Technology: Start by selling mobile phones

Mo Ran nodded. Such a design is no different for ordinary customers, but it is very convenient for customers who not only own a Nietzsche laptop but also a Nietzsche mobile phone.

Only one connection is needed, and the mobile phone and computer can communicate with each other in the future. There is no need to use software such as QQ or WeChat. It is a very practical function.

and.

This will undoubtedly be of great benefit to the integration of Nietzsche's entire product range.

"In addition to interconnecting computers and mobile phones, we also learned the functions of mobile phones and TVs, and added the 'Nietzsche Voice Assistant' function to the computer."

"Now, the voice assistant on our computer can easily recognize some basic commands."

Computer version of voice assistant?

Mo Ran was stunned for a moment, and then a more satisfied smile appeared on his face.

At this time, in May 2018, technologies such as artificial voice were far from as popular as they would be in later generations, and almost no manufacturers had launched voice assistants on laptops.

In other words, few manufacturers have the strength to create truly practical and mature voice assistants.

Traditional laptop manufacturers such as Lenovo, HP, Dell, and Asus still focus more on hardware configuration and production quality control.

This is not to say that these are not important, but with the development of society, "soft power" such as "voice assistant" has become more and more important, and it can be seen with the naked eye that traditional manufacturers are inadequate and backward in this regard.

A smile appeared on Mo Ran's lips.

no doubt,

Compared with traditional manufacturers, Nietzsche has an absolute lead in these emerging "soft technologies"!

Voice assistants, dual-end Internet, and even Nietzsche Film and Television, it is not an exaggeration to say that they are dimensionality reduction blows.

After a while, Mo Ran was even more delighted. He looked up at Wang Tao and said:

"Yes, now that we have talked about software innovation, do we have any new ideas for hardware?"

"some."

Perhaps because he saw the satisfied smile on Mo Ran's face, Wang Tao looked much more confident compared to the last report.

He pointed to the engineering prototype on the table and introduced:

"As you said last time, in terms of hardware configuration, we cannot make much innovation compared to traditional manufacturers."

"So... after unanimous discussion among our department teams, we finally thought that we can focus on 'convenient functionality' and 'feel of use'."

"The first is the change in the laptop socket."

Mo Ran followed Wang Tao's gaze and saw that compared to traditional laptops, the Nietzsche laptop in front of him clearly had 2-3 more sockets on its thin and light body.

"We have collected a lot of feedback from laptop consumers on the Internet. Many customers say that the sockets on their laptops are either not enough, or that other sockets cannot be accommodated when using this socket, and the practicality is very poor."

"This time we added two USB3.0 jacks and increased the spacing between the jacks to ensure that each jack can be used."

“In addition, a USB-C interface has been added, so the phone can be charged even when the computer is turned off.”

"Of course, the biggest reason why we can realize these jack designs in such a fast time is because of the 'YT7000 drawings' you provided."

"It adopted unique design ideas and heat dissipation concepts in advance, so that it can achieve both heat dissipation and arrangement in such a small space as a 'thin and light notebook'..."

Oh, so that's it.

Mo Ran nodded slightly, the drawings given in the system were indeed unique.

After a moment, he took a breath and said:

"I know about the innovation of the jack, are there any others?"

"besides."

With that said, Wang Tao took out another document.

Mo Ran took it and saw that it was a "Laptop Keyboard Joint Development Cooperation Letter."

"This is?"

“This is the most important research and development direction that our R\u0026D team is preparing to carry out in hardware innovation.”

Seeing Mo Ran's confused expression, Wang Tao pushed up the frames of his glasses and explained:

"As you said before, after so many years of development of notebook computers, it is almost impossible for us to innovate in hardware configuration, and this is the strength of traditional manufacturers."

"So, we finally focused on the laptop keyboard, or to be more precise, the feel of the laptop."

How does it feel to use?

Mo Ran suddenly felt something interesting. He inadvertently sat up straighter on the back of the chair he was leaning on, signaling to continue.

Seeing this, Wang Tao became more confident and continued:

"You may not know much about it, but people who often use laptops know that the keyboard of Lenovo Thinkpad feels better than other manufacturers, which also makes them favored by many programmers."

"We also want to go in this direction, but it is not limited to keyboards. We hope to be more extreme than Lenovo Thinkpad and pay more attention to the look and feel of laptops during use."

"If consumers can say after using it - 'It feels really better than other products', then we will have achieved something."

