose. Not to mention government agencies. Although other domestic brands have emerged, their technology is not yet available. It’s not as good as thinking about it.”

In the final analysis, your brand management is still not good enough. You have to tell consumers that it is not only cost-effective, but also of the best quality.

What makes consumers complain about the quality is usually the screen, heat dissipation, noise, stuttering, etc. In terms of screen, we are no worse than big foreign brands. Everyone is using this technology now, and no one will adopt higher ones, because soon will be out of date.

In terms of stuttering, it's mainly about performance, and it's not bad even if you think about it. Noise and heat dissipation are two very challenging technologies, and heat dissipation is also related to energy consumption. In the future, there will be more and more low-energy components. Even if you want to Get as much of this as you can.

If the computer you want to use for a long time has no noise, good heat dissipation, and no freeze, do you think the word-of-mouth will improve? This is the easiest place for consumers to experience, just like performance.

There is also the appearance design. I have emphasized it to you several times, but it seems that you still don't pay attention to it. When people buy electronic products, they often see the cool appearance and make a decision. There are also many girls, Even choose a product because of the color.

Let's just say that the ultra-thin phones that our Zhiduoxing is selling now are not much better than the mainstream ones in terms of performance, but because of the ultra-thin design and different colors, consumers like it very much.

If you can make the notebook lighter and thinner, it will definitely sell better. The desktop is not the future, and many companies assemble it by themselves.

In foreign countries, there is now a design that combines the screen and the mainframe, and saves the place of the mainframe. It is called an all-in-one machine. You can consider it.    When the core technology is not as good as others, you can consider starting from non-core technology. Make special features. Many of our Zhiduoxing’s original products are also like this.”  “You are now frantically recruiting personnel and expanding the market, so you will definitely lay off employees in a few years. Do you know how much negative impact the layoffs will have on the company’s image?    What Lian Xiang needs is elite soldiers, not numbers. Of course, these are my personal suggestions, and you can listen to it or not.   Zhang Yang raised his legs and took a sip of tea that was not hot anymore. The temperature was just right.