The Best Entertainment Era

Compared with the previous Human Purge Project, the test screening of Reaper went very smoothly. After the test screening, the embassy film industry hardly spent much money, and won 500 more from major theater companies in North America. In addition to the previously determined 2,000 or so theaters, Death is Coming will open in North America on a large scale with more than 2,500 theaters.

In addition, many theater chain companies have guaranteed that the filming rate will not be lower than 15% on the opening day.

North America is the most mature commercial film market in the world. The major theater companies have long established standards for measuring the quality of films shown. Even if you are not a horror film lover, you will have a deep understanding of the creepy feeling of Reaper.

If The Blair Witch succeeded purely through deceptive promotional marketing, then the horror film Death Comes, apart from marketing, is also of sufficient quality to attract audiences.

After confirming the screening in theaters, Ronan signed a loan agreement, and a large sum of money from Relativity Entertainment was transferred to Embassy Pictures again, preparing to print 3,500 copies at a time.

Kingsman and Reaper will be released one after another, and the post-screening promotion of the two films has reached the most critical stage.

The former has limited capital investment, and outdoor advertisements can only be seen near ethnic minority communities, and almost all media advertisements are placed on newspapers and TV stations that target ethnic minorities as audiences.

The film has an Arab male protagonist as the core, and gathers positive supporting actors such as African, Asian and Latino to defeat white terrorists together.

Although extremely politically correct, the main audience must be ethnic minorities.

In this era, there are not many ethnic minority stars like Will Smith who really have market appeal.

In another ten years or so, Ronan dared to continue to invest in the production of black films, and the risk was much smaller than using white men as leading actors.

The pre-screening promotional budget of Kingsman is only 2 million U.S. dollars, plus distribution expenses, Ronan plans to control the film's promotional distribution costs within 5 million U.S. dollars,

As for Death Comes, the media and theaters had a very good response to the test screenings, and Ronan temporarily increased the total publicity budget to 10 million US dollars.

A large sum of money was spent, and the pre-screening publicity was very strong. On newspapers, magazines, radio stations, TV stations, and outdoor billboards, it was easy to find posters and advertisements for The God of Death and two different trailers. Evening commercials on NBC/ABC and several popular cable stations.

Stores that sell rental discs and videotapes, such as Blockbuster and Wal-Mart, have posted posters in conspicuous positions early on.

The advertising effect is directly proportional to the invested funds. Even the opportunistic publicity method of The Blair Witch caused a sensational effect with tens of millions of dollars.

The test screening is good and the investment is high. If this is not an R-rated film but a PG or PG-13 rating, the Embassy Pictures may win more theaters.

Since the editing was done by Jessica Felton, this film was also influenced by the producer Ronan. The most typical is the increase in blood scale. If measured by Ronan's standards, it is probably the same as Death Coming 3 is about the same level of gore.

This is in consideration of the needs of mainstream audiences of North American horror films.

It is only the end of the 1990s, and horror films without enough blood are not scary enough in the eyes of many traditional horror film viewers.

After the release of 007: Crisis, the response of Kingsman was mediocre. Perhaps most viewers are not used to an Arab face frequently appearing in front of the camera.

In contrast, Death Comes has attracted widespread attention.

The media commentary on the preview screening has been suppressed by the embassy film industry. Now that the time has come, the media that participated in the preview screening have released relevant comments, and the media reputation is generally good.

The outstanding feature of Death is Coming lies in the creativity, the inescapable doom of death, the ubiquitous death crisis, the novel and strange ways of death, the exquisite but close to daily life death layout, and many plot designs are wonderful. The layer-by-layer progression of the story keeps the viewer's curiosity aroused to a high level, and this kind of high-pitched tension runs through the whole film.

Premiere magazine gave this horror film an excellent review.

The highly influential entertainment magazine Variety Show also gave very good reviews on the preview, giving it four out of five stars.

The story of Death is Coming is simple, and the title is enough to explain the whole plot of the movie, but it is so different from traditional horror movies. There are no roaring monsters in this movie, and there is no There are no sudden appearance of grudges and ghosts, but only the fear of death looming after a group of students escaped by accident. This kind of fear stemming from death is not terrible, what is terrible is the process of waiting for death The fear of the unknown has become the most outstanding conception of the movie, and the horror created in this way can be so exciting and hold your breath.

In the office, Ronan put down the newspaper, found another statistical report and read it.

This is a third-party market research company specially hired by the Embassy Films to conduct a survey on the Internet and ordinary movie fans. It can also be regarded as a market barometer, so that the promotion of the film can be adjusted in time according to the actual situation.

