The Best Entertainment Era

Sir, please pay attention.

Walking on the streets of Burbank, a person wearing a volunteer uniform handed Ronan a missing person notice: Five college students are missing. If you have relevant clues, please call the above number, and we will reward you with a lot of money. .”

Ronan took the missing person notice, walked into the supermarket, and browsed it roughly.

The missing persons notice was very similar to the one that was issued during the promotion of The Blair Witch last year. Five college students had the idea of ​​the Blair Witch again, and then disappeared into the Montenegro jungle.

When we came to the audio-visual products section of the supermarket, missing person notices with portraits of people were posted in the most conspicuous positions, but these missing person notices were different from the ones used by the embassy film industry last year, and people could tell they were movie posters at a glance.

DreamWorks is not stupid either, this sequel is called The Blair Witch 2: Book of Shadows, but anyone who knows The Blair Witch will not regard it as a real videotape.

Because he sold the copyright of the sequel to DreamWorks at a high price of 12 million U.S. dollars, Ronan looked at each poster specifically, and the time spent in the audiovisual product area was inevitably a bit long.

This is a supermarket where people come and go, and Ronan is not the only one who pays attention to the poster.

Is there going to be a sequel to The Blair Witch? someone was commenting.

The companion snorted and said, Super bad movie, the last time was enough, are you going to be fooled a second time?

The man quickly shook his head: A movie with such poor quality, is it crazy to watch the sequel?

The two left the audiovisual product section while cursing how bad The Blair Witch was.

Ronan purposely came to the hanging TV screen, waited for a while, and the trailer of The Blair Witch 2 appeared, and the commercial for tens of seconds felt exactly the same as The Blair Witch.

Hand-held shooting from the first perspective, frequent camera shakes, messy pictures...

It can only be said that DreamWorks is worthy of being a Hollywood film company, and the sequel completely follows the successful model of the first film.

Most of the successful sequel movies in Hollywood do this, and this is the most reliable way to shoot sequels.

But The Blair Witch is not a typical Hollywood movie after all.

Ronan bought some daily necessities and food,

I got out of the supermarket and was about to go home. As soon as I came to the main entrance of the supermarket, I saw that the volunteer who had issued the missing person notice was blocked by people. The four or five people who blocked him were all calling the so-called volunteer a liar.

The volunteer looked innocent and a little confused: he also accepted employment last year. When he issued the missing person notice, he only felt that there were enthusiastic people everywhere, and many people would offer to help. Why did he become a liar this year?

This reversal is too fast, right?

After taking a few glances, Ronan got into the car and quickly returned to his apartment in North Hollywood.

He fried a piece of steak by himself, and had a simple dinner. He came to the study to check the laws of the United States on foundations and other regulations. There was also a thick stack of materials on the desk, which were all relevant cases and analysis. .

At present, film investment funds have appeared in Hollywood, but they have not yet become popular.

The computer was also turned on, and Ronan could search for relevant information on the Internet at any time.

Although the Nasdaq index has plummeted and Internet stocks have suffered heavy losses, it cannot change the fact that the penetration rate and practicality of the Internet are getting higher and higher.

Of course, there are true and false things on the Internet, no matter where they come from.

After reading the relevant information, Ronan opened his mailbox and checked the newly arrived emails. One of them was from Random House. The Twilight Saga: Twilight has passed the review and is ready to communicate with the author for revision. The earliest is September access to the book market.

Ronan forwarded the email to Lindsay Bill through the company's internal office software.

Propaganda should also be carried out, and the publishing and distribution are still dominated by professional companies such as Random House.

In this day and age, business is very dependent on publicity and promotion, such as the Harry Potter series, which was published long ago, but before Warner Bros. bought the rights, the sales were very mediocre, and Joanna Rowling even still had to live on relief money .

But starting two or three years before filming, Warner Bros. invested huge resources in promoting the series, and the situation changed immediately.

Ronan looked at the latest draft of The Hunger Games sent by Lindsay Beal. He didn't have any good suggestions in this regard. He just reminded Lindsay Beal to appropriately add elements that young readers like in her follow-up writing.

After finishing his work, Ronan logged on to several movie forums to check. As expected, just like during the promotion of The Blair Witch, the forums were filled with stories about five college students and the Blair Witch.

The various campaigning methods of the sequel, except for not emphasizing that this is a real event, are almost the same as the first one.

The urine of the Hollywood film company's business model operation is vividly expressed.

It's a pity that the most conspicuous thing on the website is not these troll posts for publicity, but the various voices calling the Blair Witch crew as liars.

It's pretty obvious that The Blair Witch's reputation has long been tainted.

