The Best Entertainment Era

Hello, Mr. Iger.

In a clubhouse in Burbank, Yassen Bennert, executive president of NBC, shook hands with Robert Iger enthusiastically: It's a pleasure to meet you.

Robert Iger smiled very friendly and shook hands with Arson Bennert: Mr. Bernard, it is my honor to know you.

This friendly attitude is particularly easy to give people a good impression, but Yassen-Bennert did not take it lightly. The person who can be the CEO of Relativity Entertainment will be a simple old man?

Bernard also smiled very friendly and said: When you were working at ABC TV, we had worked together. Strictly speaking, we were also partners. I didn't expect you to go to Disney later, and now you have joined Relativity Entertainment.

Robert Iger said: Mr. Anderson trusted me and handed over the management of Relativity Entertainment Group.

Before coming here, Bernard did enough research to know that Robert Iger is one of the figures with decision-making power in Relativity Entertainment.

Your group has been very active recently and is attracting attention. Bernat turned to the business in a timely manner: You frequently raise funds overseas and have close contacts with many banks. This is a big move, right?

Robert Iger said with a smile: There are some plans, but I can't say the details.

Looking at the smiling face of the other party, Bernat became more cautious. Relativity Entertainment and the Pacific Investment Foundation, which wears a pair of pants with Relativity Entertainment, frequently signed contracts with overseas investment institutions in Los Angeles. South Africa's Millard International Holdings Group, etc., are large international investment institutions with a lot of cash in their hands.

From the type of company to the operating system to its own strength including financing, there are actually very limited companies that really want to win Universal, and Relativity Entertainment is undoubtedly one of them.

If it is other companies, even Comcast, Bernat will not pay so much attention, because the entertainment industry has its own operating rules, and companies that are not good at buying Universal are purely tossing, and it is very likely that they will face the same situation as Vivendi in the end. situation.

But Relativity Entertainment is originally a Hollywood company, and it is an entertainment group with very good management!

Some things have to be guarded against, because it often involves a difference of more than one billion U.S. dollars or more.

The most important thing is that the professional level shown by Relativity Entertainment,

They are fully capable of running a large entertainment group.

It is very difficult to swallow an elephant, but there are not no such examples in the past.

Your target is Universal Pictures Entertainment Group, right? Bernat simply said: We met at Universal Studios.

Speaking of this, Robert Iger has no need to deny: Universal Pictures will tempt many companies. This is the top company in the industry. As far as I know, NBC has made many contacts with Vivendi Group.

Bernat was very natural and frank, as if he could say endlessly: NBC is interested in Universal Pictures, and this is not the first time it wants to acquire Universal Pictures. NBC has participated in the competition as early as the American Music Company era, but Later, due to some reasons, the Panasonic Group succeeded. A few years ago, we made another acquisition plan, but encountered a lot of resistance in the middle...

Robert Iger knew about the involvement of NBC and Universal Pictures, and knew that what the other party said was true.

In this way, Bernat wanted to show the confidence and momentum that NBC is bound to win: NBC has planned for Universal Pictures for ten years, and has passed by several times. This time, it will not give up no matter what.

Robert Iger looked cautious, seemed to be considering the truth of this statement, smiled, and said: We also have a perfect plan.

Bernat said again: You have negotiated with the Vivendi Group, and you should know their conditions. They must need cash! NBC has raised enough funds, and the entire Huaerqun is supporting NBC! Please forgive me, and your With the strength of the company, can it raise tens of billions of dollars?

The cautiousness on Robert Iger's face suddenly turned into confidence: Our overseas financing channels are no less than yours.

This is also what Bernat is most worried about. General Electric, behind NBC, can do the work of Wall Street and give Comcast certain conditions to persuade the other party to take the initiative to retreat, so as to reduce the bidding risks that competitors may bring.

But many overseas investors, even General Electric, can't help it. Even Germans and Indians don't pay much attention to the Americans.

Bernard stared at Robert Iger and asked, Do you think Relativity Entertainment is likely to succeed? Mr. Iger, you are not a young man like Ronan Anderson, but an experienced professional manager. Which one has the absolute advantage in terms of capital and strength, NBC and Relativity Entertainment as the backing?

He didn't give Robert Iger a chance to react, and continued: Financing requires cost, not only consumes time and energy, but also overdraws the company's future. Bob, have you considered the consequences of the failure of Relativity Entertainment's acquisition? Normal Business is affected, financing needs to pay interest...

Robert Iger suddenly raised his hand and interrupted Bernat: I understand what you said.

After all, he is not a fool! Bernat sighed secretly, and said: Rational management is too important for a newly developed company.

