The Best Entertainment Era

Although there were setbacks in classification for a time, Embassy Pictures still prepared a premiere ceremony for Chain Saw. Due to the limited total investment in the film, the classification of R-rated bloody horror films also resulted in only 2,620 theaters opening the premiere. Of course, the scale cannot be compared with the huge investment of Pirates of the Caribbean.

The premiere was at a theater in Orange County, which is also where the Jigsaw case was released.

Due to the limited investment, there were basically no invited guests for the premiere, and the main resources were put on media public relations.

However, some people took the initiative to come and see, such as Ron Meyer of Universal Pictures.

Ronan and the crew are taking a group photo in front of the billboard with Netflix as the background. The work of receiving Ron Meyer can only be done by Robert Iger.

Robert Iger and Ron Mayer have known each other for a long time. They used to have very different identities and status, so they haven't talked in detail. However, the chief operating officer of Relativity Entertainment already has the opportunity for him to have an equal dialogue with Ron Mayer. Chance.

Relativity Entertainment did not invite guests, and Robert Iger asked directly: Ron, why do you have time to come over today?

Ron Meyer said with a smile: I saw the trailer and some promotional materials of this film, it is very to my taste, so I came here to have a look.

How could Robert Iger believe such words? But it cannot be dismantled, and he said as he said: This film is very special, and it will surprise people in the end.

Ron Meyer came here, of course not for this horror film, chatted with Robert Iger for a few words, and quickly turned to the topic: I heard that you Relativity Entertainment has a plan to acquire Universal Pictures Entertainment Group?

This is the focus of his concern. Not long after the last conversation with Ronan, he learned that Relativity Entertainment intends to acquire Universal Pictures.

As the top executive of Universal Pictures, Ron Meyer is very well-informed. Vivendi Group needs to sell Universal for cash, resulting in extremely high entry barriers. There are very few companies that are really capable of cash acquisitions. In fact, it is currently clear that Only three have expressed interest: Comcast, NBC Television and Relativity Entertainment Group.

Comcast's intentions are not very strong. It is difficult to raise funds without affecting the company's cash flow and normal operations, and NBC has already started to do their work.

NBC is proactive, backed by General Electric, which is said to have secured funds from General Electric to raise funds on Wall Street.

But he has a bit of an old quarrel with NBC,

The relationship has never been very good. According to the information obtained, NBC is also dissatisfied with the management headed by him. As long as NBC completes the acquisition of Universal, it will 100% attack the management team.

Then there is Relativity Entertainment. Although I heard that Relativity Entertainment is blocked from financing on Wall Street, Ronan Anderson’s foundation has many overseas financing channels. No one dares to say that Relativity Entertainment has no chance at all. If Relativity Entertainment can successfully acquire Universal Can the film industry, who has a good relationship with Ronan, continue to sit in his current position?

This is related to vital interests, so Ron Meyer specially took this opportunity to come here to inquire about related news.

Robert Iger smiled, looking confident: There is such a plan, and we are making steady progress.

Not to mention outsiders, even the professional operation team he formed doesn't understand the actual situation, let alone Relativity Entertainment and the so-called financing. It just looks pretty bright and bright, but in fact, it's strong outside the middle, and even a billion dollars in funds. Can't get up.

Since it is going to be a real acquisition, naturally everything must be operated in accordance with the real situation.

Ron Meyer frowned, with some doubts, and said: Some time ago, Ronan approached me and wanted to buy the copyright of the movie monsters under Universal Pictures.

Robert Iger took it easy and said, Movies are the main business of Relativity Entertainment. What we are most interested in is actually the copyright in Universal Pictures' film library. Relativity Entertainment was established for too short a time, and there are even a hundred movies in the film library. None, we have financing channels and independent distribution channels, the film library is the foundation of the film company, we must solve the film library problem.”

Hearing this, Ron Meyer believed it even more. After all, these are the truth. How important is the film library to the film company? Would he, the executive of Universal Pictures, not know? Relativity Entertainment seems to be developing at a high speed, but it doesn't have a solid film library. Who in the industry doesn't know?

Ron Meyer smiled and said, Personally, I am also happy to see that Relativity Entertainment can acquire Universal Pictures. Bob, I wish you success in the acquisition.

Who wouldn't want to buy Universal Pictures? Robert Iger dreamed, where did the problematic funds come from? You, Ron Meyer, can't sponsor a little bit, and you don't have the right to sell Universal Pictures at a lower price. Even from the day Vivendi publicly announced the sale of Universal, your position in Universal has been a bit embarrassing.

