The Best Entertainment Era

The embassy film company's original storage room was renovated and transformed into an office. Due to the placement of more than 20 workstations and corresponding work computers, it seemed a little crowded.

This is the recently established Internet Propaganda Department.

In our market research, even literary films with a small audience are counted. Ronan entered the office with David Villa, and whispered: Among all movie audiences, one-third of all movie audiences are not More than one-third of teenagers up to twenty years old are young people in their twenties, and audiences over thirty years old account for less than one-third of the audience.”

David Villa continued: The audience of Death Comes is the audience group under the age of 30.

Ronan added: As long as it can win the hearts of some audiences under the age of 30, Death is Coming will be successful. He glanced at the busy employees in front of the computer screen: The Internet has been popularized in North America, and among users Young people make up the majority, and we have no advantage in traditional media, but on the Internet, the gap between us and big companies is smaller.”

Actually, after the success of The Blair Witch. David Villa is confident: Our Internet promotion has been at the forefront of the industry.

Ronan smiled and said, The God of Reaper has already been released. Let our people pretend to be movie enthusiasts and go to various movie websites and popular forums to arouse more people's interest.

As for people over 30 years old, Ronan did not make targeted arrangements. These people are mature in thinking and have formed their own preferences in terms of movie viewing choices. It is not the type of movie they like, and it is difficult to impress them. .

It's not realistic for teenagers to influence their parents, and then the whole family goes to watch horror movies together.

The family went to watch a horror movie together, and it was scary to think about it.

Word-of-mouth marketing for a family-friendly movie is completely different than for a horror movie.

Following David Villa to the back of a young man, Ronan glanced at his computer screen. A post full of letters and accompanied by several online stills of Death Comes has just been posted.

The young man turned around and stood up: Director, chairman...

David Villa introduced to Ronan: Chairman, this is Bill Mertens from the Internet Propaganda Department.

Ronan took a closer look. This person looked very ordinary, and belonged to the most inconspicuous category thrown into the crowd. He was not too old, and he should not be twenty-five years old by visual estimation.

Hello. Ronan shook hands with him.

David Villa introduced: Bill entered the company during the promotion of The Blair Witch. He had an online studio before. And the initial publicity and promotion, it was all done by Bill and his team.

Ronan said with satisfaction: Good job.

Bill Mertens seemed not very good at dealing with people, scratching his head and smiling.

Respond to David in a timely manner when encountering difficulties. Ronan attached great importance to the Internet Propaganda Department, and reminded: Pay attention to legal issues.

Bill Mertens assured: What we do is legal and compliant, free speech on the Internet.

Ronan shook hands with him again: Go ahead, I won't bother you.

In fact, the network propaganda department,

Now it is closer to the Internet troll army in the previous life, like those regular Internet advertisements, they have to be purchased with money, and they will not be entrusted to them.

After Ronan left the office, Bill Mertens asked his subordinates to suspend their work and summarized the current situation of Death Comes on the Internet. After reassigning tasks, he fell into a busy schedule again.

In just one morning, he and his staff changed accounts continuously, and quickly raised the imdb audience score of Death Comes from 72 to 78 points.

In this era, imdb's scoring mechanism is not perfect, and there are too many things that can be manipulated.

The comment column directly displayed on the webpage is even more favorable.

The plot of Death is Coming is very compact, the film's perspective is also very unique, the theme is novel, the characters are full of pictures, and the plot is impeccable. One is that every daily necessities around you may put you to death; the other is that if you escape a disaster, you should be even more desperate, because the next one will be you.

Not only imdb, the major forums are also full of posts from the navy department.

Fans who have watched the film originally spread the news about Reaper everywhere, and the navy department made various promotions on the Internet, which further expanded the spread of fans.

And some movie fans, really worthy of the name of fans, have only watched the midnight show once, and have already analyzed the relatively secret links in the film logically.

A movie blogger named Jerry commented on his blog, saying that there are a lot of suggestive scenes in the plot and scenes of Death Comes.

This film hints at everything that follows in the opening credits.

