The Best Entertainment Era

When he came to Cannes, the film festival had already opened, and what Ronan saw was a noisy seaside town. Movie fans and filmmakers from all over the world gathered in Cannes, the film capital.

Ronan first went to the film festival organizing committee to apply for a film festival pass. With the pass, many things will be handled much more conveniently

The embassy film industry has already registered at the film festival. After paying 2,000 euros, Ronan got a pink pass representing the industry.

This kind of certificate for industry insiders is not something you can get just by applying. The organizing committee has a special evaluation, and the certificate is not free. The high certificate fee is also one of the sources of income for the film festival. The registration fee for a general pass is 399 euros, while the certificate for the producer exchange meeting and producer workshop requires a basic registration fee of 1000 euros, and the fee will increase with each level up.

There are yellow and blue passports under the pink, and a white ID card on it. It is a passport that can only be obtained by old customers who have participated in the Cannes Film Festival for many years. Newcomers like Ronan need to pay a huge price to get it.

The Cannes Film Festival is one of the film festivals with the strongest artistic atmosphere in the world, but it is still an art game piled up with money.

The importance of money to a successful film festival is self-evident. According to Ronan’s understanding, although the French National Film and Television Center, the Provence-Côte d’Azur regional government and the Cannes city government will cover part of the film festival’s expenses, and private and There are also a lot of corporate sponsorships, but to maintain the film festival every year, it also needs to have hematopoietic function.

This kind of passport reflecting the status is one of the hematopoietic links.

Don't underestimate the color of these badges, they can make the holder enjoy a completely different treatment during the film festival.

For example, the participating films of the Cannes Film Festival usually have a priority screening the day before the premiere of the red carpet, so that those who hold pink and above certificates can have a sneak peek.

For other normal screenings, those holding yellow or blue IDs must line up outside early in the morning or even early in the morning; Usually this line is relatively short; when the screening time is about to start, people with white IDs will enter the venue directly without queuing up, and then release people with pink IDs and blue IDs in turn, and finally yellow ID holders By.

Therefore, for those who hold blue and yellow certificates, it is very likely that they will not be able to enter the venue for a long time, and they will end up in vain.

Ronan spent a day in Cannes, and he didn't feel much artistic atmosphere, but felt that the commercial atmosphere was strong.

Cannes has a permanent population of only 70,000 people.

During the film festival, it will attract at least 60,000 film industry professionals and 200,000 tourists. Local hotels will be fully booked half a year ago, and the catering industry and tourism products will also benefit a lot from it.

Within 11 days of holding the film festival, the Cannes International Film Festival can create a direct economic value of hundreds of millions of euros, and an indirect economic value of up to 1 billion euros; it will also create 3,000 job opportunities, and the return far exceeds the cost. In just one day, some merchants can earn enough money for a year.

Walking on the streets of Cannes, Ronan can see tourists from all over the world everywhere, and he can hear strange languages ​​that he doesn’t understand at all, and there are voices talking about movies everywhere. When he hears that there is an excellent movie released, it will be like a wave swarm.

No matter how much money the organizing committee makes, no matter the commercial elements hidden behind the film festival, Cannes now only belongs to the film.

Of course, Ronan will not forget his own job. In just two days, he watched seven screening films one after another.

These are basically European films. Compared with films from other countries and regions, European films have a slightly larger audience in North America, a very closed and exclusive film market.

But Ronan's biggest feeling after watching it is not how much commercial value the movie has, but just like Indian movies dance when there is a disagreement, and European movies get naked when there is a disagreement.

Some scales are larger than the NC-17 in North America, and there are even close-ups of some indescribable organs of Chiguoguo in the shot.

European film art has always been entangled with the little things between men and women.

It is no wonder that many people say that the overall structure of European films is small.

Ronan generally has the impression that Love 3D in his previous life, with its amazing large-scale erotic content and 3D screening system, successfully refreshed the public's three views on the Cannes Film Festival; There were too many people in the venue and the screening was postponed for 30 minutes. It can be said that it was hard to get a ticket. The queue to enter the venue was even more crowded than the New York subway during rush hour.

Since entering the 21st century, the scale of participating films at the Cannes Film Festival has also increased year by year.

Homosexuality, bisexuality, incest, ... these are not things. In some little porn films specially provided by the Cannes Film Festival, the scenes of women giving birth are directly broadcast live without censorship.

