The Best Entertainment Era

Since Robert Iger has signed an agreement with Relativity Entertainment, Ronan also discussed with him about the current situation and future of Relativity Entertainment. The two chatted from morning to noon, and had lunch together in the business club, and continued the discussion after eating future plans.

Ronan knows the general trend of the future and has an absolute advantage in judging film and television projects, while Robert Iger is good at his relatively weak company operation and management.

Robert Iger's words reflect the commercial characteristics of professional managers: Ronan, whether it is a film library or other entertainment and media businesses, we should not evaluate any single research report. I can only say that when measuring any Before doing business, we must fully consider its profitability!

Ronan nodded slightly, fully agreeing with Robert Iger's point of view.

Robert Iger also said: The film market has always had a lot of competition. Today's competition is even more intense. We need to focus on brand building.

It seems that you have a lot of ideas? Ronan asked with concern.

Robert Iger was very cautious and said: Just after reading the information you provided, some very simple preliminary ideas may not be suitable for the company. I still don't know enough about Relativity Entertainment.

Ronan said directly: It's okay, this is our private communication.

Robert Iger thought for a while and said: Ronan, according to your plan, I can understand that we define ourselves as an entertainment media company with diversified characteristics. Our future business will involve various fields, including film, TV , consumer products and the Internet industry.”

He glanced at Ronan: I would like to say that in today's world, having a brand that consumers love has great competitive advantage and strategic value. As a company, if we want to achieve more, we must establish a stronger relationship with consumers. an intimate and more direct relationship.

Ronan said: Actually, I have been letting Relativity Entertainment collect intellectual property rights and wait for the right time to turn them into a strong film and television brand.

Robert Iger was immediately interested: Did you get a lot? When I was at Disney, I made suggestions to the top management, but there was no response at all.

Ronan said calmly: The copyrights that have been obtained include the film and television and peripheral copyrights of more than 30 superheroes in Marvel Comics; the copyrights related to Hasbro's two sets of toys; and many other types of comics...

Superhero movies? Robert Iger responded quickly: Do you think superhero movies will explode in the future?

Ronan said: Sony Columbia Pictures' Spider-Man will be released next summer.

The specific situation will be known at a glance.

Robert Iger found that Ronan was really ahead of Hollywood in many things.

What superhero rights did you get from Marvel Comics? he asked.

Ronan thought for a while and said in general: Except for the copyrights of Hulk, X-Men and Spiderman sold by Marvel in the early years, most of the copyrights of the rest of the Avengers are now in Shahai. In the hands of entertainment.

Robert Iger was a little surprised: So many.

If superhero movies really catch on, these copyrights will be extremely valuable in the future.

Robert Iger understands that it is not a fluke that Relativity Entertainment can develop in just a few years. Ronan's vision is probably very forward-looking.

With such a decision maker, maybe Relativity Entertainment really has a lot to do.

The two chatted until half the afternoon, because Ronan made an appointment with Robert Lee and took the initiative to leave. Robert Iger also had to go back and make preparations. He would formally submit his resignation report to Walt Disney tomorrow.

Ronan got into Bentley Elegance, and on the way back to Shahai Entertainment, he was still thinking about what Robert Iger said.

Maybe Robert Iger is not as good as the smiling Mickey Mouse in his previous life, but more than 20 years of experience in the industry have allowed him to accumulate a wealth of experience and develop a good ability. What he lacks is the right platform and Location.

Just like in the previous life, before Robert Iger stepped up to the top of Disney, who would have thought that such an unremarkable guy, who was even considered to be a character and style only suitable for the chaotic Disney, would become the person who created the era of Di Baobao? helmsman.

Probably in this world, there are really not many people who are capable and talented but have no opportunities.

Robert Iger needs time to go through the separation procedures, and it will take some time before he can take up his post at Relativity Entertainment.

Back at Sand Sea Entertainment, just as Ronan entered the office, Robert Lee came looking for him.

Ronan pointed to the sofa: Sit wherever you want.

Robert Lee first put an agreement on Ronan's desk, then sat down and said: Good news, my negotiations with George Martin are over, and we have successfully won Game of Thrones, Kings , A Storm of Swords and A Feast for Crows, which George Martin is currently creating, will buy out the adaptation rights for 30 years at a time, with a total cost of 8 million U.S. dollars.

