Technology: Start by selling mobile phones

On the third day after "Wanglong Electrical Appliance Factory" was exposed, Mo Ran truly felt the dilemma he faced.

Although the turmoil on the Internet has affected certain sales, the real trouble is that

With the "Wanglong Electrical Appliance Factory" shutting down for rectification and other foundries not accepting orders, Nietzsche TV will face the risk of being out of stock in the near future.

As a last resort,

Mo Ran asked Wang Fugui to contact TV foundries in coastal areas to transport Nietzsche TVs to farther areas for assembly.

Of course, this will significantly increase production costs.

And while Mo Ran was dealing with all this, a piece of news came out from the mouth of an OEM, and then,

It reached Mo Ran's ears through Wang Fugui.

"Boss, someone in the circle suddenly sent news today, saying..."

In the office, Wang Fugui looked at Mo Ran, paused, and said:

"Say yes, someone reminded us not to disrupt the market!"

"What happened recently is just a small warning!"

warn? !

Mo Ran frowned.

Although I have already guessed that someone is targeting me behind my back, this is all just speculation after all!

did not expect.

There are actually people who are so arrogant that they jump out and beat themselves up by sending messages.

He couldn't help but narrowed his eyes slightly, looked at Wang Fugui and asked:

"Do you know who spread the word behind this?"

Wang Fugui shook his head.

"This matter has spread in the industry early this morning, but I don't know who is behind the specific news..."

As he said this, Lao Wang couldn't help but show a hint of helplessness on his face.

"Boss, I think this is because the price of our TV, 999 yuan, has caused dissatisfaction among other manufacturers."

"We are new here, so there is no need to offend them, otherwise..."

"How about we increase the sales price of some 'Nietzsche TVs' to 1,299 yuan? It just so happens that our production capacity is also relatively tight..."

After the words fell, Mo Ran said nothing and looked up at Wang Fugui quietly.

for a long time.

When Wang Fugui felt a little numb in his heart, he slowly said:

"You mean...we just give in?"

"It's not about giving in."

"After all, we have just entered the TV industry, and we are not familiar with the connections in the industry... Offending other manufacturers rashly will not be good for our subsequent development..."

Mo Ran sneered.

"This is just a reason to comfort yourself and give in!"

Then, he asked:

"Last year in 2015, domestic LCD TV sales reached 47 million units, with a market size of 88 billion yuan."

"We only sold a few thousand units on Pinxixi. How much market share do you think we can really affect on theirs?"

"It's just a matter of taking advantage of our small size."

"They are now talking about industry rules. Once the market is slightly depressed, what do you think they will do?"

Wang Fugui was stunned.

"What will happen?"

"They will lower prices without hesitation and trample on each other, even more cruelly than us!"

"At that time, any bullshit unspoken industry rules or market disruptions will be bullshit in the face of survival!"

"so……"

Speaking of this, Mo Ran looked at Wang Fugui.

"So... I only care about Nietzsche's survival and development. Their warnings and threats are nothing in my eyes!"

Mo Ran didn't take it for granted when he said this, he knew it very well.

With the entry of Internet TV, and with JD.com, Taobao, and Pinxixi making home appliance prices more and more transparent,

In the next few years, the gross profit margin of the entire home appliance industry, especially the television industry, will drop from 20% to only about 2%.

The current price of 55-cent TV is as high as about 3,800 yuan. In the next few years, it will quickly fall below 3,000 yuan, then 2,000 yuan, and finally 1,999 yuan.

and.

With the subsequent entry of Redmi TV, the price of 43-inch TV will soon be reduced to less than 1,000 yuan.

It is already 2016, and Mo Ran knows very well that there is not much time left for Nietzsche to enter the television industry and establish himself.

"Then...Boss, what do you want to do next?"

Mo Ran tapped his fingers on the table and said calmly after a moment:

"Old Wang, I said that I only care about Nietzsche's survival and development."

"They hired TV stations to make secret visits and listed us as a "three-no" product, copycat TV, and hired people on the Internet to smear us as industrial waste. There is no doubt that it has greatly affected our sales."

"You have also seen that our brand power is not strong, and the statement issued is useless... no one believes us."

"In this case...then I can only use another method."

With that said, Mo Ran stood up from the chair.

"Didn't they say that our price of 999 yuan disrupted market rules?"

"Then I will continue to break market rules."

"I have thought carefully about it these past few days. The next step is to launch a two-year warranty for the entire TV and a four-year warranty for the main parts."

"I don't want to explain any more, so I just changed the rules and told everyone that we are not a three-no product, we are serious about it."

Extend the warranty? !

Wang Fugui was stunned for a moment, and then fell into thinking.

To know.

Almost all TV manufacturers in China now use a one-year warranty for the entire machine and a three-year warranty for major parts.

Where does this standard come from? !

It is not an industry consensus, but the minimum standard derived from the national three guarantees policy!

This is the lowest standard adopted by the country after weighing manufacturers and consumers!

Just like in the automobile industry, some manufacturers provide after-sales service of 50,000 kilometers in two years, and some manufacturers provide 100,000 kilometers in four years!

only.

Wang Fugui looked at Mo Ran in surprise!

“Boss, we have really become the ‘outstanding’ ones, and we have really become the public enemy of the industry!”

"Moreover, as a result, our after-sales costs will undoubtedly increase, and our overall profits will decrease!"

While talking.

Jiang Lan, who is in charge of the TV business, also walked into the office.

When she heard that Mo Ran proposed to extend the warranty for the first time in the industry, she was a little surprised at first, and then expressed her thoughts.

"I agree with Mr. Mo's idea."

"From a quality perspective, as long as we control the quality well, the TV's 2+4 warranty plan will have an impact on after-sales service, but it is not uncontrollable."

"Moreover, this is indeed a good way for us to break the situation. There are too many bad comments about us on the Internet!"

That’s it for now, Mo Ran won’t say any more.

"So be it."

…

Soon, three hours later.

Nietzsche officially issued an announcement through the media.

[From now on, all customers who purchase Nietzsche TVs will have a free upgrade from the previous one-year warranty to a two-year warranty for the entire machine, and a four-year free warranty for important parts! 】

Naturally, Mo Ran would not wait for public opinion to ferment automatically. After instructing Ma Tengfei to set the pace,

The news quickly sparked heated discussions on the Internet!

"Holy shit, isn't this Nietzsche TV, which is called a copycat TV and a three-nothing product? Is this a positive response?"

"Quickly, let's do some popular science. How long is the warranty of other TV brands?"

"No need to look, I just bought a TV. The warranty of all brands in the entire industry is only one year, just one year, one year!"

"Oh my God... Is Nietzsche TV going to be a troublemaker in the industry? Are you so brave?"

"The one upstairs, in today's popular terms, is called rectifying the television industry..."