The Best Entertainment Era

In the far east, Taken has just been released.

The scale of investment in this film is not large.

In the meeting room, Sean Tang, the president of the Eastern Branch of the Embassy Films, is presiding over the meeting: The leading actor Liam Neeson and the leading actress Amanda Seyfried basically have no influence here, no? The type of film has certain advantages, and it is difficult to attract audiences into the theater.

Liu Mingwen, who is in charge of the marketing business of the branch, said: The main reason is that the publisher, China Film Group, has invested too little resources in the film.

Sean Tang himself is a Chinese who is familiar with the East, and he often deals with the film department and company here, saying: After all, this is a film with a production cost of only 20 million US dollars. It would be good to get a share of the credits It is impossible for China Film Group to invest as much as it does for first-line big productions.

He has a bit of a headache: The most important thing is that even if we invest in publicity, we are limited.

Everyone else is silent, because the nature of the company and the market system are here, and it can only operate under these objective conditions.

The relevant departments here have expressly stipulated that the film studios of imported films cannot do publicity casually, let alone advertise early. Only one month before the film is released, can it start to do relevant publicity and promotion.

As the importer, China Film Group has no restrictions in this regard, but it is impossible for China Film Group to invest too much in an ordinary imported film.

In addition, the scale of this market is limited, and Embassy Pictures will not invest too much publicity budget.

Like those super blockbusters such as Spider-Man, the total investment in global publicity and distribution is not much less than the production budget. If it is allocated to the Eastern market, there will be millions of dollars in funds.

A million dollars can already do a lot of articles here.

But the publicity budget for Taken in the East is only a few hundred thousand dollars.

This is because company boss Ronan Anderson attaches great importance to the Eastern market and has increased some investment. Otherwise, with the size of the Eastern market, tens of thousands of dollars would be good.

Sean Tang said at this time: Although we can promote and promote now, with the funds in our hands, we can't do much. He asked directly: Do you have any good ideas?

Do a road show.

Please recommend some oriental stars.

Didn't we cooperate with Director Zhang? Let him be interviewed and recommended.

Many people expressed their own ideas, and Sean Tang also made corresponding arrangements according to the actual situation, such as making a report to the head office and asking the head office to invite Director Zhang to talk more about Taken in front of the Oriental media.

It just so happens that Hero will be released in about 20 days, and Director Zhang is also a popular figure now.

Liu Mingwen, who is in charge of marketing, said, I have an idea.

Tell me. Sean Tang looked towards him.

Liu Mingwen pushed his glasses and said, I remember that the North American media recently released a lot of reports about the case of the missing girl. We can make a fuss about it.

Sean Tang frowned: Mingwen, are you going to make a fuss about the missing girl here? You should know better than me, this may have extremely serious consequences.

You misunderstood me. Liu Mingwen quickly explained: What I mean is that publishing reports on similar cases in the West through the media can not only promote the promotion of the film, but also not violate certain taboos.

Sean Tang thought for a while and said, Pay attention to the method.

Liu Mingwen nodded: I understand.

Many people in China now think that the moon is rounder abroad, especially in the West, and that everything in the West is good. The news and public opinion have been correcting this, and reports that can cooperate with the film to expose the dark side of Western society will definitely not be criticized by relevant departments. Make things difficult.

To do movie promotion here, you really need to pay attention to many ways and means.

After the meeting was over, Liu Mingwen quickly made a plan, and after receiving appropriate financial support, he immediately started specific operations.

Soon, many media here,

Some promotional soft articles about Taken and other impressions appeared, and these articles were not simply about the movie, but also about certain Western social realities from the perspective of witnesses.

When I finished watching the film Taken, I felt chills running down my back, because all of this was too similar to something I had encountered before.

At that time, I was still studying in the United States. After class in the evening, around 9:00 to 10:00, many students were walking from the classroom to the parking lot. There were not many people in the evening class. A Korean woman, stockings, yellow Hair, high heels, walking on the road with a branded bag, when a van parked under a tree suddenly started and stopped next to the Korean girl, a black man dragged the Korean girl into the car without saying anything, The Korean girl was struggling to call for help. At this time, an international student riding a bicycle saw it and immediately pressed the school alarm post. The police lights came on. The black man pushed the Korean girl to the ground and drove away. We all knew about it the next day. one thing.

Just imagine, what should a woman do if she is kidnapped under such circumstances? What if no one sees her? What if she is kidnapped by someone?