He simply explained: George Martin was born as a screenwriter in Hollywood, and the agency he belongs to is also a medium-sized company in the industry. He is very familiar with the models in the Hollywood circle. They initially asked for 15 million U.S. dollars, and when they talked about 8 million U.S. dollars, they have already touched them. psychological bottom line.

Ronan encouraged appropriately: Robert, you've done a good job. The $8 million is lower than I expected.

Robert also said: The main reason is to add the right of first refusal in the later stage and the right to expand the copyright of the adaptation, so it is more difficult to lower the price.

Ronan asked: These copyrights have also been taken down?

Yes. Robert Lee confirmed: The priority copyright of subsequent works and the expanded copyright of existing works are all in the hands of Shahai Entertainment.

Ronan nodded, and rarely said: Very good!

In this way, not only did they get the film and television copyright when the A Song of Ice and Fire series received less attention, but they also gained the initiative in the future.

Just like Warner Bros. and Joanna Rowling, they will definitely share part of the revenue with the original author in the future, but after the signing of this agreement, it means that the initiative is already in the hands of the production company.

Even if George Martin didn't write it out, the production company can give priority to shooting film and television works, and even expand the existing stories and world views based on the original work, and develop related derivative series.

Ronan very much agrees with the brand strategy mentioned by Robert Iger. Game of Thrones is a fairly large series of brands. In the words of the previous life after 2010, this is a super-large IP.

The so-called IP stands for Intellectual. Property, which means intellectual property in Chinese.

Disney is undoubtedly one of the originators of operations in this area. Relying on popular images such as Mickey Mouse, which is popular all over the world, it has derived more than 200 different brands of theme parks, plush toys, clothing, bags, mobile phone accessories, and home decoration accessories. The variety, the meaning goes far beyond the film itself.

As we all know, the enduring character of Disney cartoons and animations is not only because they are recognized by the whole world, but also because Disney uses its own way to turn them into scenes and stories, successfully making them into irreplaceable, indelible and timeless famous symbols.

According to the information Ronan received from Robert Iger, more than 50% of Disney's revenue now comes from the secondary consumption of classic IP image derivatives.

This is also the direct reason why Robert Iger emphasized the film library.

In the case of the company's overall poor condition, Disney's huge film library copyright supports half of the company's revenue.

Ronan received the copy of the contract from Robert Lee, and said, Relativity Entertainment will set up a new copyright and legal department next year, and you will be in charge.

Robert Lee smiled and said, No problem.

Ronan thought for a while, and then said: While taking into account the negotiations, you let people collect more information about animation films and related technical talents, such as Pixar Studios, DreamWorks Animation Studios, Warner Bros. Animation Department and 20 Century Fox animation department, etc., must focus on it.”

Robert Lee was one of the first to follow Ronan, and immediately guessed Ronan's intentions: The company plans to develop into animation production?

It's just an intention for the time being. Ronan is very clear about the current strength and resources of Relativity Entertainment: This is one of the future plans.

Unlike live-action movies, animated movies require not only creativity, but also technology.

Today's computer-animated feature films, Pixar Studios is undoubtedly the best in terms of technology, and there are gaps in the rest.

Robert Lee asked with concern: Shall we set up an animation production company ourselves, or buy it?

Ronan smiled and said: If there is a suitable opportunity, acquisition is a good choice. But if you can find relevant talents, you can also set up an animation department first. He looked at Robert Lee: You are always well informed, pay more attention Take a look at this.

Okay. Robert Lee responded, I will submit a related report to you every week.

Ronan nodded. At present, there are two major animation studios in Hollywood, Pixar and DreamWorks.

The former has been listed, signed a long-term distribution agreement with Disney, the company's market value is billions of dollars, and Steve Jobs personally holds more than 50% of the shares and has absolute power.

The latter is now part of DreamWorks. Even if it becomes independent, with the character of Jeff Katzenberg, it is estimated that it will only choose to cooperate with Relativity Entertainment for distribution.

Then there is Lantian Studio, but Ronan's goal is bigger, and Lantian is not a good choice.

Moreover, Twentieth Century Fox has long been negotiating acquisitions with Blue Sky Studios, and it is said that it may disband its own animation creation department for this reason.

Ronan shook his head slightly, temporarily letting go of these thoughts.

Robert Lee added at this time: Avi Allard called me yesterday to ask when our Marvel superhero movie adaptation plan will start.