I believe it will be successful. That's all Robert Iger could say.

According to the current operation situation, from Vivendi's transaction with Universal Pictures Entertainment Group, as long as the operation is done well, it is still very likely to get a lot of benefits.

As for swallowing Universal...

A billion dollars, or even two billion dollars, is really not a problem for Relativity Entertainment.

But when it rises to tens of billions of dollars, even a friend who has been in contact with a high-level Goldman Sachs friend has nothing to do.

The solution is not completely absent, and it is clearly written in the legal provisions.

There were dense footsteps at the door of the VIP room, and the crew came in one after another. Robert Iger was somewhat curious when he saw the short Chinese director walking next to Ronan, like this horror film director with almost no experience. The director actually made Ronan pay so much attention...

But thinking of Ronan's past experience, Robert Iger felt that this short Chinese director might really have value that he couldn't see.

When it comes to company operations and management, Ronan's ability is not outstanding, but when it comes to film project selection and production, there are probably few people in the industry who are better than him.

Ronan also saw Ron Meyer. Although he was a little surprised, he kept a normal mind and went over to exchange some pleasantries with him.

The premiere screening was about to begin, and the few people in the VIP room walked towards the screening hall one after another.

Robert Iger walked with Ronan and said: I just talked with Ron, because he has a bit of grievances with NBC. He personally hopes that Relativity Entertainment and Universal Pictures can come together.

Since his family knew about his family affairs, Ronan smiled and said in a low voice: I also hope that the outside world thinks that we have overseas financing channels, and that the Pacific Foundation cooperates with large overseas investment institutions, but they don't know about our investment. The amount is a confidential clause, and we don’t know our specific overseas financing.”

Robert Iger laughed: That's where our opportunity lies.

Ronan nodded slightly: Our goal is very clear.

Judging from the current situation, the management headed by Ron Meyer should not be an obstacle. Robert Iger also tested Ron Meyer's attitude: The Vivendi Group has fully intervened in Universal's business. , Ron and other management have no power to support us, nor will they object.

The acquisition of the company will inevitably cause turmoil, and many people will become victims. Moreover, Universal Pictures has just ushered in a fiasco. Many people think that Vivendi sold Universal. Ron Meyer must be held accountable for this.

If Universal Pictures is still under the banner of Vivendi, Ron Meyer will be in trouble at best. After all, it is enough to catch people from below to top the bag, but if it is a parent company, the situation is not the same.

Infighting among group companies, and the politics of group companies extended from it, are commonplace.

Companies with excellent operating conditions and internal management, such as Relativity Entertainment, can control this situation within a reasonable range.

Once the situation gets out of control, the current Universal Pictures and the future Walt Disney will be the best examples.

The two chatted about the situation of Universal Pictures, walked into the screening hall, still sitting together, Robert Iger glanced at the big screen that was about to light up, and then asked: Saw met the MPAA rating. Getting into some trouble?

Ronan nodded and said, A little problem has been solved.

Robert Iger said: There is no need for the above people to specialize in decision-making. They will naturally form a tacit understanding. There will be a second similar situation for the first time. We must pay more attention.

Ronan said: I have George Clint formulating a relative strategy.

They didn't dare to go too far. Robert Iger said again: The Oscar's best picture in the past few years, American Beauty produced by DreamWorks, was also targeted by the rating committee. The first rating was NC- 17. There have been edits and revisions later. And Gladiator, Dreamworks originally wanted to set it as PG-13, but after it was rated R, it simply increased the screen scale to increase the intensity of the film's action scenes Bloody and brutal.

Ronan generally understands: There are many things that happen to medium-sized studios. Although they don't dare to go too far in some things, the voice of the MPAA and the rating committee is indeed in the hands of the six major companies.

Robert Iger sighed: No way, we entered the game too late.

Ronan nodded, stopped talking, and turned to look at the seats behind. Thanks to the excellent publicity and marketing and the gimmicks, it attracted many fans, and the audience seats for the premiere were all full.

In any case, Saw can be released normally.

Rosicky and Bendtner were sitting in the last row, quietly waiting for the film to start. It wasn’t just the two of them who came here today. Someone launched a movie-watching event on Netflix, calling for people who like this movie to watch the premiere together. .

Of course they would not miss such an event.

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