The Best Entertainment Era

Since the beginning of the new century, the development of Relativity Entertainment has entered the fast lane. Not only the upstream and downstream industry chains have been gradually improved, but also a relatively stable cooperative relationship has been established with online and offline underwriters. However, Ronan has always maintained a wretched development. Strategy, using the huge shield of DreamWorks to attract the attention of traditional forces represented by the six major Hollywood companies, while itself is desperately laying a solid foundation.

Today, the strategy is finally showing results.

DreamWorks was weakening day by day, Relativity Entertainment had outstanding performance, and the traditional forces finally paid attention to Ronan, a new company with an almost crazy growth rate.

Therefore, some unspoken tacit understandings and unwritten suppressions from the top forces in the industry naturally fell on Relativity Entertainment.

But Relativity Entertainment is not DreamWorks. Paramount Pictures took a bite, but lost several teeth.

Those with a clear mind immediately found that when they valued Relativity Entertainment, Relativity Entertainment had developed into an entertainment group that could not be shaken by a single film company.

Paramount Pictures shrank back, and it seemed that everything had returned to a calm situation.

Competition in Hollywood is everywhere.

In the office of Relativity Entertainment, Robert Iger said to Ronan: Big companies suppress small companies, the upstream of the industrial chain plunders downstream resources, and the competition within large companies is also fierce.

Ronan touched the stubble on his chin: I only hope that the six major companies will not really unite to suppress us.

Robert Iger said firmly: No, absolutely not! Although the six major companies have a tacit understanding and cooperation, they compete with each other no less than any other industry. Hollywood used to be not only the six major companies, but the real power within the six major companies. People, don’t you want the Big Six to become the Big Five? The Big Four? Or even one big family?”

Ronan nodded slightly, there was no doubt about it.

Robert Iger also said: Within the Big Six, as long as a certain company suddenly has a problem, another company will immediately want to swallow it.

Ronan suddenly thought of the past, when Di Baobao, a behemoth, not only overwhelmed several other companies, but even swallowed 20th Century Fox in one gulp. become history.

Not to mention that Warner Bros. was eyeing the struggling Paramount Pictures at that time, and Comcast, behind Universal Pictures, also wanted to eat 20th Century Fox.

Sony Columbia was squeezed out by several other major companies and could only frequently restart Spider-Man to continue his life.

There has never been less competition and filth among major Hollywood companies.

We can't ignore the troubles that the six major companies may bring, but we can't take them too seriously. Robert Iger said very solemnly at this time: At least the company's focus should not be on this, otherwise it will affect normal operations and develop.

Ronan is very clear about this simple truth. When the company is strong, even if it suffers some immediate losses, it may become a winner in the end. But if the company cannot develop, even if the tentacles protruding from the six major companies are temporarily beaten back, it will still be a loser in the end.

Enough strength is the basis for winning the fierce competition in the industry, otherwise everything is just a dream castle built on the beach.

Bob, your main job is still the company's internal development and external acquisitions and mergers. Ronan knows what he and Robert Iger are good at: My energy is still on film projects and dealing with external pressure.

Of course, this is just a general division of labor, just like dealing with the acquisition of Artisan Pictures and cutting off the hand extended by Paramount Pictures this time, the two can join forces at any time.

Robert Iger smiled and said, No problem.

Ronan said: George Clint is about to negotiate with the property owner of the Death Star Building. After the company's relocation is completed, Bob, your position should also be changed.

Thank you. Robert Iger understood what he meant and didn't say much.

The two years of work have also given Robert Iger a lot of confidence. Although the position is the chief operating officer, he has been performing the duties of the CEO.

Ronan fully confirmed the ability of this smiling Mickey Mouse, confirming that this is the best helmsman of Relativity Entertainment Group.

Leaving Ronan's office, Robert Iger looked around the entire company. Looking back, it was like a dream. In the past, he would rather be the leader than the eagle's tail, but this chicken-like company, in just a few years, Will grow into a soaring eagle.

He, who was originally an inconspicuous middle-level manager of the Walt Disney Group, has also become a veritable boss in the industry, and may even become a top boss alongside Michael Eisner.

This step is really right. If I didn’t step out of Disney, I might still be wandering in the island branch now.

Where can there be such a good development opportunity in Relativity Entertainment Group.

In the office, Ronan had just finished talking on the phone with George Clint. The negotiations on the Death Star Building had entered the final stage, and the two parties had reached an agreement on the price.

