The Best Entertainment Era

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In the small home theater, Yu Jiaolong jumped off the cliff on the screen, and the figure sitting in the dark silently revealed a somewhat thoughtful look, and then nodded slightly.

This jump is the finishing touch.

Leap of freedom? or something else...

The picture on the screen goes out and the lights in the home theater come on.

A person from the back row came over, sat next to the silent one, and asked, Roger, can you write?

Okay. Roger Albert seemed to have a problem with his mouth, and he didn't speak very fluently: Jett, is this Ang Lee's new film?

Yes, Cannes premiere, North American distribution by Embassy Pictures, Jeter said.

Roger Ebert frowned: Embassy Pictures? Don't they only release small-budget films overseas? Can't this film be made without 10 million dollars?

Jeter replied: Embassy Pictures was acquired by Ronan Anderson, and its scale has expanded a lot. Not only can it release films in North America, but it has also established overseas distribution channels. Seeing that Roger Ebert was a little puzzled, he explained Dao: It's Ronan Anderson of Sandsea Entertainment, the producer of the Purge series and Reaper. He also bought the Crouching Tiger, Hidden Dragon.

It's him. Roger Albert's mouth was uncomfortable, and his voice trembled abnormally: This young man has a good eye. Crouching Tiger, Hidden Dragon is a masterpiece.

Jeter added: There are rumors that the promotion and marketing of The Blair Witch is also done by him.

Roger Ebert shook his head: These are trivial tricks, and being able to make good movies is the real ability.

Jeter disagrees but isn't stupid enough to say that Roger Ebert is falling behind the times,

Of course, it's just behind, and no one can deny Roger Ebert's powerful influence.

What an achievement to win a Pulitzer Prize as a film critic?

Jeter turned back to the topic: Roger, when will you write a column on Crouching Tiger, Hidden Dragon? He emphasized: The person who asked for the manuscript said that they can accept whether it is praise or criticism.

Roger Albert stood up: Go to the living room and wait. I'll go back to the study now. I'll bring it to you today, and I'll see it in the newspaper tomorrow.

Let Embassy Pictures approach Roger Ebert through an intermediary,

It was Ronan who asked someone to do it. It is really difficult to influence the top film critics, and money can't play a big role.

These people cherish their reputation very much.

Ronan also didn't expect well-known film critics to praise Crouching Tiger, Hidden Dragon without any limit, and paid some price to ask Roger Ebert for a draft, mainly because he remembered one thing, Roger Ebert in his previous life Bert is a standard Ang Lee.

And Roger Ebert also wrote an article that praised Crouching Tiger, Hidden Dragon.

Perhaps this is the masterpiece of the former distribution company.

Therefore, the price Ronan should pay is not less at all, and does not require and influence the content of Roger Ebert's comments.

There is a tacit understanding between the film industry and the film critic industry. The day after Ronan learned that Roger Ebert was due to come down, he saw Roger Ebert's column commenting on Crouching Tiger, Hidden Dragon in the newspaper.

The best martial arts movies are not about fighting, but about personal self-transcendence. A true knight breaks free from the limitations of space, the limitations of the body, and the fear of the heart. Fights in Western movies are often based on the premise that the two sides hate each other. In martial arts movies, it’s more about showing people’s control over power.”

Ang Lee's Crouching Tiger, Hidden Dragon is the best martial arts movie I have ever seen, and it touched even the most savage audience. In the opening scene of the film, there is a chase sequence where the characters jump over the wall, miraculously changing from one to the other. The room jumps from room to room, and the critics applaud because you don't see that much in other films. I think it has something to do with the movement of the body stretching out in the frame. It's so light, flexible, and effortless.

The fighting part in a martial arts movie is like the singing and dancing part in a song and dance movie: after a certain dialogue, there will be a corresponding dance. The action director of this film is Yuan Heping, and his masterpiece is The Matrix. Form over utility. It’s not who wins, it’s who looks more skilled.”

But what makes Crouching Tiger, Hidden Dragon special is the depth and poetry of the story, which is not only gorgeous action scenes, but also full of emotion, extreme romance and spiritual nature.

I know there are some people who have a distaste for martial arts movies, just as some people have a distaste for Westerns. Jack Warner once told his producers, 'Don't let me see those movies written in feathers again.' But like all Like most ambitious films, Crouching Tiger, Hidden Dragon transcends the constraints of genre to come into its own. It's brilliant, unabashedly escapist, and deeply moving at the same time.

Roger Ebert gave it four and a half out of five stars and gave it a thumbs up.

Roger Ebert is enough to influence many people during awards season!