Even, many people still remember the director Daniel Malik, the abuse has turned from the film to personal attacks.

Ronan did a special research and found that the public production cost of The Blair Witch 2 was 18 million US dollars. According to Hollywood's production rules, DreamWorks must have included the 12 million US dollars for the purchase of the sequel copyright.

This is actually a production expense as well.

Looking at the scale of the publicity, Ronan is now a professional, roughly speaking, with such a publicity, it is estimated that even if DreamWorks' expenditure is less than 10 million US dollars, the difference will not be too much.

I don't know the distribution scale. It is estimated that 2,000 theaters will not be a big problem.

At this time, there was a message from MSN, and the person who sent the message was Jessica Felton.

The Blair Witch 2 is coming out this weekend, are you going to see it?

Ronan didn't answer, but asked instead, Are you going?

The message over there was very fast: I'm going to take a look. I heard that DreamWorks has hired a master to edit the sequel.

Ronan thought for a while, and sent a message: I'll go and have a look too, shall we go together? I'll pick you up at your apartment after get off work on Friday night?

No need. Jessica Felton's sending speed was still very fast: Let's see each other in the theater at the Santa Monica Commercial Plaza.

Ronan had no objection: Okay.

He guessed that Jessica Felton's house must be very messy, and he didn't bother to clean it up, so he simply refused to let anyone go.

After resting for a while, Ronan found out a specially collected case and studied it seriously again.

Friday came soon. After getting off work in the afternoon, Ronan rushed to the Santa Monica Commercial Plaza and met Jessica Felton in the appointed theater.

Not seen in a while, Jessica Felton seems to have lost some weight.

I took another job in March. Jessica Felton still had dark circles on her face: I have been busy for more than three months, and I just finished it a few days ago.

Ronan suggested: Give yourself a vacation.

Jessica Felton said: I'm on vacation, I've been eating and sleeping for the past few days, and I've eaten and slept. She rubbed her breasts, and it seemed that her underwear was not very comfortable, and said: I will adjust it soon, I will be joining your crew at the end of the month.

Ronan came to line up at the entrance and said, The filming of The Purge 2 is almost finished. The editing of this film is relatively simple and will not be so tiring.

It's still easy to work with you. Jessica Felton felt deeply: Those inexplicable producers have too many things to do, and they don't give me room to play. I am simply a scissor in their hands.

The editor is originally the scissors in the hands of the producer. Ronan is very aware of this, but he didn't say so: So, Jesse, if you want to have a certain degree of freedom in editing, you must have corresponding rights and responsibilities. Post-production The position of filmmaker is very suitable for your next development.

Jessica Felton smiled: I will seize the opportunity you give me.

The two entered the theater together. Ronan habitually chose the last row, which was good for observing the situation of the entire theater. They came in late, but there were not many people in the theater.

Even when the film starts to show, in a theater that can accommodate more than a hundred spectators, there are only seven or eight people to chat with.

Ronan had observed carefully before, and besides him and Jessica Felton, there was also a well-known film critic in the remaining audience.

Based on the tacit understanding between the Film Critics Association and the film company, most professional film critics can watch movies for free as long as they show their relevant certificates, and the film company will bear the specific costs.

In other words, in the vast majority of cases, film critics will not contribute to the box office.

The real audience is only four or five people.

Ronan also learned about it before. The premiere scale of this film is as high as more than 3,300 theaters, which means that DreamWorks will prepare at least 3,500 copies.

This is entirely the scale of distribution that only A-level major productions will have.

If the average attendance rate in the United States is the same, the film will not only hit the market, but also suffer a lot of losses.

The editing is good. Jessica Felton suddenly whispered: Unfortunately, the camera was as bad as the first one, and the director's ability has not improved at all.

Ronan lowered his voice: I guess it's not the director's business, it should be that DreamWorks deliberately pursued the effect of the first film.

Follow the pattern of success.

Jessica Felton nodded slightly, Ronan stopped talking and focused on the movie.

Strictly speaking, the story of this one is much stronger than the first one. It has the taste of a youth horror movie. The true and false plots should be polished a bit more, but that’s still the problem. In order to pursue the first film mode, the lens is too rough.

Ronan couldn't help but think of the post he saw on the website a few nights ago about the abuse of The Blair Witch 2.

The first part gave the audience a bad but still fresh snack, and the second part told everyone that it was actually made of shit...

The success of this kind of film does not depend on the production cost at all, but depends on the announcement.

If you want to succeed, you can only take the road of large-scale publicity.

Watching movies with very low cost, sometimes the risk is not small at all.