I saw a lot of similar news in the United States at that time. There was a report that a man accompanied his daughter to buy clothes, and the daughter went to the fitting room to try on clothes. Unexpectedly, he never appeared again. Afterwards, the man called the police, and the surveillance could not find it. A criminal and his missing daughter. Many years later, the man was traveling on an island in the Caribbean Sea. Among the street prostitutes, a woman hugged the man. The man found that the woman was his long-lost daughter...

Don't think that Taken is because the movie needs to deliberately create some dark existence. Many people who have lived in the West know that some realities are darker than the movie.

Soon, the data of the Eastern Market also came into Ronan's hands.

In the first week of its release in the East, Taken won a box office of 13.2 million soft sister coins.

This number doesn't seem like much, especially compared to the first-week box office of hundreds of millions of soft sister coins more than ten years later, it seems a bit shabby.

But now the total number of screens in the East is only more than 1,500 yuan, which is not even a fraction of what it will be more than ten years later.

And in the entire year of 2002, this is also the first week of good results among the imported films in the Eastern market, second only to The Fellowship of the Ring, Harry Potter and the Philosopher's Stone and Attack of the Clones.

Its box office in the first week even surpassed the epic war masterpiece Windtalker starring Nicolas Cage, an old friend of the Eastern People.

The Oriental Branch of Embassy Pictures sent an estimate based on the market and other aspects of the response. The total box office of Taken in the East may be between US$5 million and US$6 million.

Although Ronan didn't expect the movies there to make much money, compared to the investment, the 13% box office share is still profitable.

After the Thanksgiving holiday weekend, the North American box office of Taken successfully exceeded 100 million U.S. dollars, and the global total box office is also close to 200 million U.S. dollars.

By December, this film will appear in markets in more than 70 countries and regions.

In addition, Taken also had some negative effects.

Since the final villain of the film was set to be an Arab, it was unanimously criticized by the Arab media. No Arab country has introduced Taken, not even the Emirate of Abu Dhabi, which has the most open attitude towards movies.

The cooperation between Sandsea Entertainment and the Arabs has also come to an end.

To use the words of some media: Ronan Anderson, a reactionary who pretended to be a good friend of the Arabs, finally revealed his evil nature!

But after 9/11, is there a more popular Hollywood villain than an Arab?

The market determines the production strategy of the film company. Since the audience has needs, the film company must meet the needs of the vast majority of the audience.

As for the Arabs...

Maybe some people in the east of this era have the view of the Arab brothers, but as the information becomes more open in the next few years, most people know that the relationship between countries is not as simple as it is reported in the news, and there is still this view People, perhaps all maintain a beautiful childlike innocence.

The U.S. imperialists support Israel in gaining interests in the Middle East. As a major country in the East, which side should its stance lean towards?

The affairs of the five rogue countries have never been simple.

Any proposal to remove the one-vote veto of the five rogue countries will be rejected by one vote of the five rogue countries.

There has never been such a joke. Ukraine proposed a motion to the Security Council to cancel Russia's veto power, but it was vetoed by Russia.

The villains in Hollywood movies are all set according to the needs of the current market. If a commercial blockbuster wants to sell well, the identity of the villain is very important.

If the number one villain is set to be a black person, there will be quite a lot of trouble.

In the follow-up films of Embassy Films, there will definitely be Arabs as villains, so after receiving protests from Abu Dhabi and other Arab parties, Ronan didn't take it seriously at all.

However, when the private investors in Abu Dhabi asked to settle the investment in Fatal Turns and terminate the cooperation with Shahai Entertainment, Ronan was quite conscientious.

After a series of settlements that conformed to the contract and Hollywood calculation rules, those Arab investors got back a total of 20 million US dollars of investment and 6.24 million US dollars of profits from Fatal Turns.

In any case, Arab funds played an extremely important role in the early development of Relativity Entertainment.

Relativity Entertainment has thus ended all collaborations with Arabs.

This is not without regret, after all, it is considered that some investors are missing.

But Scott Swift immediately went to Israel with Taken and the long-term cooperation agreement between the Pacific Film Foundation and Sandsea Entertainment, and used the performance in the actual movie to attract investment from the Jews.

Any mature enterprise or commercial foundation will not have any psychological barriers in this regard.

At this time, Ronan came to the crew of Lost in Translation who was about to go to the island country.

The genius remembers the address of this site in one second:. Mobile version reading URL: