The Best Entertainment Era

It has been nearly five years since the failure of the last Hulk. Perhaps the audience still has more or less memories of the failure of Ang Lee's version, but the Marvel Avengers project has been launched, and Relativity Entertainment can only welcome it. Overcoming difficulties, through promotional announcements and gimmicks such as the appearance of Iron Man, The Incredible Hulk has created a great momentum and has become one of the most watched films of this summer.

In the promotion, Embassy Pictures played the trump card of Iron Man early, claiming that Tony Stark will appear in the Hulk, and the film will involve Captain America.

Today, only one Iron Man is released, and the Marvel franchise is far from taking shape. We can only find ways to increase the influence of Hulk.

In the comics, Hulk's popularity surpasses Tony Stark's in seconds, and it is placed above the movie market. The two are just the opposite.

Embassy Pictures is trying to find a way to let Hulk gain the popularity of Iron Man.

Generally speaking, the publicity and marketing effect of Embassy Pictures is very good. After the release of the trailer of The Incredible Hulk, the fans of the comics were very happy. Gao, the explosive scenes and exciting fights also won their favor.

The mainstream remarks on the Internet are very representative: No one knows their superheroes better than Marvel. They brought a brand new Hulk this time. At least the trailer gave me hope.

But one thing that cannot be ignored is that the influence of the failure of Ang Lee's version of Hulk still exists.

The media and film critics are basically not very optimistic about Hulk.

Todd McCarthy of the Hollywood Reporter wrote in the column after watching the trailer-this green monster is ugly and disgusting, it is unbearable, and it will not be popular this summer.

There are also film market analysts who are not optimistic about the prospects of Hulk: I don't think people will like it much, and the box office is hard to say.

The Hulk once made Ang Lee love and hate. After filming, he even thought of taking a break from filming due to overwork and failure.

This Hulk is not a continuation of Ang Lee's version, but a start from scratch for Marvel Entertainment.

Joss Whedon is not Ang Lee either. This is a very pure commercial film director. The filming is completely in accordance with the plan made by Ronan and Kevin Fitch. The film completely abandons Ang Lee's humanistic style. More Put the resources on the action scenes.

This is a pure popcorn movie, what humanism do you want!

anyway,

The vast majority of superhero movies focus on humanism and social philosophy, and there is only one dead end.

It's enough that Popcorn Movies does the entertainment side of things well.

In the words of the other side of the Pacific Ocean, what kind of bicycle do you need?

Ahead of the third weekend in May, Embassy Pictures held a huge New York premiere for The Incredible Hulk, bringing together the rest of Marvel's cast.

New York, a city plagued by earthlings, aliens, and all kinds of monsters, will become Hulk's main battlefield again this time.

Ronan also made a special trip from Los Angeles to attend the premiere to stand for Marvel's Avengers series.

This series is the key core project of Relativity Entertainment in the future. The profits that can be brought by the online and offline markets in the future will most likely be calculated in tens of billions of dollars.

For this reason, Ronan also specially accepted interviews with media reporters.

The reporter mainly asked about the fact that the media and market forecasting agencies were not very optimistic about the prospects of The Incredible Hulk.

This is a masterpiece of superhero movies. Ronan boasted that his own film would not have any embarrassment: The Hulk will regain his glory on the screen.

Jacques Phoenix next to him is also being interviewed. Compared with the former Edward Norton, this personality actor is more in line with the crew's promotion: I have been a huge fan of the Hulk comics since I was a child. I have long wanted to be on the screen. Playing this role, I think it must be very enjoyable. Now, playing Hulk has fulfilled my childhood dream.

This kind of childhood dream is also a must-have slogan for Hollywood stars.

It looks fake, but it is actually very easy to use, and fans of celebrities often buy it.

Ronan was very satisfied with Jacques Phoenix's performance inside and outside the film. When he left the media interview area, he even had a chat with him.

This one is more suitable for commercial movies than the former Edward Norton.

That Invincible Hulk can be said to be one of the most unsatisfactory movies in the Marvel series. For Edward Norton, Universal Pictures and Marvel comics gave him too much power, so Edward Norton entered the crew. , and constantly put forward various demands.

Such as modifying the script, adjusting the scenes, interfering with the scene design, and even manipulating the editing.

Edward Norton's power in Invincible Hulk completely overrides the director, and several times he broke out fierce disputes with Avi Arad, asking Marvel and Universal Pictures to shoot and produce according to his opinions.