Robert Iger sighed and said, Actually, at the beginning, I opposed this acquisition plan.

Bernat's eyes lit up, he weighed the truth in his heart, and said, Why don't you terminate this plan?

I am the chief operating officer of Relativity Entertainment, and I know the company's situation better than anyone else. Robert Iger seemed a little helpless: But Relativity Entertainment is a private company, and Ronan Anderson holds an absolute controlling stake. He wants to push forward ,I have no way.

Young people... Bernat sighed: Always too optimistic, too radical.

This was talking about his own boss. Robert Iger did not answer the question, but said instead: You asked me to meet today, isn't it purely for the entertainment of the theory of relativity?

Bernat seemed very sincere: I want to persuade you to give up this acquisition.

Robert Iger gently tapped the sofa with his fingers, and said slowly, pointing to the crux of the problem: Because this will make NBC lose one competitor? Turn a possible bid into a mere acquisition?

Anyone with a discerning eye can understand this kind of thing when they think about it. Bernat couldn't deny it, but said: This is good for both of us. NBC will save a lot of money, and Relativity Entertainment will avoid a chaos and crisis.

Robert Iger thought for a long time, and said: It's useless for me to see, young people can't see so far. In order to achieve his goal, this smiling Mickey Mouse did not hesitate to program his boss, and he was very sure that the boss was not at all. don't care. He said with deep meaning: Young people always pay attention to immediate interests.

Bernat's heart moved, but he didn't show it, and said, Robert, as the chief operating officer, you should persuade me.

Robert Iger looked solemn: How to persuade? Like you persuaded Conscart?

How did NBC dissuade Comcast? Of course, it has given practical benefits. Bernat is very clear that if he wants to avoid paying more than ten or two billion dollars in the bidding, it is unavoidable to pay a proper price.

Bernat simply said to Mingli: Bob, NBC is very sincere to ask you to take a step back, and we will remember this favor!

Robert Iger still had a friendly smile on his face, but he couldn't help but be contemptuous in his heart. He wanted to save a lot of money, but he didn't want to shed some blood. How could it be so cheap?

Relativity Entertainment is building momentum for the acquisition, holding a press conference for financing, inviting overseas investors to come to Los Angeles to sign contracts, and secretly spreading news. Which one does not cost money?

Favor? This stuff is the most valuable if it is said to be worth money, but it is worthless if it is said to be worthless.

Who dares to believe the favor that the businessman said?

Robert Iger said: Young people pay attention to the present, you must always give me enough reasons to persuade Ronan Anderson? Between you and Comcast...

Bernat pondered for a while and said, Bob, you don't have to doubt NBC's sincerity. I will carefully consider the question you asked and give you an answer in a few days.

Robert Iger nodded slightly, without urging, and was not in a hurry about this matter at all.

Leaving the Burbank clubhouse, Robert Iger returned to Relativity Entertainment. After lunch, he changed to another car and came to a business yacht in Malibu. He met Jean- Pierce.

The gentle sea breeze brought a burst of coolness, and the yacht drove out of the dock and gradually moved away from the coast.

This is an offshore yacht, not far away, the yacht quickly changed direction, and sailed slowly along the route close to the coastline.

On the deck, Robert Iger and Jean-Pierce enjoyed the sea view, no one disturbed, it was a good place for private conversation.

Your company has been financing successively recently. Jean-Pierce seemed to have completely taken the initiative: Is the fundraising almost done?

Robert Iger smiled and said: Part of it was raised, but more is intention, because you have never made it clear that you want to sell Universal Pictures to Relativity.

Jean-Pierce refused to give up: This is not about Vivendi, but about you. Relativity Entertainment's offer is too low.

Robert Iger completely changed his style and confronted him: Your asking price is too high! $13 billion must be in cash. No one can accept such a condition.

Jean-Pierce smiled confidently: Universal Pictures has no shortage of buyers.

Robert Iger said directly: If Vivendi insists on 13 billion U.S. dollars, Relativity Entertainment can only withdraw!

Comcast has already withdrawn, and if Relativity Entertainment withdraws, NBC will have no competitors! Jean-Pierce is still insisting: This is Universal Pictures! You can't find a better asset than this in Hollywood!

But your asking price is too high. Robert Iger gradually turned the topic to the set plan: Relativity Entertainment is unable to compete and can only withdraw.

Jean-Pierce doesn't want to back down. The situation Vivendi wants most is to bid. Although US$13 billion is not the psychological bottom line, the higher the transaction price, the better.

Robert Iger changed his voice: Actually, we can trade in another way. Has Vivendi considered splitting and selling?

White Thirteen says

In order to celebrate everyone's festival, three updates will be released today, and two updates will be released together later.