The Best Entertainment Era

The academy announces the list of nominees for the Oscars, which has always been held in the form of a formal luncheon. As usual, Ronan did not attend the Oscar nominees luncheon, but waited patiently in the Relativity Building.

This awards season, Relativity Entertainment has a total of three films declared for Oscars, namely Juno, The Departed and The Incredibles.

The key publicity and public relations object of Relativity Entertainment is naturally The Departed Walker.

Juno is inherently inferior in subject matter, and since it was released in October, the North American box office has reached a total of 143.2 million U.S. dollars. There is basically no market potential to tap. Relativity Entertainment did not invest much resources into it during the awards season.

As for the overseas market, this very American film has a limited overseas audience, and the current overseas box office is less than half of that in North America.

As a small production with a production cost of only a few million dollars, the commercial potential of Juno has been maximized, and it is difficult for the Oscar effect to have much effect on it.

The input is not directly proportional to the output. Even if this is a project where Jessica Felton is the producer, it is impossible for Ronan to spend huge sums of money to do useless work.

Ronan has a clear distinction between work and life.

The goal of The Incredibles is the best animated short film. Pixar Studios has too obvious advantages in this regard, and it does not require much resources from Relativity Entertainment.

Pixar Studio won the award, DreamWorks Animation Studio, Blue Sky Studios and other animation production companies accompanied it. This is the norm for the best animated film at the Oscars.

Someone once said when he was a guest of the Oscars that he took the dubbing salary of DreamWorks Animation Studio, and then voted for Pixar Studio every time.

For now, Pixar Studios is still a bunch of badass.

Ronan will also let this group of gangsters, and try to be the absolute leading gangster as much as possible in the future.

Of course, this also includes relativity entertainment.

Ronan is already doing some movie projects beyond the past, such as Bao Ge and his spoof American historical celebrity movie universe project.

The film company is essentially providing an intangible and changeable spiritual product. No matter how successful your previous film is, the next one will always start from scratch.

Didn't wait too long for lunch,

News from the Beverly Hills Hilton returned to the Relativity Building.

The nomination list for the 79th Academy Awards has been announced, and there are basically not many upsets. As the existence of various wind vane awards in the awards season, The Departed Walker has become the biggest winner in the nomination list.

The Departed received a total of seven nominations for Best Cinematography, Best Editing, Best Director, Best Picture, Best Actor, Best Supporting Actress and Best Adapted Screenplay.

The nominations may not seem like many, but each one counts.

The Incredibles successfully won the nomination for Best Animated Feature Film.

Juno, which did almost no PR, passed the nominees luncheon empty-handed.

This is also completely proportional to the investment in relativity entertainment.

Up to now, the Oscars, whether they are awarded or nominated, are directly related to money investment.

Some people have done professional statistics, not counting those more important awards, even for such inconspicuous awards as Best Sound Editing or Best Documentary Short, the average cost of being nominated today is more than 300,000 US dollars.

The two films of Relativity Entertainment have won eight Oscar nominations.

Jessica Chastain's Best Supporting Actress has the lowest probability of winning among all nominations. On the one hand, Jessica Chastain's qualifications are seriously insufficient, and on the other hand, getting this nomination is not so much the result of Relativity Entertainment's public relations. It is better to say that the strength of this year's Oscar competitors is relatively weak.

Now that the awards season has progressed, especially after the announcement of the nomination list, most people have found that they have no better choice except Martin Scorsese and The Departed.

Even, even the call for Tom Cruise to win is getting higher and higher day by day.

With the announcement of the Oscar nomination list, the winners at the nominees luncheon have expanded the scale of the screening, and The Departed, which is originally a large-scale screening, is no exception.

On the weekend after the luncheon for nominees, The Departed, which had already entered the middle and late stages of screening, expanded from 1,321 theaters to more than 3,000 theaters. The weekend box office rebounded by nearly 600% compared with the previous weekend, and won the $13.46 million.

The North American box office of this film has reached 172.78 million US dollars.

Starting from this weekend, The Departed has also begun to be screened overseas with the help of the Oscar effect. English-speaking countries such as the United Kingdom, Australia, and New Zealand, as well as major Hollywood overseas markets such as Europe and Latin America, all have screenings of different scales.

Affected by the effect of Oscar nominations, nearly 45 million US dollars were earned in the first weekend overseas.

