Super Tycoon

A few days later, Lian Xiang formally signed the contract with IBM. Liu Chuanzhi and Peng Mingsheng held the contract, shook hands and took pictures. Both of them had bright smiles on their faces.

This cooperation is a win-win for them.

Lian Xiang got the brand, technology and sales channels, and IBM got cash and shares, and at the same time got rid of a burden. There is no way, the competition in the American market is much greater than that in the Chinese market.

Dongzhi Company, once the leader in the notebook industry, has also experienced a decline in sales in the past two years, and its position as the market leader can no longer be maintained.

There are even those like Sunny, who are now in a state of loss, and are still relying on profit subsidies from other products.

This merger and acquisition also attracted the attention of other PC manufacturers in the industry. They found that Lianxiang’s rise was too fast, and they were afraid that Lianxiang would follow the strategy of low-price competition in North America, which would reduce the overall profit of the industry. Rate up.

Many companies have high sales and high expenses at the same time. Once the sales price drops, resulting in a drop in profit margins, they may turn from profit to loss.

Even some manufacturers have made an agreement in private, if they even want to rely on the price to grab the market, they will push back together. But even if Lian Xiang doesn't do this, they will make some troubles for Lian Xiang first, such as jointly attacking the Chinese market.

In the past two years, the fastest growing PC companies in the Chinese market were from Formosa, such as Acer, BenQ, Asus, etc. Even old giants like HP, Dell, and Dongzhi could only rank behind in China. Some domestic brands have risen, such as Shenzhou.

The main reason is that companies such as HP and Dell pay more attention to the markets in developed countries in Europe and the United States. They believe that the market here is bigger. In addition, they mainly sold notebooks at that time, while the Chinese market saw the greatest growth in desktop computers.

Because of the low sales volume, the amortization of their advertising costs and sales costs will be higher, so they are forced to increase the retail prices of some products, resulting in low cost-effective products and even worse sales.

When people are not short of money, they only look at performance. Just like when many people buy more expensive Apple mobile phones in the future, what they value is performance and brand, and the price is not considered.

Two or three thousand mobile phones can also be used, but I will use seven or eight thousand, which is faster and more useful. Many people even pursue brand and price, telling others that I have money.

But at this time, China's economy has just started to enter the fast lane, and people's income has also increased for a few years, and even the average monthly income in many cities has not broken 1,000, so naturally they value prices more.

At this time many cheap products,

It is more in the appetite of consumers, so the sales of assembled machines will be very good, and the sales of domestic notebooks with high cost performance will be even better.

But this time, several manufacturers such as HP and Dell intend to join forces to guarantee the same price level as Lianxiang in the Chinese market, or the same price level as THINKPAD, and attack Lianxiang together.

Liu Chuanzhi heard about it before he returned to China.

Zhang Yang, I have to go back to China quickly. Yang Yuanqing will take care of things here, and you can do me a favor too. I have to go back and discuss and adjust the sales strategy for this quarter, and I have to re-establish the sales strategy for the summer vacation.

Zhang Yang held Liu Chuanzhi back: Why are you in a hurry? If you go back in a hurry, you can think of a good solution? You don't need to go back to this matter, they can also come up with a solution, you just pick one you are satisfied with.

You are the decision maker of the company, you have to change your concept, if you keep busy like this, when will you retire?

In his previous life, Liu Chuanzhi wanted to retire more than once in Lianlian. He was forced to come out of the mountain again because of poor management decisions by the subordinates. Li Ning, Shi Yuzhu and others are similar to him.

The best way is to transition smoothly, step down as president, retain the position of chairman, usually leave things to the president to do, and be able to come out to take charge of the work when it is closed, so as to stabilize the overall situation.

I'm different from you. Your company is already on the right track. It's number one in the industry. It's overwhelmed by other companies. Naturally, you can be a hands-off shopkeeper.

But Lianxiang is still on the rise, and there are still several PC manufacturers on top. This time, it spent a huge amount of money to acquire IBM's PC business, just to get to the top.

Nowadays, the alliance of several top manufacturers will have a great impact on Lianxiang. If we don't make a careful response, when we attack the international market, the local market will lose instead, what should we do?

Zhang Yang smiled: When you attack the international market, you are attacking their market. It is normal for them to attack the market that belongs to Lianxiang.

However, even if you want to have the most complete sales channels in China, and even the most powerful retail channels, deploying direct sales stores in every county, this is something no manufacturer can do.

In the domestic electronics industry, how many top sales channels are there? Lianxiang, Zhiduoxing, Wanyan, Bird, Changhong, Haier, and others are all weaker.

As for these companies, which one do you think will help those PC manufacturers? Will they be willing to be agents? Those manufacturers are different from Lianxiang. Lianxiang has directly obtained all of IBM's PC business, including sales channels, and is in an advantageous position. .”

What should be paid more attention to are those manufacturers in Taiwan. In the past two years, the government has tilted their policies there. They are originally ODM manufacturers and have a cost advantage. This coincides with Lian Xiang.

At this time, you only need to do one thing to easily resolve those problems. Publicizing Lianxiang's recent progress in China, including the acquisition of IBM's PC business, gives people a feeling that the Huaxia brand has stood up, and told Everyone, other PC manufacturers join forces to prevent the development of Lianxiang.

Liu Chuanzhi was waiting for Zhang Yang to continue, only to find that Zhang Yang had finished speaking.

that's it?

That's right, that's all. You can go to those portals to do some publicity, you can also ask Penguin for help in publicity, you can also do publicity on paper media, and you can even go on TV shows for publicity.

Don't emphasize any products when promoting, just say the brand is enough. Anyway, in everyone's mind, even thinking about it is selling computers. Maybe in the future, you can use the brand to drive the sales of your mobile phones and other products.

Liu Chuanzhi looked at Zhang Yang with some resentment: We still have PDAs, mobile phones, servers and many other products. Who said we only sell computers?

You are the director of Lianxiang, don't you know this?

You see, as a director of Lianxiang, I only remember Lianxiang's computer, and I don't remember other things, let alone other consumers. But when I think about buying a computer, my first reaction is Lianxiang. I hope This is also the first reaction of other domestic consumers, and will become the first reaction of global consumers in the future.

Okay, just explain this matter. You don't need to rush back, be your shopkeeper. Take my private jet in a few days, and we will go back together.