Super Zoo

Su Ming chose to enter the market at this time and in this way for his own considerations.

The most important point is the publicity effect.

The black tour guide incident had already formed a public opinion trend on the Internet in the early stage, and the discussion was heated. At this time, he entered the market in a high-profile manner and announced the use of the young master of the previous Sunshine Travel Agency. The effect was just as he expected, and all the attention was smoothly transferred to the newly established company.

The surging tide, with a little stirring, shifted its direction and focused all on Taoyuan Travel Company.

The importance of "reputation" or "popularity" to a company is self-evident. The money spent on advertising by a company in a year accounts for a very large proportion of all expenses, even the majority.

Entering the market now has attracted the attention of the Internet, which is equivalent to doing a huge publicity for the newly established Taoyuan Company without spending a penny. Its effect is better than spending money on advertising on CCTV, and it has far exceeded the publicity effect of advertising. It has made Taoyuan Travel Agency famous all of a sudden, and saved a lot of advertising fees at the same time.

The advertising fee saved is not a small amount. If you want to achieve the current publicity effect, if you spend money on advertising, you may have to spend all the more than 100 million yuan on Su Ming.

It doesn't mean that you don't spend a penny. Yangchuan TV, Yangchuan Daily, and various media report on it. It's not for nothing. Basic advertising fees must be paid. But compared with the effect, this amount of money can be ignored.

At the same time, the target of the publicity is also very clear, and the cost performance is very high.

Who are the people who pay attention to the black tour guide incident on the Internet? Obviously, they are people who have travel experience or at least have an interest in this area. In other words, these people are potential customer groups in the future. The target is very clear, which is much better than spending a lot of money and advertising aimlessly without customer groups.

Of course, doing so is a bit risky.

Reputation is important, but travel agencies need a good reputation. Sunshine Travel Agency is an example. If the reputation is bad, let alone making money, the store can be smashed by angry tourists, and even normal operation becomes a problem.

Yang Tao's identity is a sensitive point. As the young master of the travel agency that was the instigator of the vicious incident on the North Fourth Ring Road in Jiangcheng City, it is inevitable that people will think that if such a person is allowed to manage Taoyuan Travel Company, will this company also become the previous Sunshine Travel Agency?

At Su Ming's suggestion, Shen Yan secretly released some information about Yang Tao and himself through the Internet, and soon, this information was "human fleshed out".

Needless to say, Taoyuan companies and Su Ming himself, due to Su Ming's conscious actions before, his reputation at home and abroad is simply flawless, to the extreme. Netizens went to human flesh him and published his information, which was equivalent to another free publicity for him.

As for Yang Tao, everyone found that although he was the young master of Sunshine Travel Agency, the previous bad behavior of Sunshine Travel Agency had nothing to do with him.

On the contrary, Yang Tao and Yang Lin were also victims. To some extent, the damage suffered by the Yang family was no less than that of the driver who hit and killed people.

In the past, Sunshine Travel Agency had a good reputation. The root of all the trouble was the two dead dogs and couples. The Yang family and the couple of the driver who caused the accident were both victims worthy of sympathy. It is not an exaggeration to describe them as broken families.

People have both good and evil sides. After venting their dissatisfaction on the Internet, the kind side of human nature was revealed again. The family of the driver who caused the accident was dead, and the living Yang Tao became the object of concern for netizens.

Seeing that the online public opinion had begun to develop in the direction they needed, Su Ming and Yang Tao held a small meeting alone.

After the meeting, Taoyuan Tourism Company issued a letter of public opinion through the media in Yang Tao's tone, announcing the first measure of Taoyuan Tourism.

After Yang Tao took office, he was not in a hurry to open up tourist routes to attract tourists, but set up a "Taoyuan Tourism Supervision and Rescue Department".

As the name suggests, this department has two functions. First, it supervises the behavior of Taoyuan Tourism Company internally and accepts complaints from tourists, which is similar to the "Disciplinary Committee" within the company.

If the newly established Taoyuan Company has any violations or incidents that harm the interests of tourists, they can directly complain to this department; second, provide legal aid to tourists who are treated unfairly during travel across the country.

Legal aid is divided into paid aid and free aid according to the specific situation. Even if it is paid, the price is very "people-friendly" and only costs.

Led by lawyer Zhang Siming, a law firm controlled by Su Ming was formally established. The firm generally does not take on external tasks and specializes in providing services for the strategic intentions of Taoyuan Group and Su Ming. Since the "Taoyuan Group" is currently only a verbal term and has not been formally established in law, this law firm is nominally an independent company, and in essence, it is the legal department of Taoyuan Group.

