The Best Entertainment Era
Chapter 51 The Taste of Success
In this era when traditional media still dominates, no one can ignore the influence of newspapers, magazines, radio and TV stations. Film critics rooted in these media can often influence the viewing choices of a considerable part of the audience.
It is not without reason that Ronanken spent a large sum of money to do public relations.
But the amount of money is too small, and the ones that can be won are basically second- and third-tier film critics who are active in the local media.
First-line film critics still cherish feathers.
On the second day after Human Purge Project was released, some front-line film critics published relevant comments in the column.
This bloody thriller starts off okay, throwing high concepts and making up a good backstory, then the characters are reduced to foils that go along with the story, resulting in a plot that's never really scary, and the twist at the end Clumsy and without much surprise.
Ronan specially bought a bunch of influential newspapers across the United States to check the media response of the Human Purge Project.
Frankly speaking, there are many bad reviews.
After watching this film, the biggest feeling is that the character creation is chaotic, and the plot development is messy and lengthy.
It's a very creative subject matter, but the producers turned such a good subject matter into a kitschy horror film.
After reading these bad reviews, Ronan scratched his head a little. This film feels okay. When watching it in his previous life, the most annoying thing was the problem of the brat, but what he didn't expect was that there was no media to talk about the brat.
After thinking about it, I understood that the bear played by Amanda represents kindness and innocence. If the mainstream media shoots at this aspect, it is estimated that more people will shoot at them.
It's one thing to complain in private, but it's quite another thing to actually get it out in the media.
But what surprised Roger even more was that some critics dug deep into the Mariana Trench.
This is the most frightening movie. It has nothing to do with blood and plot. It is just frightened by this kind of assumption and real evil. It fully exposes the pathology of rapid social development and human selfishness, and points directly at the violence, injustice and violence that exist in human society. Race and other issues, so that the film really has a soul and becomes a film with profound practical significance.
At the end of the column, this well-known film critic named Jonathan Rosenbaum also gave The Human Purge Project a five-star recommendation.
The film reviews such as This is a violent anti-violence film and The film alludes to the reality of American society and accuses frequent violence are simply weak in front of Jonathan Rosenbaum's film reviews.
This shows that in the eyes of some professionals, my videos are full of force!
Now is not the Internet age, well-known film critics have considerable influence, and can even change some people's movie-watching choices.
Ronan looked through all the newspapers in front of him, and found a film review that he thought was more truthful and pertinent: This is a very good B-grade movie with rough shooting!
What kind of high style is it? It's all made up by experts.
Of course, Ronan knew from investigating the current social situation that a plot setting similar to Human Purge Project would inevitably win the support of some white-skinned black-hearted or equal rights people.
Although now is not the future, sometimes it is not the quality of the film itself that determines the reputation and even the popularity of a film.
Controversy surrounding the movie is not a bad thing in itself.
Many films with accurate market positioning are prone to controversy.
Ronan put away the newspaper and checked the time. It was nine o'clock in the morning, and the box office statistics for yesterday's premiere day hadn't arrived yet.
Although the North American theater system has long been connected to the Internet, the speed is far behind that after the new millennium.
Before yesterday's box office, George Clint hurried in with a statistical report he was in charge of.
The survey company we hired sent yesterday's sample survey report.
George put the report on Ronan's desk and continued: They conducted a field sampling survey in 24 theaters in 12 cities.
Ronan flipped through the report, browsed through it carefully, nodded and said: The number of survey audiences is 869, male audiences account for 67%, audiences over 25 years old account for 55%, and ethnic minority audiences Sixty-two percent, with an average score of 6.2.
This is from the on-site scoring of the audience just after watching the film, and the authenticity of the market reaction far exceeds that of film critics.
To be precise, ordinary audiences are more representative of ordinary audiences.
In fact, a score of 6.2 is not too low for a horror film, especially this kind of horror thriller that is biased towards B-level movies, and there are not too many scores above 6.
The office door was knocked from the outside at this moment, and Robert hurriedly pushed the door open. Before anyone came in, an excited voice came in: Lionsgate just sent yesterday's box office statistics!
How much? George asked immediately.
Ronan cast a questioning look. Although the film can be released in theaters, it means that there is a possibility of continuing to cheat... Well, it is possible to continue investing from Abu Dhabi, but who makes a film and doesn't want to see it succeed at the box office?
The excitement on Robert's face couldn't be suppressed at all: $4.55 million! He directly sent a fax to George: One day, just one day, the box office exceeds the production cost!
George immediately picked up the fax to read it, as if he couldn't believe it was real, and after reading it, he muttered, We...we made a million-dollar movie?
He wiped his face: We succeeded! We succeeded!
In the film industry for so many years, I have always been in the middle and lower classes, and I have participated in some video tape movies. The only time I participated in a high-level theater movie in the past, it still ended in a disastrous failure...
In the future, he will also be able to tell others loudly: I have also participated in the production of high-end theater movies, and the box office exceeded the production cost in one day!
Sitting behind the desk, Ronan clenched his fists unconsciously, joy welling up from the bottom of his heart, spreading throughout his body in an instant.
At this moment, I felt so excited that I wanted to cry.
In his previous life, he had succeeded many times, but never once did he feel that the taste of success was so sweet and addictive.
With initial success, of course more success is needed!
George, Robert! Ronan interrupted the excitement of the two and reminded: Our film production cost is 11 million US dollars, and we haven't recovered the cost yet.
The two were stunned for a moment, then they came to their senses and echoed, Yes, yes!
Ronan quickly recovered from the excitement of success, and said: George, the film critics you contacted, let them publish columns as soon as possible. Robert, you keep in touch with Lionsgate and urge them to invest more publicity resources.
Okay! George put down the fax: I'll go right away.
Robert didn't delay either: I'm going to Lionsgate Films now.
Lionsgate, a brief mini-meeting is taking place.
Gustav, the company's CEO, sat at the front of the conference table and said to Navas: The distribution department has done a good job this time and signed a film with great market value.
Navas smiled modestly, and said specifically: We internally rated Purge of Humanity three times, and finally won the distribution rights from Sony Entertainment's competition.
Well. Gustav seemed very satisfied, The company has not been established for a long time, and every successfully released film means a lot to us.
He asked, What is the screening scale of this film?
Navas replied: 1860 theaters, among the few horror films released in the same period, belong to the medium scale.
Gustav immediately said: You go to communicate with the theaters, get more theaters, and get more film schedules...Well, in terms of publicity, I will grant another 2 million US dollars to increase the scale of publicity.
Yes. Navas replied.
These tasks are not difficult. In the past Friday, Human Purge Project produced a box office of 4.35 million US dollars in a single day, second only to Halloween 7 with 5.48 million US dollars, and was the second highest box office of the day.
However, the number of theaters opened for Halloween 7 is as high as 2,780, almost double that of Human Purge.
Anyone with a bit of a brain can see that the Human Purge Plan still has a huge potential that has not yet exploded.
I heard that the propaganda strategy against minorities was first developed by Ronan Anderson? Gustav asked again.
Navas replied: Yes, he put forward an idea, and we verified it through on-the-spot investigation and found that it is indeed feasible.
Gustav nodded lightly: A young man with great ideas. Last time you submitted a report, you mentioned that Shahai Entertainment is preparing another horror film?
Death Comes. Navas said quickly, The director is still James Huang.
Gustav urged: Build a good relationship with Ronan Anderson and pay attention to the specific progress of this project.
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