The Best Entertainment Era

When Hero began to be screened in North America, Ronan also paid attention to the Eastern film market. After all, Hero is a landmark or milestone film in the development of the Eastern film market.

The Eastern Branch of Embassy Pictures also collected the real market response for the first time.

The film Hero can be said to have achieved great success.

For a movie like this, the key is the box office. It is no exaggeration to use the word hot show to describe it.

The market is not as hot as usual. On such a cold day, with heavy snowfall, the audience lined up to buy tickets. Many people who have not been to the cinema for more than ten years can also enter the cinema with their own pockets.

This is a scene that oriental filmmakers have been looking forward to for many years.

Zhang Baimao and Zhang Guoshi made this movie with the aim of the market and the box office. They also predicted that it would not hit the box office, but they only thought that the box office would be 50 to 60 million, and at the end it would be 80 million at the box office.

But it was released for a week, and the box office met expectations. It can be said that many people dare not even think about it.

The huge potential of the oriental film market has revealed the tip of the iceberg, which has given great confidence and hope to oriental filmmakers and the film industry.

Hollywood now recognizes the oriental film market as an untapped diamond mine. To dig and occupy it is what Luo Nan will spend a lot of effort on in the next stage.

Hero brought not only the box office, but also the heated discussion that nearly attracted the attention of the whole people. Although it was not as good as Titanic which was directly named by the leaders back then, it was not too far behind.

With the soaring box office, newspapers, TV, and Internet reports and discussions on Hero are also hot and controversial.

In many cases, controversy is not a bad thing for a movie, and some Hollywood movies have even tried their best to cause huge controversy.

In the East, there are also two factions of Baoying and Daoying, which are very lively.

So many people come to discuss Hero, which shows that everyone cares about Hero, which is also a good thing.

It's better than launching a movie quietly, no one cares about it and no one watches it.

Compared with the controversies between the Baoying and Daoying factions in the East, Hero has almost won unanimous praise from the media, audiences and critics under the word-of-mouth marketing operation of the Embassy Pictures.

As the screening time increased, more and more viewers saw the film, and related word-of-mouth bans were also lifted.

The Rotten Tomatoes website, which uses professional film critics as the basis for scoring, has updated the Rotten Tomatoes index of Heroes. The film is not only marked as fresh, but the freshness is as high as 96%!

Even the popcorn index rated by movie fans is as high as 92%!

In terms of idb, users scored an average of 82 points.

Although these related scoring data will continue to decline as time goes by, but to have such a reputation, not to mention other things, the word-of-mouth marketing of Embassy Pictures is at least successful.

These data representing the word-of-mouth of Hero are no worse than City of God released by Lionsgate.

The latter's rotten tomato freshness is 95%, and the idb average score is 88.

However, the North American box office gap between the two films is further widening. Hero was screened for ten days, and the North American box office accumulated a total of 7.89 million US dollars.

City of God is only $170,000.

The screening scale of the two films has not been expanded. When the Oscar voting is coming, blindly expanding the screening is not conducive to word-of-mouth control.

As long as the quality of this kind of award-winning film is guaranteed, word-of-mouth will be manipulated by the operator just like the so-called scandal surrounding the film.

Just like many scandals are deliberately hyped up, the good reputation of award-winning movies will inevitably be mixed with a lot of water.

Ronan is very satisfied with all aspects of Hero, and the response from the Eastern market is also expected.

However, the film is currently being screened in the East and North America, and the screenings in other countries and regions will be held after the Oscar nominations and even the North American box office pile up to a certain level.

The popularity of Hero in the East is also beneficial to the international distribution of Embassy Pictures. After all, the East is a big country and has a huge influence on its surrounding areas. The entire East Asia and even the Pan-Pacific region of Asia will even be positively affected.

Ronan remembered a little bit, the domestic box office of this Hero was as high as nearly 250 million soft sister coins, accounting for as much as 40% of the total annual box office of the Oriental film market.

Although the Inverting the British faction gained the absolute upper hand later, causing the negative word-of-mouth of Hero to become the mainstream, but no one can ignore the positive effect the film has played on the entire market.

Moreover, ten years later, there was an endless stream of voices for overturning the case of Hero. Many people, including the activists of the British faction back then, said they underestimated this film.

Indeed, many people scolded Hero back then out of a herd mentality, with a mentality of beating a dog in the water.

On the other hand, there is no harm if there is no comparison. Compared with the commercial productions of many famous directors and Zhang Guoshi's own commercial productions, Hero can be regarded as a masterpiece of conscience in every respect.