According to the data in the report, Death Comes has attracted far less social attention than The Blair Witch.

Random consultations were conducted on the street with young people under the age of 25. Less than 20% of them had heard of Death Comes and nearly 50% of them had heard of The Blair Witch before it was screened.

As for the discussions that the two films can spark on the Internet, they are not at the same level.

Ronan made an estimate based on these data, and it is impossible for the North American box office of Death Comes to be comparable to The Blair Witch.

How much box office did Death Comes get in the previous life? He doesn't have relevant memories, but he can be sure that it was a success, otherwise he wouldn't have filmed so many sequels in succession.

It's not easy to be a god of death. You need to keep harvesting people's lives on the screen in order to generate profits for the film company.

There was a knock on the door, Ronan said please come in, Mary opened the door and walked in, pulled out a chair and sat opposite him.

She put a document in front of Ronan, and said: The 50 million US dollars that Sony Columbia Pictures purchased the overseas copyright of The Blair Witch has arrived. You said before that you would reserve 20% for the preparation of the embassy pictures. For the reserve fund of overseas distribution channels, I signed an agreement with them in the form of middlemen's commission. This is a contract, and you need to sign it.

Ronan flipped through it and signed it.

Mary handed over two more contracts: This is the latest loan agreement for the two projects Kingsman and Reaper, and you need to sign it.

Ronan looked it over, signed and said: The accounts must be done well, and the accounts for these two projects must be sent to Abu Dhabi.

Are we still going to Abu Dhabi? Mary asked.

Ronan said: I won't go for the time being. I will invite relevant personnel to come to Los Angeles. If they don't want to come, let the agent accountant do the settlement.

For some reason, Ronan became more and more uneasy about Abu Dhabi since seeing that Samir last time.

It has been two years since he came to Los Angeles. How much has he paid from the moment of bankruptcy to the current situation? Busy work, studying and recharging without relaxing for a moment, etc., caused him to hardly sleep before twelve o'clock in the evening.

Strictly speaking, it means going to bed a little earlier during the dark nights with Carmen Keshu.

With so much hard work, the career has finally started, but there are people watching behind it, how can you feel at ease?

Ronan used the investment of Abu Dhabi Investment Authority to create a good situation today. Abu Dhabi Investment Authority is not stupid, and Mansour has already had an idea.

But if it happens again, Ronan will go to Abu Dhabi to raise funds.

It was too difficult to solve the financial problem of shooting the first film.

If Ronan is really a good friend of the Arab people, the Abu Dhabi Investment Authority will definitely respond to the needs. With the wealth of the Arabs, it will definitely provide financial satisfaction, but he knows that he is not, and the connection with the friendship of the Arabs There is only one channel - funds!

If the UAE has no money, he will go to Abu Dhabi?

Friendship with Arab brothers can only be measured by money.

Mary also doesn't want to go to Abu Dhabi anymore. Although Abu Dhabi looks prosperous, even after going there a few times, in her inherent impression, Arab countries are still barbaric, ignorant and backward.

Hearing that Ronan said that she, the financial director, would not need to go to Abu Dhabi to settle the future earnings of the two films, Mary also changed the subject and said, Isn't Death Coming going to have its premiere in early December? Can I Do you want to bring some friends to join?

Okay. Ronan replied immediately, They are welcome to join us.

Since there are no star actors, and James Huang has just become famous, Ronan is somewhat worried that the premiere will be quiet.

He even called Robert in advance to find some movie fans to come over.

Mary smiled and said, I can bring four or five people to join us.

Ronan reminded: You call Robert, he is in charge of the premiere.

The premiere was organized by an outside company, and Robert was the head of Embassy Pictures.

Mary gave a hmm and was about to leave when she suddenly remembered that there was still a document in her hand, handed it to Ronan, and said, A while ago you asked me to send out a recruitment notice to recruit a professional shooter. Ten people submitted their resumes. I screened them out. , here are the resumes of three people who meet the requirements.

Ronan took it over and looked it over briefly, and said, Okay, I'll have someone arrange an interview for them.

After Mary left, Ronan called Eva, the receptionist of the embassy film industry, and handed her her resume, asking her to call the applicants and ask them to come for an interview tomorrow.

These three people are all under the age of forty, have published novels in newspapers and magazines before, and one of them is a screenwriter who has been in the bottom of Hollywood, and they are all experienced people.

The front desk quickly made an appointment with these three people, and the interview was scheduled for tomorrow morning.