"So... our first step was to find Dalyou, a well-known domestic keyboard manufacturer, and hope to work with them to provide new keyboard support for our Nietzsche notebooks and obtain a better keyboard feel."

Mo Ran completely understood what Wang Tao wanted to express.

I have to say, this idea is still very interesting.

For a long time, Nietzsche has always used technological leadership or hardware upgrades as the core competitiveness of its products, whether on TV or mobile phones.

There is no one that single-handedly proposes to improve “product usability” as a key research and development direction.

After all, the so-called "feel of product use" is not like a breakthrough in technology. For example, if "Brilliant S1" has mastered "3D face recognition technology", it can hype this technology and the effect will be immediate.

The "feel of product use" is too mysterious. It is a different subjective feeling of each consumer. The effect cannot be seen in a day or two. It requires a lot of time to ponder, improve, and listen to consumers' opinions. Suggestions, so as to make the most extreme products in one generation of products.

And this is actually something that most domestic brands in the country currently lack.

Precipitation and accumulation.

In other words, the ultimate craftsmanship.

"No problem, I agree with the direction you have chosen."

After some thought, Mo Ran agreed with the research and development direction of Wang Tao and his team.

Although this road is bumpy and bumpy, and the effect may not even be as effective as making some gimmicks and delving into hardware configurations, Mo Ran still believes that this is a broad road, and it is also what Nietzsche's current products need.

Once successful, the Nietzsche laptop will definitely gain a large number of loyal fans, just like the original amazing Iphone.

With the "feel of product use" proposed by Wang Tao, Mo Ran became more and more interested in Nietzsche's laptop.

Immediately afterwards, Wang Tao briefly introduced the hardware configuration, battery, screen size and other functions, but there is really nothing to say about these. The hardware gap between the major brands is not big.

but.

When Wang Tao talked about the SSD solid state drive used in Nietzsche's notebook, Mo Ran couldn't help but interject.

"What brand of SSD are we going to use now?"

"Currently it is tentatively decided to be a Western Digital 256GB solid state."

Wang Tao sighed slightly and replied:

“We originally planned to install a 128GB hard drive, but after many considerations, the competitiveness of 128GB was too weak, and most of our Nietzsche laptop’s competing products have been upgraded to 256GB, so we finally changed it to a mainstream 256GB hard drive. ."

"However, solid-state drives are now too expensive. As a result, our costs are almost exceeding our budget. These days, our team is thinking about how to delete some other configurations to reduce costs."

The impact of the price increase of flash memory particles is not surprising to Mo Ran.

However, after "Yellow River Memory" successfully developed "3D-NAND" flash memory particles, it immediately launched "solid-state particle" packaging tests for mobile phones and computers. I don't know what the progress is now?

In particular, the "solid-state drive" for notebook computers should not be a big problem. If "Yellow River Storage" can produce it, it can save a fortune for "Nietzsche Notebook" and improve product competitiveness.

Thinking of this, he scribbled down a series of phone numbers on the paper and handed it to Wang Tao.

"Don't be in a hurry to delete the configuration. There is a phone number here. You can contact him later to ask about the status of the 'laptop solid state drive'."

"Also, instead of 128GB or 256GB, I suggest you go directly to 512GB. I will help you deal with the price then."

Wang Tao was stunned for a moment and quickly picked up the phone. When he looked at it, he saw the note saying:

Yellow River Storage, Li Zhi.

Next, Mo Ran and Wang Tao discussed more details. Two hours later, almost all the framework and selling points of Nietzsche's first laptop were finalized.

To sum up, it is to use Nietzsche’s own technological advantages and his ability to innovate in details to break through the circle and strive to gain a place in the notebook computer field!

…

Naturally, the Nietzsche laptop still needs time to be carefully polished. On the other hand, the long-awaited "Xiaomi 8" will soon be launched.

May 20th.

In the last ten days before the launch of "Xiaomi 8", Xiaomi Group Ke Yu once again made an urging call to "Yellow River Storage".

Of course, this is not to urge "Xiaomi 8", but to urge "Xiaomi TF memory card"!

"Xiaomi TF memory cards" are selling really well these days. I originally planned to stock up on them to prepare for the launch of "Xiaomi 8", but now they are being bought by a large number of netizens.

Not only have sales in online channels skyrocketed, but inventories are tight, there is also some tension in the "TF memory cards" dispersed across various offline channels.