The stronger the taste of a film, the more attention it can attract at the Cannes Film Festival, arousing debate among the media, audience and international filmmakers, and the commercial benefits that a film can bring mostly outweigh the damage.

Ronan also attended the Cannes premieres of Sunglasses King's In the Mood for Love and Lars von Trier's Dancer in the Dark.

Then I have a deeper understanding of the commercialization of this art film festival.

In Cannes, not only passes can be bought with money, but also people who walk the red carpet and watch the red carpet can also spend money to buy.

Problems that can be solved by money are not a problem in Cannes. For example, the viewing seats on both sides of the red carpet that are easily photographed by the media and TV cameras usually cost 20,000 euros for the first-class seats, 15,000 euros for the second-class seats, and 5,000 euros for the second-class seats. EUR.

The price required to walk the red carpet is even higher, basically more than 100,000 euros. If it is the spokesperson of the official sponsor of Cannes, generally 10,000 euros can be done.

There are also other public events in Cannes, such as events sponsored by certain brands, where you only need to buy a certain amount of business from the brand to get the chance to walk on the red carpet.

Others like Chopin Night, Closing Ceremony, or the premiere of popular movies, as long as you are willing to spend money, you can get the corresponding red carpet invitation in Cannes.

These are not underground deals, but almost public hawking by film festivals.

Not only Cannes, Venice Film Festival and Berlin Film Festival are similar.

The reason is simple. Art alone cannot support such a huge film festival. The Cannes Film Festival needs more than 20 million euros in funding. If the organizers do not want to raise money, the film festival will be over.

For ordinary people, it is obviously not worth spending such a high price to walk around the red carpet of the Cannes Film Festival, but for stars, it is a rare opportunity.

These money-making methods launched by the film festival are mainly aimed at celebrities who want to hit the red carpet.

At international film festivals like this, there are not only film sales agents, but also the special existence of red carpet promoters.

The red carpet promoters not only seek opportunities for stars to walk on the red carpet of film festivals, but also package stars and pay high prices to participate in red carpet shows.

Even in Cannes, some companies or institutions have launched similar services one after another, and even ordinary people can spend money to buy the opportunity to walk on the red carpet.

After watching Dancer in the Dark, Ronan participated in the crew's appreciation reception. The main purpose of this reception was to recommend this film to marketers from all over the world.

I heard that Mr. Anderson has a distribution company that has released The Blair Witch in North America?

Lars-von Trier, who looked a bit vicious, had received Ronan's business card before, and after the entertainment, he came here specially. Unlike ordinary producers who talked about business, he was very direct: Mr. Anderson is interested in Will my film be released in North America?

Ronan was very polite: This is a masterpiece, shocking. The other party was straightforward, and he didn't go around in circles, and asked: I don't know your North American licensing fee...

This director who dares to call himself a celebrity has a small audience in North America for his works. As long as the price is right, it is not impossible to win the North American copyright.

Lars von Trier, always confident, said, Only five million dollars!

Ronan frowned slightly and said, If you are willing to sell the North American copyright of this film for one million dollars, I am willing to cooperate with you.

Too low. Lars von Trier lost interest in talking: It doesn't match the value of my film.

Ronan didn't force it either. Based on the calculations in his mind, if he got the North American copyright for $1 million, he could make a little bit of money by making the copy plus appropriate promotional expenses, as well as the necessary expenses for various links.

If it is five million US dollars, plus expenses such as publicity and distribution fees, it is estimated that it will lose money.

Just after Lars von Trier left, an acquaintance suddenly approached him.

Hi, Ronan. Sony Entertainment's film viewing expert Chris greeted him: I didn't expect to meet you in Cannes.

Ronan smiled and said, I'll come and have a look, I'll learn a lot.

Of course Chris didn't believe this, and asked, Did you like this movie?

Ronan didn't answer, but asked instead: You don't fall in love with Dancer in the Dark, do you?

Yeah, this film is very suitable for the appetite of some art film lovers in North America. Chris seemed to have another purpose: I am going to win this film.

He looked at Ronan with a little vigilance: You won't compete with me, will you?

Ronan smiled: We are old friends, and you have helped me so much again. Since you are interested, I will quit.

He acted very much as a friend.

Chris half-jokingly said: If you and I are both interested in the next film, I will withdraw next time.

It's a deal? How could Ronan let go of this opportunity that came to him.

Chris was bold and generous: Do what you say.