The Best Entertainment Era

To a certain extent, The Ninth District is also an alternative science fiction reprint of Kafka's Metamorphosis.

It's just that this time the protagonist is not a humble beetle, but his rough alien prawn.

Because of the investment, the special effects and pictures of the film are a bit horrible, and the alien prawns are typical.

But the highlight of this film is not the special effects.

Because of the theme of The Ninth District that is very in line with social trends, as well as the racial segregation involved, etc., after the film was released, the media received a lot of praise.

A film with forward thinking, a fable about life.

It turns out that science fiction doesn't have to be star-studded, big-budget, visually appealing, and outright entertaining.

After the film was released, the media's reputation was overwhelming, and the critics' reputation was overwhelming. The freshness of Rotten Tomatoes was as high as 95%.

Even Roger Ebert gave it such a comment-at the beginning of this summer, this movie puts the whole of Hollywood to shame.

Of course, Hollywood isn't really honored or ashamed of it.

Relativity Entertainment, as the producer and distributor, only cares about the commercial income of the film.

The overall response from movie fans is good. Although the reputation of The Ninth District among movie fans is not as overwhelming as that of the media and movie critics, the average score of tens of thousands of IMDB users is 7.9 points.

Such a score, for a commercial film, although it is not considered a hit by the audience, it is still considered good.

A movie fan left a message on the IMDB comment section: It attracts you from the very beginning, and you can't stop until the end of the movie.

But in reality, as many fans think this movie is wonderful, there are as many fans who don't like it.

In the middle of the screening of The Ninth District, many viewers left the show.

In fact, it is conceivable that there must be many people who don't like this kind of pseudo-documentary and rough production methods.

ema In the survey statistics of the theater, the audience's comprehensive score is B+.

In contrast,

The authoritative media comprehensively evaluated the average score of the media included in MetaCritic as high as 89 points.

Since the release, the media has been unanimously applauded, but the fans’ reputation has a more obvious trend of polarization. Fortunately, most of the people who can be fooled into the theater by the embassy film industry’s promotion and marketing are very interested in aliens or Area 51. audience.

This prawn-style alien, despite its rough workmanship, is fresh.

The miserable lives of the aliens in Area 9 can easily remind these people of the various conspiracies and tragedies in Area 51.

Those who touted District Ninth dragged their necks and condemned the decline of human morality.

Even director Neil Blomkamp never imagined that a commercial film written and directed by himself would have a direct connection with the moral standards of all human beings.

Fortunately, this is not bad for the film. Some movie fans tried their best to praise the film to a certain height, and the embassy film industry pushed behind it, making people who haven't watched it feel that this is a top-notch film. If they don't watch it, it will be a loss.

Movie companies talk about colorful banknotes, not conscience.

There are too many movies in the history of Hollywood, which may not be very good in themselves, but if there are too many people bragging about them, it will be a burst of good movies.

For example, every release once claimed to be the best serial movie in the series.

As a director and producer, you can shoot and produce movies with your conscience, but you must not use your conscience to promote and promote movies.

When a medium-to-large-scale film project is promoted, how many false news or exaggerated news are released, it is estimated that the project party cannot count them.

Things like preparing for 20 years and planning for 30 years are the simplest and most basic operations.

Proud of the excellent publicity and marketing, The Ninth District got a good box office revenue on the first day of its release in North America, earning 14.16 million US dollars in 3,456 theaters.

It can't be compared with big investment and big production, but compared with the film's production cost of 30 million US dollars, this box office figure is absolutely impressive.

This is also the best-grossing movie of all the movies released on Friday.

New Line Cinema's Hidden Killing Bureau, which started production at the same time, cost as much as US$40 million to produce, but the box office on the first day was only US$3.67 million.

Such a huge gap means that it is impossible for Deceitful Killing Bureau to bring any threat to District Ninth.

But the box office trend of The Ninth District can't be said to be very stable, because quite a few movie fans were brought into theaters by the embassy film industry's promotion and marketing, and they may not like this kind of crude pseudo-documentary science fiction film.

On Saturday, the rest day when the box office should rise under normal circumstances, some of the negative impact of the Ninth District film itself was directly reflected in the attendance and box office. Saturday's single-day revenue dropped by more than 1% compared to Friday Ten, the single daily income was 12.61 million US dollars.

However, two days after the opening in North America, The Ninth District can already be declared a success. After all, even the production budget plus publicity and distribution, the total investment is only 45 million US dollars.

Based on the first-line market data collected by ema, it is predicted that the final North American box office of The Ninth District must exceed 100 million.

Only in the North American box office, Relativity Entertainment can recover all the investment in District 9.

