Super Tycoon

The annual e3 game exhibition has opened again, and this time Sega Bandai is full of confidence. They are finally taking the lead in the new generation of video game consoles.

For the other three major game console manufacturers, the new generation of game consoles are all launched later than theirs, which is their advantage. If the sales volume can skyrocket in the early stage of listing, then the sales data can also be used for publicity in the follow-up to attract more consumers to buy.

Just like buying stocks, many people like to chase the rise. When shopping, many people also like to buy products with higher sales volume. If the product is not good, why do so many people buy it?

If others buy it, I will buy it too. It will definitely not be bad.

Therefore, when a new product is launched, many companies will work hard to fire the first shot, and will carry out intensive advertising in the early stage.

Zhang Yang happened to be in the United States to watch Lianxiang's merger with ib, so he also participated in this e3. He was also taken aback when he saw the booth layout of Sega Bandai, is he so willing to spend money?

Some big companies will spend millions of dollars when setting up their booths, and then invite some celebrities, the total cost can exceed tens of millions of dollars, but they can also get the best advertising, so when there are good products, do this Not bad.

Zhi Duoxing did this before, and once overshadowed Sunny, Nintendo and Sega Bandai, and overshadowed all game manufacturers.

But this time Sega Bandai's booth was too big and too luxurious. Moreover, there is a billboard next to the booth, with a list of invited guests written on it, and there are several popular stars on it.

The cost of Sega Bandai this time is probably more than 15 million US dollars!

You won’t find it surprising that Zhiduxing, Nintendo, etc. do this, because their game industry is making money, and they also need to ensure their industry status.

But Sega Bandai's game industry has been losing money for several years, and this time they spent such a high price, do they have enough funds?

Not only Zhang Yang had doubts, but other companies also had doubts, and soon someone found out the result.

Bill Gates personally loaned Sega Bandai US$50 million? Even though Bill Gates is the richest man in the world, it is not small for him to take out so much money at once.

In the past few years, Bill Gates has not reduced his holdings of Microsoft stocks, and invested in many traditional industries such as aviation, railways, soft drinks, and automobiles, which is unimaginable to many people.

Some people say that Bill Gates was influenced by Buffett, who never invests in technology companies. In his previous life, Buffett actually invested in a technology company, namely Apple, and ended up losing a lot of money.

However, Buffett also invested in some companies related to Apple, and made a lot of money by relying on the growth of the stocks of those companies.

It's really unusual for Bill Gates to do this. But after understanding the specific process, Zhang Yang also felt reasonable.

Ueno Kazunori disagreed with Sega Bandai's continued issuance of additional shares, and also did not agree to borrow money for advertising, because the company's game industry has not made any money in the past few years, and it is entirely dependent on capital injection and income from the animation industry.

Even Ueno Kazunori also moved out of the practice of Isao Okawa, but Isao Okawa donated tens of billions of yen to Sega Bandai,

That's also worth a few hundred million dollars.

When other people are the chairman and president, they can do this. You Bill Gates is the richest man in the world, can't donate money, can't you borrow money?

In this way, Bill Gates lent Sega Bandai 50 million US dollars, and did not ask for interest. At the same time, a right-hand man of Ueno Kazunori retired and was replaced by Bill Gates.

Chairman, I think Bill Gates attaches great importance to Sega Bandai's investment. I heard that he is interested in increasing some of his personal holdings, but Ueno Kazunori did not agree. He thinks that Bill Gates wants to unite with Microsoft. Taking control of Sega Bandai is inconsistent with the original merger agreement.

This is good news. Bill Gates also suffers sometimes. It's okay, let them be big if they are so big. There is no need to spend so much money and waste it.

Remember what the focus of this promotion is, I want to let Sega Bandai's Neptune hit the street, and let everyone marvel at our somatosensory game!

...

Sega Bandai's new product conference was held, and all the media who came to participate in e3 were there. They also wanted to know whether this new product is as good as the previously released parameters.

Those hardware parameters make many people feel that they are more powerful than computers, which is really great. When playing games, it must be very smooth.

At the end of the press conference, Izuko Shoichiro still had a victorious smile on his face. It was not in vain that he came to host the press conference in person. After the media publicity, their new product will be popular all over the world.

No, the company's share price began to rise rapidly.

Of course, the first batch of them only has two language versions, English and Japanese, and the subsequent language versions will be launched within three months. The goal is to complete the global sales of 20 million units in more than half a year this year, reaching the best-selling benchmark in one fell swoop. Wire.

Sunny also announced the hardware parameters of the ps3, and at the same time announced the screens of several games. They have always been good at drawing cakes. Many people are also very optimistic about Sunny's products and are full of expectations.

It's just that the launch time and price of Sunny's ps3 have not yet been determined. It is said that it uses Blu-ray discs for storage, and the system is guaranteed to be more usable.

Nintendo is relatively low-key, just announced that their ii will be listed before the first quarter of next year, the specific time has not been announced. But it is said that the game they developed this time will make everyone look at it. This is a major change in the history of games.

Zhi Duo Xing was the last of the four major game machine manufacturers to hold a press conference, and the person who hosted it was Edson of the North American subsidiary.

Look, everyone, this is the third-generation game machine g3 of our Zhiduoxing Group. We haven't made much changes in appearance, but the weight has been reduced. We added a 20g hard drive inside, which is enough to store many large games .”

There is also a software inside that can be used to play p3 format music, so this can also be used as a music player. Of course, this product can play CDs as always, supports high-definition Blu-ray discs, and is also compatible with ordinary DVDs and VCDs CD...

The above are very basic. The biggest innovation we have made is the addition of a high-definition camera, which can capture human body movements and use the body to control game characters.

That said, with this, you can play tennis at home and not worry about straining your muscles. You can drive a race car at home and not worry about getting into an accident. You can do as many sports as you would at a sports field.

Along with Edson's explanation, everyone looked at the big screen, and there were people playing different somatosensory games on it.

That person is not like traditional game control, pressing the buttons on the handle, but actually running around in the living room, waving, jumping, and the game characters on the screen are doing the same.

Everyone was stunned, the game can still be played like this? !