After the first day of the preview, Rotten Tomatoes collected 42 related film reviews, with a favorable rate of 98%, and an average score of 8.8!

Dressed in a martial arts garb, this film about Western thought has been unanimously affirmed by North American mainstream media.

Among them, Ronan's targeted publicity played a huge role.

Ann Lee's brilliance is that he does not narrate from the perspective of an Easterner, but from the standpoint of Western culture and narrates from the perspective of Westerners examining Eastern culture.

Similar promotion of soft articles began to appear in North American media as early as when Crouching Tiger, Hidden Dragon participated in the Toronto Film Festival.

As for the effect, it is simply not too good.

The film has gained excellent media reputation and film critics' reputation, and Oscar public relations are also rapidly developing.

The most basic public relations work is to try to let more Oscar judges see this film with their own eyes.

It is very common for the Oscar judges to vote randomly without seeing the participating films. According to incomplete statistics, the proportion may be close to 50% or even more.

There are so many films nominated for Oscars every year, and no one can expect the judges to have seen all of them.

The core judges of the Oscars are undoubtedly the old men of the academy. Most of them have retired to the second line, and they have plenty of time.

But more judges belong to actors, directors, screenwriters, producers, photographers and various behind-the-scenes professionals who are working on the front line of Hollywood.

This group of people is already busy with work, even when they are not busy, they still have sex, drink, and do drugs. How can they have so much time to watch movies.

Although the academy expressly stipulates that members are only eligible to vote if they have watched the relevant videos.

But this kind of regulation, even the most core old men, rarely abide by it.

It is normal to vote with your eyes closed, or choose a familiar film to vote.

If these people can watch Crouching Tiger, Hidden Dragon and have a sense of familiarity, it is very likely to win their votes.

In the nomination ballot, the best foreign language film is similar to the best film. Not all judges are eligible to vote, but members of the producers' union and directors' union colleges are responsible for voting.

The PR firm hired by Ronan started a phone bombing in order to get the judges to vote.

Hi, Mr. Bryant. I'm your old friend, Helena...

Sitting in her office, Helena Ayala is making her eleventh phone call today. Although her voice is a little hoarse, her smile is still bright, and her tone is full of natural affinity: We will mail you Have you received the DVD of Crouching Tiger, Hidden Dragon? Yes. When do you plan to watch it? This movie is really good, can you watch it as soon as possible?

Even across the phone, Helena still had a smile on her face: What? You don't have a DVD player? I'm sorry, I'm very sorry. It's our job that didn't do a good job. You're at home now, right? I'll send someone to deliver the DVD player right away. No, no... This is the equipment we provide for you to watch Crouching Tiger, Hidden Dragon, there is no charge, and it's not too late to return it to us when you don't use it.

After hanging up the phone, Helena copied down the corresponding address and handed it to a staff member next to her: Kirk, immediately go to the warehouse to pick up a DVD player and deliver it to this address.

Okay. The staff hurried out.

Helena picked up the phone again, dialed another member of the Producers Union, waited for the call to connect, and after a brief exchange of greetings, said: What do you think of the films directed by Ang Lee? Advocating the recognition of those who have made outstanding achievements in films and those who promote the spread of cultural values, Crouching Tiger, Hidden Dragon can enable Western culture to seize the beachhead in the East, Director Ang Lee has made a lot of contributions in these areas...

Satisfied, Helena hung up the phone, looked at the phone book, and dialed another number...

The two words of public relations are very simple to say, but quite cumbersome to do, and must be mastered well, otherwise the effect may be counterproductive.

A beautifully produced video disc was sent out from the embassy film industry and entered the homes of countless judges.

At the critical moment, Ronan also stood up and cheered for Ang Lee and Crouching Tiger, Hidden Dragon.

As a person who purchased the North American copyright, at a weekend pull conference held by Embassy Pictures for Crouching Tiger, Hidden Dragon, Vanity Fair, which is very influential in the industry, briefly interviewed Ronan.

Ronan has been hiding behind the scenes and rarely puts his feet in front of the scene, but at this time he will not let go of every opportunity to expand publicity.

The outstanding thing about Crouching Tiger, Hidden Dragon is that it adds a lot of human touch and artistic flavor when it presents the plot of the power struggle in the Jianghu that may seem cold. It is precisely this fusion of different movie genres. The essence of the strategy successfully touched the hearts of various audience groups. It is not only a martial arts movie, an action movie, but also an art movie and a romance movie.”

Director Ang Lee also hopes that everyone who has watched this movie will reflect on the relationship between time and space, the human body and consciousness...

Amidst the busy schedule, Crouching Tiger, Hidden Dragon passed its first screening weekend in North America.