As for the rest of the response to the film, it doesn't matter in the face of commercial gain.

It is said that starting from Saturday, some groups of UFOs and aliens who are madly obsessed with Area 51 have been heading to Washington one after another, preparing to hold a rally denouncing the conspiracy of the authorities.

These have nothing to do with relativity entertainment.

Having said that, in this part of the United States, is there a better target for blame than the Washington authorities?

In short, if there is a problem on this planet, the Washington authorities cannot get rid of it.

The chaos and disasters in many parts of the world are indeed related to the Washington authorities.

The American people like to see the authorities in Washington take the blame, and the whole world likes to see the authorities in Washington take the blame. Even large groups and companies in the United States like to see their own spokespersons take the blame.

The Washington authorities who do not take the blame are definitely not a good government.

Those white house owners who successfully dumped the pot in history basically did not end well.

During the first three days of District 9 opening in North America, the attendance rate and box office revenue decreased day by day. Compared with the overwhelming media reputation, the box office trend is not very good.

This also proves that Relativity Entertainment is correct in not rushing to put District 9 into the extremely competitive summer file.

North America's opening weekend has passed, The Ninth District won the weekend box office champion as expected, with a three-day box office figure of 37.35 million US dollars, which is three times higher than the 11.01 million US dollars of the second-ranked Decedent. times more.

Among the top five box office lists, there are two Relativity Entertainment films, and Human Skin Inn 2 ranked fourth with US$4.24 million.

This type of horror film is a typical fast-food popcorn, and there are very few theaters that have a long life. According to the estimation of the Embassy Pictures, they may have to withdraw from the theaters due to lack of audiences by the sixth week.

In some ways, this genre of horror is the poster child for the cash-and-run.

The third place is Rear Window released by Paramount Pictures on the second weekend.

The opening weekend box office in North America exceeded the production cost, and District 9 deserved to be a success.

The Ninth District can be said to be a heterogeneous among the many sci-fi films in Hollywood. In order to make the story more real, the director Neil Blomkamp tells the story of aliens coming to the earth to seek refuge in the form of a documentary. Humans panic in the face of advanced civilizations, and a series of contradictions arose after they finally took them in.

In the situation where the theme of alien invasion has been used badly, the reason why The Ninth District can stand out is that the director let the original high civilization take refuge under the roof of the low civilization, and bluntly transplanted the contradiction between the class and the outside world. on the star.

This is where Neil Blomkamp excels.

To paraphrase a saying from the other side of the Pacific Ocean, aliens who stay on Earth must also apply for a temporary residence permit!

Of course, the key to the success of this fake sci-fi film lies more in the promotion and the freshness brought by the shooting and production methods.

Therefore, when the film's first weekend box office was released, director Neil Blomkamp approached Ronan and confidently promoted his sequel plan, but it failed unexpectedly.

The sequel has always been in my consideration. Neil Blomkamp said eloquently, and the success of the first part gave him enough capital: The second part is still similar in style and technique to the first part. Filming, telling the story that follows...

Ronan only asked one point: Have you considered investing?

Neil Blomkamp said directly: The world view will become larger and more open, and the film investment scale will also be larger. I have calculated that it will probably require more than 70 million US dollars in production investment.

Ronan thought for a while and said, Well, Neil, I need time to think about it, and I also need to synthesize opinions from Sand Sea Entertainment. I will get someone to reply to you as soon as possible.

Neil Blomkamp didn't get the answers he wanted and soon left Relativity Entertainment.

When Ronan heard about the production budget, he basically vetoed the project. The success of The Ninth District belongs to Hollywood's case. When the freshness disappears, it is difficult for the sequel to bring surprises.

Before the arrival of the new weekend, Sandsea Entertainment gave Neil Blomkamp a recovery and declined his sequel plan.

Neil Blomkamp wants to film and produce a sequel, so he can only find other companies to cooperate with, provided that he is authorized by Sandsea Entertainment.

In the second weekend of its release, District 9 lost its top spot on the North American box office chart under the impact of Walt Disney's newly released Amazing Journey, which won the weekend box office chart with US$33.97 million.

The box office trend of The Ninth District is not stable, with a drop of 55% in the second weekend, and it retreated to the second place with 16.81 million US dollars.

Including the income of the previous five working days, the North American box office of this film also has a cumulative total of 72.8 million US dollars.

Breaking through 100 million at the North American box office is not a problem at all.

Before the arrival of the summer season, The Ninth District successfully surpassed 100 million at the North American box office, with a figure of 101.35 million US dollars, which also made this alternative science fiction film a high return.

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