The Best Entertainment Era

In the morning, the sun has just climbed into the sky from among the buildings in Burbank, and the newsstand owner lays out the newly arrived newspapers and waits for customers to come to the door.

A copy of the Los Angeles Times.

A familiar voice sounded, the boss looked up, accepted the money, delivered the newspaper, and greeted familiarly: Good morning, Mr. Anderson.

Good morning.

The young man responded politely, and then entered the office building.

It's unbelievable that this guy didn't jump off the building! A fat middle-aged woman walked out of the newsstand, looked at the entrance of the office building, and said, I thought he was bankrupt and finished.

The owner of the newsstand frowned and reminded: Lisa, don't talk nonsense.

The fat woman closed her mouth, took a newspaper casually in anger, and sat on a chair. The chair immediately creaked, as if it was hard to bear the weight of life.

Look! Look! The fat woman suddenly shouted again: It's crazy!

Without looking back, the boss asked casually, What's the matter?

The fat woman said in surprise: Just that guy, Little Anderson, he actually made another movie, which will be released in late October!

The boss was also quite curious. He picked up the same newspaper, flipped through the entertainment section, and found relevant news reports on the second page, which can also be called advertisements, and read it.

He won't give up if he doesn't jump off the building. The fat woman put down the newspaper and looked up at the office building behind her: Maybe I will jump from here someday?

The boss didn't speak, but shook his head. Old Anderson was a good man, but it's a pity that his son didn't live up to it.

When Ronan came to the company, he immediately convened a meeting of the three major executives under him to ask the latest situation: Robert, you went to Lionsgate Films yesterday, have they confirmed the release strategy?

Robert immediately replied: After signing the distribution contract, Lionsgate Films held two test screenings for media fans. The word of mouth was positive and negative, but the overall response was not bad. They will hold an internal meeting today to determine the scope of Human Purge Project. distribution strategy.

Ronan urged: You keep in touch with Lionsgate. Then, he asked George Clint: What about the publicity scale assessment?

It was only advertised in some second-tier media. George Clint said what he learned: The real effort will not be until a week before the film is released.

Ronan nodded slightly, and said, This year's Halloween happens to be the weekend. I have an agreement with Lionsgate that the movie will be released a week earlier.

Halloween is a traditional time for horror movies in North America. Most people who go to theaters during this time will choose horror movies.

Robert interjected: The two weekends before Halloween, there are too many horror movies, and the biggest production is Halloween 7 starring Jamie Lee Curtis.

Scream Queens are back, Ronan said. This is the most horror-friendly schedule.

He thought for a while, and then said: I communicated with James yesterday, and he will modify the film as quickly as possible. Killing Day will be changed from March 22 to Halloween.

This is no surprise to everyone, the film must meet the needs of the schedule.

Ronan asked George again: What about the outdoor advertising?

George replied: Lionsgate is actively contacting the black community and some advertising spots near ethnic minority areas, and it is expected to be launched on a large scale two weeks before the release.

Ronan took two steps in the office and said again, George, can you contact the film critic?

Yes. George Clint has a wide network of contacts in the media industry. He guessed Ronan's intentions and reminded: It is difficult to buy first-line film critics. The price is very high, and some of them cannot be bought even if they have money.

Ronan said directly: You contact as many second- and third-tier film critics as you can, and the asking price should not be too exaggerated, and give as many positive comments as possible.

The age of traditional media did not decline,

Film critics are still very influential.

George nodded: I understand.

Ronan turned to Mary and said, The balance of the 11 million US dollars in the account is all included in this aspect.

Mary asked, Public relations fees?

Yes. Ronan looked at her and said, It will be included in the public relations fee.

The 11 million US dollars raised has basically become a normal crew expense on the books.

It's cool to use the money of overseas investors.

The short meeting ended quickly. Ronan specifically checked the information on the past Halloween schedules. In the past five years, the average theater screening period for horror movies released during Halloween is three weeks. Even if the horror movies cost tens of millions of dollars, the screening The time is about seven or eight weeks.

For example, Halloween 6 was offline in less than five weeks.

The short life cycle of horror movie theaters is a common phenomenon.

It is not difficult for Ronan to come to a conclusion that if the box office of The Purge cannot break out in the first two weeks, it will definitely fall into the ranks of losers.

Just like many Americans eat turkey during Thanksgiving, movie fans also watch horror movies during Halloween. When Halloween passes, their enthusiasm will greatly fade.

How do you say something? The orgasm came and went quickly.

There was a sudden knock on the door, and Robert walked in, with a smile on his face, and said: I just got the news from Lionsgate Films. Lionsgate Films will give Human Purge Project a B overall rating after two trials. It will be released on a large scale, and it is expected that the first week of release will not be less than 1,000 theaters.

Okay! Ronan clenched his fists unconsciously: Great!

How many theaters are shown will directly determine the box office.

Although there are still four grades before B, horror films with an internal comprehensive evaluation of B are already considered rare, and it is inevitable to receive such treatment.

Lionsgate signed the film, of course, want to get the most benefits.

With the current distribution contracts in Hollywood, the risk of the distribution company is actually very small.

Ronan looked at the poster of the head wearing the eerie mask on the office wall. The Human Purge Project was close to success.

Half an hour later, he received a call from Greg Enrique. Lionsgate has no other films to release for the time being. Internally, they are relatively optimistic about this film and will strive for as many screens and schedules as possible.

Of course, there is a gap between Lionsgate and established companies. The number of premiere theaters finalized is around 1,850, while Dimension Films' Halloween 7 has nearly 2,700 premiere theaters.

Ronan doesn't want this movie to be as big as it used to be, as long as it succeeds at the box office, he will be satisfied.

Today, neither the number of screens nor ticket prices can compare with those after 2010.

In early October, The Purge released its first official trailer, and Lionsgate stepped up its advertising efforts.

They adopted Ronan's suggestion. On the basis of appropriate advertising, the publicity resources were properly tilted towards black communities and ethnic minority areas.

Huge posters of this film can be seen on bus stops, subway entrances, and outdoor billboards near many minority communities.

Compared with those popular locations, the prices of these advertising spaces are much cheaper.

New York, Queens.

After Owen and Bill finished playing, they rode their bicycles back home. Even in this relatively cool season, their black skin was still covered with sweat.

Before entering a community, they passed a large convenience store with a big billboard on it. Owen glanced at it and couldn't help but stop.

What's wrong? Bill asked.

Owen pointed to the billboard: There is an advertisement for a new movie.

Bill turned his head to look, and the advertisement was obviously a movie poster. There were two in total. One was a masked face, which was eerie and chilling; the other was a character poster, with seven people standing side by side.

The most conspicuous of these were a blond white man and a black man...

Human Purge? Bill muttered.

Owen said: It's almost Halloween, shall we go to the movies this weekend?

Yeah. Bill nodded, pointing to the poster: This movie looks scary, as if the black man is the second protagonist.

Owen looked at the poster carefully and said, Just watch this one. I hate movies where the main characters are all white.

Bill nodded: Me too. There are not only white people in the United States, but without us black people, where would the United States be today?

The two rode on bicycles, walked while talking, and quickly disappeared into the upstairs room of the community.

Huge movie posters hang beside the black community, constantly attracting the attention of passing black people.