The Best Entertainment Era

Three days later, Ronan received a call from Robert Lee in Los Angeles. Lauren Weisberg had agreed to cooperate with Relativity Entertainment, and the two sides officially started cooperation negotiations.

As long as the contract is signed, The Devil Wears Prada will start pre-production planning.

The heroine must still be Anne Hathaway.

No matter from which aspect, Ronan is very satisfied with Anne Hathaway.

Young and beautiful, elegant temperament, sexy figure, dedicated service, and no messy troubles.

Even though she is somewhat princess-like, she can't have higher demands.

After all, this is not looking for a girlfriend, he can't have too high requirements for a temporary partner.

As for the supporting actress, Meryl Streep was previously chosen as an actress.

This actress was regarded by many people as a model star at that time, with impeccable acting skills, character and moral qualities.

After the Harvey Weinstein incident was exposed, anyone who knows a little bit about Hollywood can easily guess that the relationship between Meryl Streep and Harvey Weinstein will not be as simple as it seems.

Besides, things like Meryl Streep's derailment and car shocks are not unheard of.

But in Hollywood, character and moral quality have basically nothing to do with acting skills and commercial value, and these will not bring trouble to Ronan's invitation to Meryl Streep.

As a qualified film investor, when choosing directors and actors, the primary consideration will always have nothing to do with moral quality.

Besides, Ronan does not have this kind of mental cleanliness. Strictly speaking, he and Harvey Weinstein can be regarded as the same people, but what he is better than Harvey Weinstein is that he is very particular about producers and investment. people's professionalism.

The biggest problem with this film is probably Anna Wintour.

I vaguely remember that when The Devil Wears Prada was preparing to shoot, because of Anna Wintour's interference, luxury brands refused to cooperate with the crew.

But when the movie premiered, Anna Wintour not only appeared at the premiere, but also took advantage of the popularity of the movie.

From this point of view, Ronan felt that he could communicate with Anna Wintour in advance,

Maybe the two sides can come to an agreement.

Aside from being workaholic and demanding, the movie doesn't have much to say about Anna Wintour.

These two points are nothing to a career-oriented strong woman.

Unlike other movies, The Devil Wears Prada can be made into a collection of luxury, fashion and cutting-edge products. If it works well, it is not impossible to get sponsorship from many big names.

Not to mention anything else, if someone can provide sponsorship for clothing, handbags, cosmetics, mobile watches, etc., the crew can save a lot of production budget.

And comedies like this about fashion and the workplace won't lack audiences.

It is no exaggeration to say that The Devil Wears Prada can be made into a movie suitable for professionals.

It can reflect the topics that the white-collar workers care about, such as: first-time job selection, workplace struggle, career and family, personal image improvement, and even weight loss. Corresponding plots can be found in the film.

Every young man and every female audience will be able to find their own shadow and the shadow of their boss in the film, which may resonate strongly with fashion circles and young female white-collar workers.

In this way, the script needs to work hard on the layout, and these elements are integrated into the same movie, which may become confusing and lengthy.

Ronan is not good at female subjects, and he doesn't know much about the fashion industry. The screenwriter must find someone else.

For some reason, he immediately thought of Lindsay Bill's name.

Summer of Jeans proves that Lindsay Beer has done a pretty good job of adapting female subjects, and is also good at female subjects.

However, Lindsay - Beer is writing a script about advanced compensated dating, and now even the first draft has not been completed.

Ronan is not in a hurry, as long as the copyright is in his hands, he can operate patiently.

The promotion after the release of Summer of Jeans is still going on. The influence and profitability of this film are far worse than last month's Bourne Shadow 2.

The Embassy Pictures made a certain internal estimate based on the feedback from various sources. The North American box office of Summer of Jeans is around 45 million US dollars, and it is difficult for the global box office to exceed 80 million US dollars.

For a movie with a total investment of about 20 million US dollars, this is still a very good box office result.

Who can't expect every movie with a relatively low investment to be a box office hit like The Blair Witch.

At the same time, the embassy's promotional focus has shifted to Pirates of the Caribbean: The Curse of the Black Pearl.

This film is the most expensive film in the history of Relativity Entertainment, and the final total production cost of 140 million US dollars is enough to make it among the top Hollywood productions.

In addition, Embassy Entertainment spent 100 million US dollars to promote Pirates of the Caribbean. Starting from the pre-screening advertisement of The Bourne 2 in May, the final pre-screening promotion campaign of Pirates of the Caribbean has actually started.

