The Best Entertainment Era

Now the media and movie fans...well, the curses are all aimed at the crew members headed by Daniel Malik.

In the office, Robert told Ronan the latest situation: After participating in three media events in a row, they hid in the hotel and dare not go out for the time being.

Ronan was in a good mood. After all, Daniel Melick, the artillery cook, did a good job. He asked, Did they not tell the difference? For example, push us out.

Robert said with a smile: Daniel Malik also talked about you and the embassy film company after the last event the night before yesterday, but the public opinion against them has been irreversible, and they have no media channels to speak out, so they took the initiative to appear in the interview Almost all were targeted attacks by journalists.

Ronan is considered a newcomer in Hollywood, and his influence is not considered great. Compared with his previous life, Harvey Weinstein made a phone call and could suppress the unfavorable reports of him by the first-line media, but the person he faced was Daniel- When a young director like Malik can't even touch the edge of Hollywood, he definitely belongs to the level of a landlord and bully.

Yesterday, Daniel Malik posted a rebuttal blog post, pushing the entire marketing plan on us. Robert continued: But no one believed them, fans left all abuse, and the direction of media public opinion was not good. He can change that with one blog post.

Ronan nodded and said, In this kind of thing, the one who shows up first is always the most unlucky.

On the NBC program, I told the whole of America that everything about The Blair Witch came from me. As a result, the media and fans immediately changed their positions and said that it had nothing to do with me. Few people believed it.

It's not that no one has mentioned the embassy film industry, but with Daniel Malik attracting firepower at the forefront, and the embassy film industry has done a lot of work, the appearances have been low-key, and the negative impact has been very small, or even negligible.

Robert remembered something and said, Daniel Myrick wants to meet with you to discuss compensation.

Huh? Ronan raised his brows, Didn't the $50,000 box office bonus be given to them yesterday?

Robert said truthfully: They are not satisfied.

This did not surprise Ronan. If it were him, he would make a film for tens of thousands of dollars and sell it to the distributor. As a result, the distributor sold 100 million US dollars at the box office in the North American market alone. He would not be willing to only get a little box office. Bonus, want to get a bigger cake.

Where is the human heart easily satisfied.

He vaguely remembered that in his previous life, Artisan Films had a very unhappy fight with two directors at the end.

Yijiang Films bought The Blair Witch, and the director made an agreement with Yijiang. If the film was a big hit, Yijiang would reward them with a good billiard table.

As a result, the film was a hit, and the artisan presented the best ball table on the market, but it couldn't satisfy the appetite of the directors.

Ronan understood it, but it didn't affect the actual action. He said directly: Delay with them, and send them away if we can't delay. We have a contract in hand.

When he bought the copyright, Ronan was on guard against this situation.

Daniel Malik and him are not related, and the relationship between the two parties is purely business cooperation, which is clearly written in the contract, and this is also done according to the rules.

Besides, if you agree to give Daniel Malik a share in the later stage, what about another director, Edgardo Sanziz? What about the three main characters? Will you come and take a bite?

Doing that would cost at least millions of dollars.

Moreover, these people will not have much value in the future.

Tricks like The Blair Witch can only be played once in a short period of time. In the past two years, some people have followed suit and wanted to play this way, and they will definitely rush to the street to vomit blood.

But for pushing people to take the blame, Robert is a little worried: Recently, the media and fans have scolded the crew of The Blair Witch too much, will it affect the future box office trend.

Ronan shook his head slowly: This movie can't be judged by the ordinary Hollywood film industry. If it is an ordinary movie, if there are so many scoldings, it will probably be over.

But for The Blair Witch, controversy and criticism are not bad things.

Ronan did not hide anything about the entrepreneurial veterans. He found out a copy of statistics from an employment survey company, handed it to Robert, and said: This is a sample survey conducted on-site in theaters in 30 cities across the United States. It is close to 100%. Proportion of viewers who have seen The Blair Witch will not watch it a second time. This film can only be fooled once. There is another phenomenon. From the third week onwards, nearly 65% ​​of the viewers are Because I saw the controversy and criticism from the media and people around me, I wanted to see why this film attracted so many criticisms.

Finally, he said: Of course, these people already knew about the disappearance of the Blair Witch and the three college students.

In fact, the reason is very simple. Many people criticize The Blair Witch as a fake. Some people who haven't read it are wondering how the popular event that caused a sensation in the United States was faked?

With viral marketing as the core to promote publicity and marketing, and achieved good results, The Blair Witch has completed its transformation, and it is no longer a Hollywood movie in the usual sense.

