Supreme Stock God

Chapter 444

In the evening, Zhou Hao took Liang Xiaobing to the Hongqiao Sheraton Shanghai Hotel. Zhou Hao is still dressed in a casual suit, while Liang Xiaobing is wearing a light green chiffon shirt with a pair of collars and a sky blue skirt, which looks very dignified.

Following the waiter to the pre-booked box, Zhou Hao and Liang Xiaobing saw that there was already a man in a light gray suit waiting in the box. It was Dai Jiashun who had come at Zhou Hao's invitation.

"President Dai, hello, hello, we are late." Zhou Hao greeted him with a smile.

"It's okay, it's just that I came early." Dai Jiashun also immediately stood up and shook hands with Zhou Hao.

Dai Jiashun was appointed as the President of Coca-Cola Company in China two years ago, and now he is only forty years old. He is a very successful person. Thanks to Dai Jiashun’s efforts, Coca-Cola’s sales in the Chinese market have increased by 10% in the past two years. In many places, the state-owned beverage industry cannot compete with Coca-Cola because of its own shortcomings, and its share in the Chinese beverage market is getting smaller and smaller.

And Dai Jiashun did not regard the state-owned beverage companies as real competitors at the beginning. In his eyes, the only thing that can compete with Coca-Cola is Pepsi. In fact, in recent years, China's beverage market has also become the battlefield of the two most prestigious beverage groups in the world. The two sides are fighting vigorously, setting off a storm in the beverage market mentioned by Zhongshen.

If the Coca-Cola Company can unify the beverage market in China, Dai Jiashun will become the most powerful candidate to compete for the president of Coca-Cola's headquarters. So from the day when he became the President of China, Dai Jiashun has spared no effort to do his best. It is also the main reason why Coca-Cola has occupied an increasing market share in the past two years.

However, just as Coca-Cola and Pepsi were fighting in full swing, the rise of "Tianhe" attracted the attention of both companies. In fact, before the launch of "Fruit Orange", the two companies had heard of the name "Tianhe". Because before the "fruit orange", Zhao Yuqin had already made the mineral water produced by "Tianhe" the designated drinking water for various domestic sports events as planned by Zhou Hao.

Originally, both Coca-Cola and Pepsi were interested in promoting their products through sports events in China. However, both companies failed to implement this plan in time because of other publicity plans. On the other hand, publicity through sports events is not something that can be achieved with money, and a strong network is needed. In this regard, although both Coca-Cola and PepsiCo’s “spokespersons” in China have great political strength, they are still far behind the Zhao family.

In this way, Zhao Yuqin has already taken over most of the domestic sports events this year, making the "Tianhe" mineral water first famous in the sports world. It was also at this time that Coca-Cola and Pepsi heard the name "Tianhe" for the first time.

Then, "Fruit Orange" was like a group of orange whirlwind sweeping across China, and even the "Tianhe" brand suddenly hit the country. Although fruit juice drinks are different from carbonated drinks, Coca-Cola and Pepsi have long been interested in the market for fruit juice drinks, so they both attach great importance to the rise of "Tianhe".

"Fruit Orange" successfully occupied most of the juice beverage market in China. Coca-Cola made a decisive decision and quickly sent people to discuss with the people of "Tianhe" and proposed to buy "Tianhe". But even if Dai Jiashun offered a very high price that he thought was very high, "Tianhe" still rejected their purchase intention.

So later, when Dai Jiashun heard that Fengshan Group had launched "Fresh Orange Duo" which was similar to "Fruit Orange", and sued "Tianhe" to accuse them of embezzling assets, he was still a little gloat. However, even though "Fresh Orange Duo" has occupied many markets that originally belonged to "Fruit Orange" with the same taste, taste and low price, "Fruit Orange" is still the most popular beverage in the Chinese juice beverage market today. Make Coca-Cola and Pepsi coveted.

"Mr. Zhou, this is the Moet & Chandon Champagne that just arrived by air from France. You can try it." Dai Jiashun said. A waiter immediately poured champagne into the glasses of Zhou Hao and Liang Xiaobing, and the sweetness of champagne was immediately floating in the air. the taste of.

Zhou Hao and Liang Xiaobing both held up their glasses. Zhou Hao smiled at Dai Jiashun and said, "President Dai, you are too kind."

After tasting the world-famous Moet & Chandon Champagne, Dai Jiashun smiled to Zhou Hao: "Mr. Zhou, your'Tianhe' has already rejected our acquisition proposal before. I don't know why you asked me to come this time. Could you change it? Got an idea?"