Su Ming holds 80% of the shares and gives another 20% of the shares to Zhang Siming, who will distribute it, recruit legal experts and talents, and build the initial firm team.

There are some different voices on the Internet about how much this so-called "rescue department" can play and whether it will become a formality.

Most people think this idea is good, but the rescue department also belongs to Taoyuan Tourism. If there is a complaint, how can the rescue department investigate its own company? The result will definitely be nothing. As for legal aid across the country, it is even more difficult. Whether it is collecting evidence and investigating, or suing, it is very difficult to implement it in action.

In addition, a few people think that we can wait and see. No matter what this department will become in the end, Taoyuan Tourism has at least taken a good attitude and set a precedent in the national tourism industry, allowing tourists to complain.

Su Ming is not in a hurry. It will take time to prove what the Supervision and Rescue Department is like. At least for now, compared with other domestic travel agencies, Taoyuan Company has taken the lead. He does not need everyone to fully believe in the ability and efficiency of this department at the beginning, but through this department, let everyone have a vague impression: Taoyuan Tourism, unlike other travel companies, attaches great importance to the feelings of tourists.

In the context of the "anti-tourism company" mentality that has begun to emerge in the country, the new Taoyuan Tourism can get such a positive impression, and Su Ming's goal has been achieved.

After the establishment of the rescue department, the first thing Yang Tao did was to donate 100,000 yuan to the father-in-law and mother-in-law of Li Zhuangfei, the driver who caused the accident. Li Zhuangfei's parents died early, and his wife's parents are still alive. They are retired employees. He has only one daughter, and both his daughter and son-in-law have died. In particular, the son-in-law is charged with "intentional homicide", which is a big blow to the elderly.

This little money does not play a big role, but it is a statement and a little comfort to the elderly. Although Li Zhuangfei's behavior is too radical and worth discussing, he is not a bad person, but a victim.

This move has won a lot of praise on the Internet. Occasionally, a few people jumped out to scold Yang Tao for seeking fame, and they were immediately drowned by saliva.

"Old Su, are you still planning to get involved in charity?" Wang Hao saw some clues and asked Su Ming half-jokingly.

Su Ming smiled. He did have an idea.

The development route of Taoyuan Group in China is to make money on the one hand and social influence on the other. Strictly speaking, both aspects are equally important.

Enterprises must have a sense of social responsibility. This is by no means an empty talk. Regardless of national conditions or people's sentiments, if an enterprise wants to grow steadily and healthily, it must have a good reputation to escort it.

For enterprises and individuals, a good reputation is not only a talisman, but also a golden signboard to attract customers.

In the case of a choice, customers will definitely choose a conscientious enterprise. Customers are not fools. They may succeed temporarily by stealing and making money, but it is not a long-term solution.

Just from the perspective of doing good deeds itself, this is also a good deed that makes people happy. At least Su Ming feels that it is better to have the ability to help others and really help others solve their difficulties than to need others to help him.

Legal aid agencies are one aspect. Su Ming does not expect to make money from it at all. On the contrary, he must pay for it.

What he wants is the good reputation of Taoyuan Group in the future, and a positive image of abiding by the law and solving everything through the law.

This tourism legal aid is just a test, and it may be expanded to many aspects in the future, not only including tourism, but also to give the entire Taoyuan Group a professional and large legal background, so that Taoyuan Group can deal with various legal issues at home and abroad, and it is also a rare training and promotion opportunity for lawyers themselves.

Similarly, the 100,000 yuan charity donation is also the same.

Taoyuan Company has always cooperated with Kaiyuan Temple to assist poor and out-of-school children, but the control is always in Kaiyuan Temple. It is a good thing, but it involves many complex issues.

Sooner or later, Taoyuan Group will set up its own charity fund.

With Su Ming's current financial resources and influence, it is too early to set up a charity fund. This small donation is still just a test and preparation. In the future, it will not be too abrupt to set up a charity fund.

At Yang Tao's request, no donation ceremony was held. He took the money and went directly to Li Zhuangfei's father-in-law and mother-in-law's home.

However, the TV station still sent reporters to follow and film and report.

After the news came out, the newly established Taoyuan Tourism Company and Yang Tao himself once again became a small focus, and the comments were mostly positive.

"Old Yang, I'll leave tourism matters to you from now on. You're an expert, and your father is a veteran expert, so I won't interfere."

Su Ming pointed to a simple-looking "wooden house" at the foot of the Ink Peach Blossom Mountain on the edge of the Lu'er community, and said, "Your father will stay here and recuperate with peace of mind."