Relativity Entertainment offered $212.3 million for a one-time buyout of all property rights to the Death Star building.

This building is not particularly large. The actual building area and capacity are slightly smaller than the Fox Tower not far away. This is Century City in Beverly Hills. Although it is not as good as the financial and commercial districts of Manhattan, it is still accessible. The most expensive real estate in the United States.

Ronan's plan, the renamed Relativity Building, will serve as the office location of the group company and the film business company, mainly used to accommodate the three companies of Relativity Entertainment, Embassy Pictures and Sandsea Entertainment, as well as supporting facilities such as post-production studios. special department.

The office area is more than enough, and some floors can even be rented out.

It is expected that the two parties will formally sign the transfer contract in March, and Ronan plans to move the entire company there in the second half of the year.

As for Netflix, it’s best to keep it in Silicon Valley.

The overall environment and supporting conditions of Silicon Valley are also the most suitable for the development needs of Netflix.

At the same time, The Passion of the Christ continues to wreak havoc in the North American film market. In February, the traditional off-season for films, there is more than one single company, and it is simply a super-dominant presence in the film market.

Entering the working day, the single-day box office of the film is still running at more than 10 million U.S. dollars, and it easily earned 12.69 million U.S. dollars on Monday.

And on this day, the Passion of the Christ becomes even more compelling.

Someone died of shock in the theater because of watching this movie!

From a humanitarian point of view, this is definitely not a good thing, and it may even make the film more controversial.

But from a business point of view, this is not a bad thing, and the popularity of the topic will attract more people's attention.

There are countless cases in Hollywood in the past that prove that those movies that can scare people to death almost all become models of box office hits and commercial success in the end.

Related news began to be frantically hyped in the media that day.

The scene of the Passion of Christ was bloody and brutal, and a woman was frightened to death watching it!

A female viewer died suddenly of a heart attack due to shock when she saw the cruel footage of the Passion of the Christ!

Similar reports emerged one after another, from TV to print media to the Internet, and a new round of hype began.

When the movie showed the cruel scene of the crucifixion of Jesus, the 56-year-old radio marketing manager Ms. Scat suffered a heart attack. Although the movie theater immediately suspended the show, she was rushed to the hospital and died.

A film that can scare people or even kill people with bloody cruelty is enough to arouse more people's curiosity.

The film's bloody depiction of the crucifixion of Jesus further aroused heated discussions. There were crowds of people queuing in front of many theaters, and the sound of audience weeping and crying could be heard from time to time in the movie theater.

The film's controversies echoed directly into real life, with demonstrations in favor of or denouncing the Passion of the Christ in major cities such as New York and Los Angeles.

These not only did not have a negative commercial impact on the film, but also made the box office rise against the trend.

Since Tuesday, the single-day box office of The Passion of the Christ has not only not declined, but has increased every day, and the single-day revenue has remained above 13 million US dollars.

The film was released in just five days, and the North American box office exceeded 100 million US dollars.

The major distribution companies that rejected Mel Gibson before, not to mention the shattered glasses, are all regretful.

Up to now, even laymen can see very clearly that The Passion of Jesus must be the super hit of this year.

Before the release of The Passion of the Christ, North American box office sales were 7 percent lower than the same period last year. However, just a week into the film's release, this year's box office sales are on par with last year's.

As one of the most famous movie stars in the world, who would have thought that Mel Gibson would beat all his summer blockbusters at the box office with a film about suffering?

The Passion of the Christ has entered its second screening weekend. Thanks to the increasingly fierce controversy and protests, the major theaters still maintain a high attendance rate. The three-day box office revenue of the second weekend is only less than 10% lower than that of the first weekend. Forty, reentry $54.1 million.

Including the harvest of the previous five working days, The Passion of the Christ pushed the North American box office past the $200 million mark in just ten days, reaching a total of $222.88 million.

Various predictions have been released, including nr, all of which believe that the North American box office of The Passion of the Christ will be more than 350 million US dollars.

If luck is good enough, it is not impossible to hit 400 million US dollars.

The Passion of the Christ was a hit, and Mel Gibson, as director and producer, was in the limelight for a while, overwhelming all the directors and actors in Hollywood.

But Mel Gibson himself, while delighted, feels inexplicably frustrated every time he sees the crazy box office growth several times.