Hard advertising, soft publicity, TV trailers, Internet hype... With the support of the abundant funds of the embassy film industry, the promotion of the crew has almost reached the extreme.

Starting from the end of May, the main creators of the film crew not only flew around major cities in North America to catch up on the announcement, but even went to several major overseas markets.

Even, at Ronan's request, Johnny Depp and Christian Bale made a special trip to the other side of the Pacific Ocean.

The other side of the Pacific Ocean has already decided to introduce Pirates of the Caribbean, but unfortunately the film market there has not exploded yet, and the crews that can do activities are also very limited.

The premiere time over there is also in July, and there is no such thing as a domestic protection month in this era.

In fact, the government has never acknowledged or even mentioned the domestic protection month in the film market, but everyone knows that this protection measure, which is not clearly stipulated, really exists.

The focus of publicity and promotion is still in North America. Newspapers, magazines, radio stations, TV stations, theaters, railway stations, and even shopping malls and shops on the street, where there are dense crowds, you can see various materials related to the promotion of Pirates of the Caribbean.

Embassy Pictures has spent close to $70 million on global promotion for Pirates of the Caribbean before late June.

This is an era when commercial movies require crazy investment, and spending money to promote movies can generate returns.

No announcements, no movies.

Movie promotion is no different from daily product promotion, and the money is spent on channels.

General publicity drafts, film critics' specials, stills, teaser posters, ultimate posters, teaser trailers, ultimate trailers, making-of specials, viral videos, etc., the promotional materials about Pirates of the Caribbean have never stopped.

Pirates of the Caribbean has entered the most intensive promotion period.

Every day, four to five press releases are published on front-line newspapers and websites; interviews with key figures will be published in fashion magazines and professional journals; these articles need to be seen by the public, whether they are headlines or focus pictures depends on the cost of spending how much.

Although television continues to decline, many popular programs have locked in a loyal audience, and the advertisement for Pirates of the Caribbean will be attached to such high-rated programs for promotion.

Then there is the Internet troll. The Internet Propaganda Department of the Embassy Films almost intensively bombed major movie forums and other high-traffic websites, and continued to build momentum on professional movie websites such as IMDB to increase the popularity of movies.

In short, where there is traffic and where there is a relatively dense flow of people, you can see the promotion of Pirates of the Caribbean.

There is not much difference between the promotion of a movie and the promotion of a product. The purpose is the same: how to let more people know.

Marketing is more of a means to help a good product reach more target audiences, and even arouse public interest by influencing target audiences.

In this current situation where movies in popular schedules are crowded together in the movie market and theater screening cycles are generally short, the importance of movie announcements is becoming more and more obvious.

The publicity and distribution work can not only affect the size of the first audience and the box office of the first weekend, but also indirectly determine how long the film can stay on the screen, and even affect the success or failure of the film to a certain extent.

When Ronan was checking related news on the Internet, he found an article called The Unreliable Pirate Survival Guide on the blog of a certain Hollywood superstar, and specifically called the people from the embassy film industry to ask them to start from The superstar got the copyright in his hand, so he modified the Unreliable Pirate Survival Guide as a promotional soft article for Pirates of the Caribbean.

The publicity of Pirates of the Caribbean is in full swing. According to Ronan's request, Embassy Pictures has prepared a total of 5,500 copies of the film.

Although many people have considerable doubts about the film's success, Ronan has no doubts that the film will succeed after seeing the final editing rights completed by Jessica Felton himself.

However, in late June, the film with the most hype was not Pirates of the Caribbean, but The Incredible Hulk, produced and distributed by Universal Pictures and directed by Ang Lee.

The Hulk's popularity in comics is second only to Spider-Man among so many Marvel superheroes in various data surveys.

In Marvel Comics' own words, the Hulk is a superhero, but even more of a monster, and the most complex of superheroes.

There is no doubt that Ang Lee is extremely good at shooting complex movies, even simple themes can be quite complicated.

In Universal's pitch, Ang Lee has created a unique and unpredictable protagonist who needs to find himself.

In some ways, it's similar to Christopher Nolan's Batman.

But Christopher Nolan positioned himself as a commercial director from the very beginning, and actively absorbed the positive elements of his idol, the famous Michael Bay's movies.

Ang Lee's commercial attributes are not strong.