Unable to bear the interference, the screenwriter quit the crew angrily, and Edward Norton also served as screenwriter.

At that time, Marvel Comics lacked self-confidence and put too much bargaining chips on a star actor.

Edward Norton also enjoys considerable decision-making power in editing, because the final battle scene had a huge difference with Marvel. He asked to be able to dig out the inner world of the Hulk and Bruce Banner, as well as two different personalities in the same body split, but what Marvel wants is a gorgeous epic duel...

Restricted by the contract, Marvel and Universal Pictures have to respect Edward Norton's opinions in many ways.

Anyone who has seen several of his masterpieces knows what style Edward Norton is. If such a person has the power to intervene in film production, it is simply a disaster for a popcorn commercial film.

Marvel and Universal Pictures have resisted Edward Norton to a certain extent, otherwise no one knows what the hell The Incredible Hulk will become.

As a result, both Edward Norton and Marvel find it an eyesore.

In the eyes of Edward Norton's fans, it was Edward Norton who resigned and took the initiative to get rid of Marvel.

In fact, from Marvel Comics to Universal Pictures, they decided to kick Edward Norton out of the movie when the film was completed.

They also stop the loss in time for a wrong choice.

After taking photos with the main creators of the crew, when Ronan walked into the theater, he walked with director Joss Whedon.

Kevin Feige talked to me. Joss Whedon said directly: He said you intend to use me to direct The Avengers.

Ronan nodded slightly: Yes, it's not easy to integrate six characters with different styles into one movie. Joss, you have experience.

Joss Whedon knew that Ronan was talking about the hit Firefly, touched his bald forehead, and said, That was a failed experience.

Ronan patted him on the shoulder lightly: Better than other directors, you know how to avoid traps that may lead to failure, don't you?

Joss Whedon smiled bitterly: It's true, the failure of Firefly taught me a lot of lessons.

Ronan urged: Know more about these six superheroes, and often go to their studios to see, Kevin Fitch and I will give you The Avengers.

This is of course a beautiful scene, and Joss Whedon will not have too much power.

Joss Whedon felt that he was being taken seriously, and he vowed: From next month, I will fully transfer to the preparations for The Avengers.

He knew the weight of The Avengers, and he also envisioned the very likely success of this plan when it was promoted to the Avengers.

Entering the VIP room of the theater, Ronan chatted with Li An.

The Hulk is definitely Ang Lee's demon. In order to completely get rid of the nightmare, the director from the East rushed back from India to attend the premiere.

Ang Lee said directly: I made a lot of mistakes at the beginning. Some ideas are good, but they are not suitable for superhero movies.

Ronan agreed: Li, you have to choose an appropriate subject to carry your ideas and style.

It can be said that Ang Lee's idea at that time was good, but it did not meet the needs of the Hulk movie, let alone the audience's expectations for this superhero movie.

The audience wanted a bucket of popcorn and was served absinthe that needed a aftertaste, and it's no surprise that it turned out well.

The two didn't get entangled in this topic, Ronan turned to ask: How is your inspection in India going?

Ang Lee said honestly: I have read it many times, and the more I read it, the more I feel that I have not accumulated enough, and I know too little about Indian culture. How can I make the adaptation Hollywood? I am collecting some Indian classics and humanistic and social materials. I guess It may take more than a year, or even longer, to prepare for Life of Pi.

Ronan said: Don't worry, when will you be fully prepared for this project, and when will you start preparations.

Ang Lee said solemnly: I understand that I will make the contribution of Theory of Relativity Entertainment get the reward it deserves.

Someone came over at this moment, Li An glanced at it, said goodbye in a low voice and left.

Scarlett Johansson came to Ronan wearing a short red dress: Long time no see.

Ronan smiled and nodded: Good evening, Scarlett.

You have changed so much, I can't believe it. Scarlett Johansson looked at Ronan: I heard you have a girlfriend?

Ronan didn't need to deny it: Yes, you know Jessica Felton.

Scarlett Johansson said: I remember, a very beautiful woman. She frowned slightly: Why her? If it was Anne Hathaway, I wouldn't be surprised.

Ronan didn't answer, but said instead: Don't worry, Black Widow is the core female role of the Avengers project, my private affairs will not affect Relativity Entertainment's cooperation with you.

In the past few years, Scarlett Johansson has paid a lot. Although Ronan also gave corresponding returns, he finally said: Scarlett, you are free.

Hmm... Scarlett Johansson pursed her lips and remained silent for a while, then suddenly said, Thank you.

This also means turning over the old chapter.

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