The Departed has received quite good commercial response and word-of-mouth in western markets,

However, for word-of-mouth and Oscar considerations, this film has never been released in Asia.

Ronan knew very well that with Infernal Affairs ahead of him, the word-of-mouth and commercial response of Infernal Affairs in the Asian market will not be much better.

There may even be a lot of scolding.

In the following weekend, despite the annual Super Bowl carnival in the United States, the film market was greatly impacted, The Departed took another 7.88 million US dollars, and it was still the most eye-catching performance among all Oscar-nominated movie fans.

The cumulative North American box office of this film has reached 185.33 million U.S. dollars, and it is very hopeful that it will reach 200 million U.S. dollars.

In addition, the overseas box office of the film increased to 68.91 million US dollars.

There is no doubt that The Departed has achieved a double harvest of box office and word of mouth in North America and even the entire Western film market.

In fact, for the movie itself, The Departed Walker is also a very successful work.

Even now, among all the films directed by Martin Scorsese, the professional and audience reputation of The Departed can be ranked in the top three.

As for the original Infernal Affairs, including Relativity Entertainment, the North American film industry has selectively ignored it, as if the original film never existed.

After the Super Bowl weekend, Embassy Pictures officially signed a contract with Weinstein Pictures. In the next three years, Embassy Pictures will be responsible for the international distribution of Weinstein Pictures' films.

The first film that the two sides collaborated on was Queen, which was nominated for Best Picture, Best Director and Best Actress.

However, the film's international distribution will not begin until after the Oscars.

Thanks to Harvey Weinstein's public relations operations, Helen Mirren, who played Queen Elizabeth II, is currently the most popular among the best actresses.

Although the British royal family expressed their dissatisfaction with the film with great regret, it could not stop the commercial operation of the film company.

In the next few days, Ronan came to Pixar Studio and participated in the initial planning of many projects. Pixar Studio has decided to recruit Ronan as a member of the Pixar think tank.

Today's success of Pixar Studio has a lot to do with its think tank system.

Under normal circumstances, the logic of the film industry is anti-monopoly. No one can always succeed. When you achieve great success, it may be the time when you will be replaced.

Pixar Studios has been trying to break this rule, and each of its works takes into account user reputation and commercial returns.

The think tank was established by Idel Kamut, and its members include company executives, directors and screenwriters, and even cameramen and business people.

The label they have in common is not job titles, but that they all use movies to tell stories.

In addition, it is especially important that the brain trust has no absolute power, which means that the directors are not obliged to listen to anyone.

If the Pixar studio is compared to a hospital, and the film is compared to patients, then the think tank is a group of highly respected doctors.

The work of think tanks is like they have convened a group of experts to help and make an accurate judgment for a difficult and miscellaneous disease.

However, the think tank is only responsible for criticizing and providing advice, and the final decision-making power still rests in the hands of filmmakers.

There are times when filmmaking is in the eyes of the authorities.

Every excellent work has to go through the process of turning an ugly duckling into a white swan, although this fact seems a bit unbelievable in a society that emphasizes efficiency.

How unappetizing is the idea of ​​a movie about mice being cooks?

And what kind of risky move is the first half of Robot Story without a line of dialogue at the beginning?

Although Pixar dared to bet on such plots, it does not mean that these plots received a checkpoint at one time.

Creativity always has to start somewhere, but only through rework, rework, and rework can we find a breakthrough for flawed filmmaking and give soul to empty characters.

As mid-February approached, Relativity Entertainment's statistics for the previous year were released one after another.

After years of accumulation, especially after mastering many projects, copyrights and crucial online and offline channels, Relativity Entertainment's performance has grown rapidly.

For the first time since its inception, Relativity Entertainment's revenue has exceeded $10 billion.

In the whole year of 2006, the company's total revenue was as high as 15.4 billion US dollars, and its net profit was 3.922 billion US dollars.

This growth mainly comes from the offline consumer business. In 2006, Relativity Entertainment's various offline consumer businesses increased by more than 15% compared to 2005.

In contrast, theater chain revenue has dropped to about 15% of the total revenue ratio.

But no one can ignore the huge driving role of theaters in the entire marketing and promotion of movies.

The theater screening is like a super advertisement, attracting people's attention far and wide.

Therefore, in terms of film business, Relativity Entertainment will still focus on theater screenings instead of directly pushing them to the Netflix streaming platform.

As Valentine's Day approaches, many romantic films are being released, and Embassy Pictures has also released Twilight.

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