In fact, when Dai Jiashun knew that the owner of "Tianhe" was a young man under twenty years old, he was really surprised for a long time. However, he was relieved after inquiring about Zhou Hao as the godson of Zhao Rixin, because in China, some of the children of high-level leaders are doing business. After all, with a strong political force as a backing, they must be in business. Achievement is much easier than ordinary people.

However, Zhou Hao shook his head and said with a smile: "I have no intention of selling'Tianhe', at least not at this stage."

"Mr. Zhou, you invited me over this time..." Dai Jiashun was puzzled, "Do you want to cooperate with our company?"

"The same can be said." Zhou Hao said: "Although I don't plan to sell'Tianhe', I plan to sell the formula of'Fruit Orange'."

Zhou Hao’s words shocked Dai Jiashun and frowned, "Mr. Zhou, do you want to sell the recipe for'fruit orange'?"

"Yes." Zhou Hao said: "To be honest, the reason why you wanted to buy my'Tianhe' before Coca-Cola was just because of the'fruit orange'. Now I simply put the'fruit orange' formula Isn't it just as you wish to sell it to you?"

Zhou Hao’s decision really made Dai Jiashun a little tempted, because after Tianhe rejected their purchase intention, they deliberately sent a commercial espionage organization to sneak into Tianhe in order to obtain the formula for “fruit orange”. Take the "fruit orange" formula, that is, Black Widow and Mouse. But until now, the Black Widows have not stolen the "fruit orange" formula, making Coca-Cola very anxious.

"President Dai, what do you mean?" Zhou Hao urged.

Dai Jiashun considered it for a while and said, "Then if you want to sell the'fruit orange' formula, what price do you plan to charge?"

Zhou Hao stretched out four fingers and said faintly: "Four billion."

Dai Jiashun's expression changed, and he immediately shook his head and said, "Impossible."

"President Dai, don't refuse, I'm not talking about US dollars, but RMB." Zhou Hao smiled.

Dai Jiashun glanced at Zhou Hao, thinking that of course it wasn't US dollars. Four billion US dollars would be able to buy four or five "Tianhe" enterprises.

Then Zhou Hao laughed and said: "The so-called wild asking price to pay back on the spot, if President Dai is not satisfied with the price, you can say what you think is appropriate, so that we also have room for discussion."

"At most one billion." Dai Jia thought for a moment and said.

"President Dai, you are too insincere." The smile on Zhou Hao's face narrowed. "Our "fruit orange" makes more than that in a year."

Dai Jiashun smiled bitterly: "Mr. Zhou, you have to understand the difficulties of our company. Although the Coca-Cola Company is a large global group, the turnover of every capital is very rigorous. What's more, now in Feng, Jiangsu Shan Group also launched the same pulpy orange juice as "fruit orange". Although you have won this lawsuit, even if we buy the formula of "fruit orange", we still have to compete with Fengshan Group , Need to invest more money."

Zhou Hao was silent for a while, and Liang Xiaobing beside him thoughtfully helped him refill his drink.

"President Dai, you are also Chinese. Do you know what Chinese people have the strongest concept?" Zhou Hao asked suddenly.

Dai Jia was stunned for a moment, thinking of Zhou Hao's purpose of making an appointment with himself this time, he tentatively said: "You mean preconceived notions?"

Zhou Hao also admired Dai Jiashun's agility. He smiled and said, "President Dai, you are right. Chinese people have very strong preconceived notions, especially in consumption. Even though'fresh oranges' follow us' "Fruit Orange" is the same type of product, but because our "Fruit Orange" has a strong publicity when it is launched on the market, and has seized most of the juice beverage market in a short time, we know that so far, "Fruit Orange" "Orange" is still the leading product in the domestic juice beverage market."

Without waiting for Dai Jiashun to speak, Zhou Hao said again: "Do you know why the TVB in Hong Kong has been able to put ATV below under for so many years? It is because of inertial viewing that Hong Kong TV audiences are already used to watching TVB. This is something that ATV cannot match. If it were not for the wrong decision made by TVB, I believe it would not be so easy for ATV to rise."

Listening to Zhou Hao's words, Dai Jiashun nodded involuntarily, still agreeing with Zhou Hao's opinion.

However, if Dai Jiashun knew that Asia Television was also an industry under Zhou Hao, he would not know how he would react.

At this time, Dai Jiashun thought of another question, and asked Zhou Hao: "Mr. Zhou, since your'fruit orange' is still so competitive, why sell it to us?"