Ronan's prediction was more accurate. Although fans and the media were scolding, The Blair Witch still maintained a stable box office trend.

The Discovery and Discovery Channel timely launched a program on cracking witch rumors, which focused on The Blair Witch, which aroused strong reactions and gave the film an assist from the side.

In the fourth weekend of its release, the film grossed another US$9.62 million in North America, and the North American box office totaled US$114.53 million.

The North American box office successfully broke through 100 million!

It is only 1999 now, and the North American box office of 100 million US dollars is a watershed, and the meanings of the two are completely different.

If this film is replaced by another genre with a clear protagonist, it will be enough to promote a big star.

It's a pity that the most famous person this film has created today is director Daniel Malik, who still has a bad reputation.

According to Ronan's calculations, the negative impact is estimated to accompany Daniel Malik for a long time.

In any case, The Blair Witch has achieved great success, and it conforms to the usual law of Hollywood movies - any movie that is popular in North America can easily attract overseas attention.

However, the embassy film industry does not have the ability to distribute overseas at all. Ronan is interested in establishing an overseas distribution channel. However, the embassy film industry is too short to start, and the funds in hand are not sufficient. Overseas distribution can only stay on paper for the time being.

Many companies with overseas distribution capabilities approached Ronan one after another, wanting to win the overseas copyright of The Blair Witch. Ronan has not talked with anyone for the time being. The potential of the North American market has not been exhausted. The future North American box office will be higher. Talk about overseas The more favorable it is when the copyright is issued.

As for Daniel Melick, Ronan did not see him again. When Daniel Melick sold him the film, none of the crew members were members of the union. Naturally, the labor union’s rigid stipulation of the post-production share has nothing to do with them, and Ronan also paid for it. The box office bonus of 50,000 US dollars fulfilled the contract signed by both parties.

Legally, the deal is over.

But Ronan ignored Daniel Melick, but Daniel Melick came to him.

In the office, seeing Mr. Director with a haggard look, Ronan was still quite polite: Director Malik, please sit down.

Hello, Mr. Anderson. Daniel Malik sat opposite Ronan.

Ronan looked at Daniel Malik, guessing that he has been under too much pressure recently, and the other party's mental state is not very good.

Not everyone can calmly face attacks from the media and audience, let alone a novice.

Do you have anything to do with me? Ronan asked directly.

Daniel Malik is not an idiot either. After a period of time, he gradually recalled it, but he endured all kinds of dissatisfaction, and tentatively asked: The North American box office of The Blair Witch exceeded 100 million?

Ronan roughly guessed his purpose, nodded and said, It's almost 120 million US dollars.

You can find this out in any newspaper.

The film is a big hit! Daniel Malick licked his somewhat dry lips, and asked, Does your company reward those who participate in the operation of this film?

Ronan pretended to be puzzled: Huh?

Daniel Malik was still tentative: The group of people in the production team are all asking me if the film's box office has exceeded 100 million. Should they be rewarded as the main creators, should they have bonuses or share, I have no choice but to come and ask.

Ronan nodded and said, I remember that your $50,000 bonus has already been paid.

Daniel Malik squeezed the fingers of his left hand and said, What about $50,000?

Ronan didn't answer, but asked instead: Director Malik, the contract we signed at the beginning, the total income of the film reached 500,000 US dollars, no matter how much I earn in the future, I will pay you 50,000 US dollars as a box office bonus in one lump sum. Although the film's box office The share has not yet been paid, and in order to thank you for your efforts, I specially asked the company to pay the bonus of 50,000 US dollars in advance.

Daniel Malik understood it. The other party had no intention of giving any more money at all, so he raised his voice unconsciously: Mr. Anderson, the 50,000 U.S. dollars does not match what I and my team paid! It will cost 120 million US dollars, and there will be peripheral and overseas copyright revenue behind, I only ask for the share we deserve!

Ronan still had a warm smile on his face: I respect your contribution, but I respect the spirit of the contract even more. Although I am a businessman, I treat people with sincerity, and my promises will be fulfilled. He emphasized: Malik Director, may I not abide by the contract and commitment?

Daniel Malik didn't know what to say for a while, and Ronan Anderson did exactly what was stipulated in the contract.

We have signed a formal contract. Ronan said again: One must keep one's word. I did it. I hope you can do the same.

Daniel Malik finally came to his senses, and said with a bit of annoyance, You treat us like this is seriously unfair!

Ronan smiled: It's not fair to me that you want something beyond the contract.