The image of an airplane wing reflected in the window, which seemed to sway in the rain, foreshadowed the plane accident that followed; the shadow of the hanging doll on the ground, like a hanged man, foreshadowed Todd's death; in the magazine The picture in the magazine shows the guillotine of the French Revolution, foreshadowing Billy's death; the picture in the magazine shows a woman lying in a pool of blood, and a man with a knife in the chest, foreshadowing the death of Mr. Liu Dun; the book Salesman The cover of Death of Death is a pattern with a big sign behind a person, which indicates the cause of Carter's death; Alex's mother tore off the label on the box when packing, which means that the switch of the catastrophe was turned on...

Death Comes seems to have left a very deep impression on this fanatical fan. Not only the title, but he also analyzed various shots of each person before death, and wrote a whole page on hints.

This article was quickly discovered, and then frantically forwarded to major movie forums, which attracted the attention of many movie fans.

Then, Bill Mertens' online trolls also paid attention to this article, which made it the hottest movie post of the weekend.

There are thousands of Jerry's blog replies alone.

I've seen this movie, the plot is scary and interlocking!

We can die at any time without knowing why, when, where or how - the film succeeds in convincing us of that through its strong psychological cues.

Death Comes? I'll watch it after get off work at night.

Is there any one in Boston? Let's go, I like watching horror movies, but I'm a little timid...

The quality of the film is guaranteed, the publicity and marketing are in place, and a little innovation based on traditional popular horror films is added. On the day of its opening, Reaper surpassed all the films currently showing in theaters, with a single of 9.3 million US dollars. The daily box office harvest, grabbed the title of single-day box office champion from Toy Story 2, which was released on the Thanksgiving schedule.

The latter earned 6.5 million US dollars that day and could only rank second.

On Saturday, the cinema company released the latest statistical data. The live audience score of Reaper was B, and it is expected that the North American box office will not be lower than 60 million US dollars.

In addition, after the first day of painting, Reaper scored 75 points from imdb viewers, and 64 points from the media comprehensive score.

For an R-rated horror film, that's pretty solid word of mouth.

But there was one thing that Ronan didn't expect, even beyond the expectations of all the management of Sand Sea Entertainment and Embassy Pictures.

The Rotten Tomatoes website, which collects film critics' reviews as the basis for scoring, also lifted the ban on Rotten Tomatoes after collecting 50 film reviews from all over the United States.

Of these 50 film reviews, 15 are fresh and 35 are bad, the freshness is only 30%, and the overall score of film critics is 47 points.

Ronan was very surprised, the film critics actually didn't want to see Death Comes so much?

Consider that this summer, after the premiere of The Blair Witch, Rotten Tomatoes was as high as 90 percent fresh, while Death Comes was only 30 percent fresh.

The difference is like the quality of the two films.

The difference is the other way around.

Find a hundred people to watch The Blair Witch and Death Comes successively, at least 80 people must think that the quality of the latter is much higher than that of the former, and it is possible that even 99 people hold the same opinion.

However, The Blair Witch, which is bad enough to a certain extent from the perspective of film quality, has been recognized by film critics, while Death Comes, which is obviously much better in quality, has been given low marks by film critics...

If you explain it from the perspective of film art, it doesn't make sense at all.

It can only be said that this is a group that cannot be speculated by common sense.

Perhaps, their tastes are really different.

Ronan will not ignore another reason. Now is the awards season, and it is the moment when film critics criticize Fang Qiu. A horror film with a strong commercial atmosphere like Death Comes appears in this schedule. Invite them to see you.

This did not affect the publicity and promotion work of the embassy film too much.

With the Internet and traditional media industries as the core, the promotion and marketing of Reaper is Coming has always been maintained on an enlarged scale.

As of the premiere day, Embassy Pictures has invested a total of nearly ten million dollars in the promotion and distribution of this film.

The effect is also obvious.

On Saturday, the single-day box office of Death Comes was not affected by Rotten Tomatoes and negative reviews from film critics at all. The box office was even higher than Friday, with a single-day gain of 12.95 million US dollars.

It continued to overwhelm Toy Story 2, which earned $12.7 million that day, and sat at the top of the single-day box office list.

In just two days, the North American box office of Death Comes exceeded 20 million US dollars!

By Sunday, the popularity of Death is Coming has not diminished, and the screening rate has risen to the first place among all the films screened in the same period.

For the North American film market in December, this is very rare, that is, when Scream was released a few years ago, a similar situation occurred.