Like Three Guns and those group gymnastics movies, the quality is much worse than Heroes.

Before the arrival of the new week, Ronan went to the embassy film industry to learn about the publicity and public relations of Hero. The embassy film industry has a professional team to take care of these specific tasks, and he no longer needs to do it himself. Just in the general direction.

In the office, Ronan picked up a box of beautifully crafted Hero discs and said, Is this the DVD that is going to be delivered to the judges?

Yes. Danny Donald, who is in charge of international affairs, said: It is produced by an Eastern manufacturer and it was just shipped to Los Angeles last week.

The disc is very beautifully made from the package to the bonus, and it even feels like a work of art. Ronan opened it and looked at it, and was quite satisfied.

Of course, the dvds given to Oscar judges to watch movies cannot be ordinary products on the market.

Strictly speaking, this is a gift, and it is a gift that complies with the academy's regulations.

In the past, the academy stipulated that the judges could be given videotapes for watching candidate films, but now the academy stipulates that DVDs can be given away.

However, specific standards are not expressly stipulated.

Ten years ago, most people were well-behaved, but this kind of thing is afraid that someone will start it, and it will intensify after it starts.

This is similar to the situation of getting married in many places in Ronan's previous life. Once some things start, there will be an endless stream of newcomers, which will form a so-called new custom that is actually a vulgar custom.

Spending money on public relations is also a new habit of the Oscars.

Ronan asked, How is the copy security control doing?

Our people and the people from the producer are watching the whole process. Danny Donald is a Chinese, and he knows more or less about the cultural market there: Director Zhang's assistant personally kept the copy, not only pressing the disc, but also holding the copy while sleeping box.

Ronan nodded: It's about their interests.

Daniel Donald said: They and our anti-piracy work are in place. At present, there is no high-definition version of the pirated version, but the pirated version over there has been rampant.

Ronan asked again: What's the specific situation?

Danny-Donald replied immediately: The Internet over there is full of pirated copies shot in theaters.

Ronan said: This is too difficult to guard against.

The problem of the gun version is really difficult to solve, and it also exists in North America, but there are relevant laws and regulations here, and if caught, you will face heavier penalties. Because the film market has just started, the relevant laws and regulations are not perfect, resulting in illegal costs. very low.

Actually, our films are constantly facing the threat of piracy. Danny-Donald said with a bit of helplessness: If it wasn't for the piracy issue, the box office of Taken would have been $2 million more.

Ronan could only say: The film market over there has just started, and the relevant laws and regulations and law enforcement and punishment measures are not yet perfect, and we have no good solution.

Taken got a box office of 41.02 million soft sister coins in the East, which is actually quite good. If converted into US dollars, Embassy Pictures also has a share of nearly 800,000 US dollars.

After excluding the investment including labor and publicity and distribution of branches, the net profit is also 500,000 US dollars.

Although this is incomparable to Hollywood's traditionally strong market, the profits it generates are at the upper-middle level in the world.

Danny Donald added: The 13% box office share over there is too low, and many international distributors are complaining.

Ronan nodded: Thirteen percent is very low.

The ass decides the head, and from his standpoint as a film businessman, of course the higher the share, the better.

I don't know when I can change it. Danny Donald sighed.

Ronan shrugged: That's not up to us to decide.

It is difficult for a single person or even a group company to promote the bilateral WTO agreement between China and the United States.

Ronan vaguely remembered that this share ratio was estimated to last for another ten years.

Later, when the two sides negotiated the World Trade Agreement again, they signed a memorandum of understanding on the cultural market including movies, which increased the share of imported movies to 25%.

Danny, Bourne Shadow 2 and Pirates of the Caribbean should be submitted to the relevant departments of the East for review as soon as possible. Ronan specifically urged: These two films are our key projects for next year, and we will strive to pass the scissors' approval as soon as possible. Review, if there are sensitive places, we can also have time to make changes.

Okay. Danny Donald, who is directly in charge of the Eastern Branch, said, Many of our companies are sitting in the front, so it shouldn't be a big problem.

Ronan said again: If you have any questions, please contact me in time.

With him who knows Dongfang, in fact, the films invested and produced by Shahai Entertainment will avoid all kinds of minefields during the script writing stage, and basically there will be no content that touches big cuts and sensitive nerves.

This can also be said to be a unique advantage of films produced by Relativity Entertainment.

After exchanging some opinions with Danny Donald about the oriental film market, Ronan left Embassy Films and came to an old warehouse in Burbank. Wen Ziren, who has officially signed with Shahai Entertainment, is currently filming Chain Saw Make preparations.