The Best Entertainment Era

The situation of Disney is not very good. Now the company with the best performance in Hollywood is Warner Bros., and the situation of Disney will be even worse in the next few years. Here comes the change.

It's not that Michael Eisner is incapable, but that after nearly two decades in office, Michael Eisner's tough style has intensified the internal fighting among Disney's top management.

In any company, the endless internal friction is the scariest thing.

Robert Iger's coming to power changed this situation and opened the era of Di Baobao.

By the way, Pearl Harbor seems to be a collaboration between Disney and Jerry Bruckheimer. This film should not meet expectations, right?

Thinking of this, Ronan felt a little headache. The negotiation for the heroine of Underworld has not been going smoothly. Charlize Theron accepted Sony Columbia's Into a Dead End and turned down the invitation from Sandsea Entertainment.

Angelina Jolie is not easy to fool, her pay has been high.

The $7 million salary of Underworld is also in line with Angelina Jolie's worth. The problem is that Ronan wants to make a series, and the first film's salary is so high. When it's time to shoot the sequel, Angelina Jolie Don't you want to go to heaven?

This series must control the cost, because the dark gothic style is a typical niche series, and even the famous ghost talent Tim Burton can't change this.

As for Kate Beckinsale, she is still clinging to her status as a big-budget heroine.

Ronan decided to wait, as the series was just getting underway and filming was still a long time away.

Crouching Tiger, Hidden Dragon expanded to nearly 2,500 theaters for the rest of January, but the box office began to fall over weekends, taking in $10.46 million in the second weekend of the expansion and $8.68 million in the third weekend. Dollar.

The North American box office of this film broke through the $100 million mark in one fell swoop!

Crouching Tiger, Hidden Dragon is also the first Chinese-language film ever to have a box office of over 100 million in North America.

This also makes Crouching Tiger, Hidden Dragon the first foreign-language film in the history of American cinema to surpass $100 million at the box office. The previous record was held by Robert Bernini's Life Is Beautiful, with a final box office of $57.6 million.

The weakness of foreign films in the North American market can be seen.

At the same time, Crouching Tiger, Hidden Dragon was released one after another in Latin America, Australia and Europe. As for the box office, you can guess from the happy faces of Ang Lee and Xu Ligong every day.

A film with an excellent box office in North America is too easy to trigger a chain effect in other markets.

This is, after all, the largest film market in the world.

At the same time, the British Academy of Film Awards, commonly known as the British Oscars, announced the nomination list, and Crouching Tiger, Hidden Dragon won eight nominations.

As we all know, many members of the British Film Academy are also members of the American Academy of Motion Picture Arts and Sciences, and the British Academy of Film Awards are also extremely valuable.

But it is not without bad news. The Producers Union and the Directors Union have successively announced the list of winners.

Since the Producers Union did not set up an award for the best foreign language film, Crouching Tiger, Hidden Dragon could only compete for the best film, and foreign language films were not competitive enough after all.

The winner was Gladiator.

Steven Soderbergh won the best director award from the Directors Guild.

These two Oscar awards have overlapped more than 90% with the Producers Union and the Directors Union over the years. Those who can win the Union Award are basically guaranteed to win the Oscar statuette.

After all, most of the Oscar judges are members of major trade unions.

Correspondingly, all the energy of the embassy film industry was put on the public relations of the best foreign language film, and even Li An and Xu Ligong dispelled the unrealistic illusions hidden in their hearts.

Best Foreign Language Film is the one with the least competition and the best chance of winning.

The box office in North America was US$110.6 million. If it were the previous Oscars, Ronan had to carefully consider the side effects of the box office. Sometimes high box office can become a burden at the Oscars, because high box office means popular movies and cannot show unique art. grade.

But this year, Ronan thinks that high box office is a good thing, even if it can't help, it won't hinder the film's award.

Gladiator, released early last year, had a box office of $187.7 million in North America; Never Compromise, starring Julia Roberts, had a box office of $125.59 million in North America; Network, currently the box office in North America has exceeded 100 million.

These three films are the big winners of this year's Oscars in Ronan's memory.

Therefore, the box office should be able to help.

To some extent, Oscar's review standards are similar to a certain pair of oriental scissors. Except for the major premise of political correctness, other standards are erratic.

Ronan also did another thing, asking the people in the Eastern Office to contact the media there to properly publicize Crouching Tiger, Hidden Dragon, focusing on Relativity Entertainment and Embassy Pictures.

You don’t need to spend a lot of money, just get acquainted first, and after the film market expands later, movie fans over there discuss the Oscars. When someone asks how Chinese-language films won the Oscars, the first thing to think about is Embassy Pictures and Relativity Entertainment.

The brand effect of the movie is very effective, and the later Marvel Dafa and Di Baobao brands are quite successful.

Of course, the movie is really bad, and the publicity is not good enough, and no brand can save it.

However, the quality of the film is basically guaranteed, and the brand effect will further drive market revenue.

It's a good thing even if it's controversial.

Ronan still remembers that in his previous life, Marvel's casting of Captain Marvel caused a lot of noise on the Internet on the other side of the Pacific Ocean. The name of square-faced menstruating aunt resounded in the comment area of ​​every related news, but there was never a shortage of people standing Come out and defend Disney vs Marvel casting.

I'm afraid the officials are also happy to see this situation, and it is also some form of hotness before it is shown.

Later, Ronan has a series of plans, even including hiring local critics to post some news promoting relativity entertainment.

Given the sensitive relationship between the two sides of the ocean, of course he will be very careful.

In early February, the 73rd Oscar Nomination Luncheon was held at the Regency Hotel in Beverly Hills. Ronan did not attend because the overall situation was already set.

The nominee luncheon was still going on, and news reached Ronan.

Crouching Tiger, Hidden Dragon became one of the big winners at the luncheon, winning Best Foreign Language Film, Best Art Direction, Best Original Score, Best Cinematography, Best Film, Best Original Song, Best Editing, Best Best Costume Design, Best Director, Best Adapted Screenplay and Best Sound Editing, for a total of eleven Oscar nominations.

Ronan and Embassy Pictures' Oscar plans are a big win.

With the announcement of the Oscar nomination list, all the public relations work of the embassy film industry was carried out in secret, and those that were easy to be noticed by others stopped immediately.

The Academy of Film has a clear rule that after the Oscar nominations are announced, no public relations with the judges are allowed.

Ronan's strategy is very clear. It is enough to guarantee the best foreign language film, and it doesn't matter if he can win other awards.

Those technical awards do not have a great driving effect on the film.

With eleven Oscar nominations, Crouching Tiger, Hidden Dragon once again became the focus of media and public attention.

Even the New York Times published a review article in a prominent position: Crouching Tiger, Hidden Dragon is an oriental film that created history, and it has included oriental names in the list of Oscar nominations for eleven times. The infatuated beauty and dazzling fighting made Americans see the charm of oriental martial arts!

Even Time magazine contacted Ang Lee, and after the film won the best foreign language film, let Ang Lee be on the cover of Time weekly magazine.

Naturally, Crouching Tiger, Hidden Dragon, with its 11 Oscar nominations, had another hit at the box office, returning to over $10 million for the weekend and nearly $8 million for the following weekend.

The North American box office of Crouching Tiger, Hidden Dragon is slowly approaching 140 million US dollars, and it seems that before the Oscars at the end of next month, the North American box office will reach 150 million US dollars.

The embassy film industry cheered happily, and the box office of the film released by the company was a big hit, which meant a large bonus.

And everyone has a feeling of convincing towards Ronan.

Buying a foreign language film at the Cannes Film Festival can sell hundreds of millions of dollars in box office in North America. If you choose a film seriously, is it worth it?

Ronan received a newspaper from the Eastern Office of the Embassy Film Industry.

Working in Los Angeles has the advantage of meeting friends from all over the world and exchanging cultures with each other. Finally, the Oriental martial arts film Crouching Tiger, Hidden Dragon was awarded by Embassy Pictures, a subsidiary of Relativity Entertainment Group. Eleven Oscar nominations, and an American theatrical release, I couldn't pass it up.

This news release is still written in the first person, in Ronan's eyes, it has a sense of the times.

It's better to experience it in person than to talk about it on paper. Otherwise, wouldn't it be embarrassing to have a foreigner ask about it another day? So I got up early on weekends to catch the first movie. Because according to my friends in Los Angeles: I went to line up to buy tickets at noon, and the queue was long. Get tickets for the evening.

Sure enough, the early bird catches the worm, and I bought the ticket without any effort. But I muttered to myself: My friend is really bragging, obviously there are not many people, and I got up early on weekends.

However, the audience came in one after another. Before the screening, the movie theater was already full of guests. When the movie started, the words Crouching Tiger, Hidden Dragon were displayed on the big screen, and they were all pronounced in Mandarin. I felt an inexplicable touch in my heart.

When the camera showed the light work of flying over the walls and jumping over the water, I suddenly heard the exclamation of the foreigner next to me. I took a sneak peek at him, and I was probably dumbfounded! Then the beautiful swordsmanship, the unique bamboo forest chase, and the neat editing all made me feel amazing. It is amazing. Director Ang Lee combined martial arts art and chivalrous tenderness, and presented it to audiences all over the world. At the end of the film, the audience immediately burst into applause, which is really the glory of the Chinese.

After watching the movie, when I came outside the theater, the queue of people had already circled to the other side of the sidewalk, so many people could not see the end, I finally believed that what my friend said was true, even foreigners were crazy.

I would like to thank Relativity Entertainment and Embassy Pictures for allowing me to witness the prosperity of oriental culture in a foreign country...

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