Li Zhi has no choice. At present, the three sets of TF memory card production equipment of "Yellow River Storage" are operating at 130% high load. At this stage, in addition to meeting orders from Xiaomi, orders for the "Jinghong series" also need to be guaranteed.

But the good news is,

Faced with overwhelming orders, the fourth set of production equipment is already being debugged and installed at full speed, and a new round of recruitment of staff has also begun.

May 24th.

It has been 7 days since the price of flash memory particles increased.

After these seven days, almost all memory chip products have increased in price, and most ordinary chips have also increased in price.

The price increase trend cannot be stopped.

May 29,

Thirteen days after the second price increase,

The market for flash memory particles is still very hot, and the overall sales of retail products such as USB flash drives, solid-state drives, and TF memory cards have not declined.

Even high-end solid-state drives have seen another price increase.

May 31st.

The last day for the launch of "Xiaomi 8".

At this time, in order to have sufficient "Xiaomi TF memory cards" as supporting equipment after "Xiaomi 8" is launched, the "Xiaomi TF memory cards" on Xiaomi Mall and JD.com have been shown to be out of stock.

Li Zhi’s phone was also smoking, and all the “Xiaomi TF memory cards” in the “Yellow River Storage” warehouse were shipped out to protect the “Xiaomi 8”.

At this time, the fourth set of "TF memory card production equipment" that took eleven days of debugging also began trial operation. This time the equipment's production capacity is also 10 million cards per year.

However, time flies quickly. Before the new device can actually start running, June 1st came in a hurry. At three o'clock in the afternoon, Xiaomi's top flagship mobile phone - "Xiaomi 8" was successfully launched.

What all rice fans are most looking forward to on "Xiaomi 8" is Xiaomi's return of the "TF memory card production card slot".

This means that you no longer have to spend a lot of money to buy a large-capacity model. After buying a mobile phone, you can just buy a TF memory card to expand it!

Netizens almost did the same.

"Xiaomi 8" has just started to go on sale, and a large number of orders are directed to the two models of 2,699 yuan for 64GB and 2,999 yuan for 128GB.

However, unlike Nietzsche's "Brilliant S1", the "Brilliant S1" will come with a 64GTF memory card as a random gift, which is not included in Xiaomi phones.

Therefore, the vast majority of customers who purchased a mobile phone unanimously purchased a 128GB or 256GB TF memory card!

As a result, in just a few hours, not only the sales of "Xiaomi 8" exploded, but the sales of "Xiaomi TF memory card" also exploded unexpectedly.

On the Internet, the popularity of TF memory cards is also surprisingly good.

"It's back, it's all back. The 'TF memory card slot' on Xiaomi Mi 2 is finally back. I have to say, I still like this more 'old' approach."

"It's just that with the 'TF memory card', it's much more convenient to transfer photos, videos, etc. to the computer. I just don't know why so many manufacturers didn't use it before."

"Why don't you use it? It's not because of money... We encountered Nietzsche's mobile phone and brought this function back!"

"It's also because these mobile phone manufacturers are really shady. The price difference between the 128GB and 256GB Iphones is 800 yuan. It's such a money grab!"

"Hahahaha, it's not that I can't afford it, it's just that TF memory cards are more cost-effective."

"Ha ha!"

On the Internet, TF memory cards have once again become a hot spot on the Internet due to the emergence of "Xiaomi 8".

June 2nd.

Xiaomi announced its first-day sales, with sales of 100,000 units on the first day.

I have to say that this is Xiaomi’s influence.

At the same time, the daily sales volume of "Xiaomi TF Memory Card" was also announced, with daily sales volume of 140,000 units, which was significantly higher than the sales volume of mobile phones!

The hot sales have attracted the attention of many people, and even those mobile phone manufacturers who were still waiting on the sidelines are beginning to be interested.

If Nietzsche's mobile phone is said to be a loser, then it is obvious that Xiaomi, a follower of the trend, has also tasted a lot of sweetness from it.

Suddenly, major mobile phone manufacturers began to seriously consider whether to equip the "TF memory card slot" function. On the other hand,

The suddenly huge market for "TF memory cards" made another smart company start to act in advance.

Jingdong's self-operated brand Jingdong Made in Tokyo is preparing to enter the "TF memory card market" and is looking for someone to manufacture "Jingdong made in Tokyo TF memory card"!

Their eyes were set on "Yellow River Storage", which is also a domestic brand.