The Best Entertainment Era

The current situation of Marvel, I wonder if you two have heard of it?

In the meeting room of Marvel Comics, Avi Allard looked at Robert Lee and Robert Iger: What did Relativity Entertainment think about what we discussed before?

Robert Iger said, I've heard of some.

Robert Lee also said: Relativity Entertainment has a good cooperative relationship with Marvel Comics, and we will not watch Marvel get into trouble.

Perhaps because there is no other solution in the short term, Avi Arad actually asked with some expectation: Would Relativity Entertainment buy the copyright of those Marvel characters?

Can you listen to me? Robert Lee smiled and said, With regard to the copyright of these characters, we can cooperate more deeply with Marvel and Relativity Entertainment.

Avi Allard immediately raised his vigilance. Thinking of the previous 20th Century Fox, his tone was instantly stiff: How do you want to cooperate?

Robert Lee glanced at Robert Iger, and Robert Iger nodded slightly. No matter how euphemistically he said this kind of thing, it was still a bit harsh after all.

Relativity Entertainment intends to bring many Marvel superheroes to the big screen to form a huge super series of movies. Robert Lee's tone was particularly peaceful: To achieve this goal, Relativity Entertainment needs to cooperate closely with Marvel .”

Avi Arad is not an idiot, and instantly understood what Robert Lee meant: Relativity Entertainment wants to acquire Marvel?

Robert Iger knew there was no need to deny it, and said, Yes. He was very careful with his words: Relativity Entertainment wants to invest in Marvel.

Avi Arad knew that this was the COO of Relativity Entertainment, and soon, the CEO of Relativity Entertainment.

Robert Iger said: Relativity Entertainment invests in Marvel, fully assumes Marvel's debt burden, and resolves the debt crisis facing Marvel. Marvel and Marvel's brand will continue to exist, and even with the help of the huge Relativity Entertainment. Platform development, if the plan goes well, Marvel is very likely to return to its former glory in the future.

Avi Arad is not convinced: Marvel will rise again?

Robert Iger said: Our two companies work closely together, and this day is not far away.

Avi Arad didn't answer Robert Iger's words,

Turning to look at Robert Lee: Is this what Ronan meant?

He believed in Robert Lee more than Robert Iger.

Yes. Robert Lee said directly: Ronan personally planned a huge film series and an industry plan around the film.

He emphasized his tone: You must have heard of Ronan's ability in movies.

Avi Allard nodded slowly. Compared with the aggressiveness of Twentieth Century Fox, the two of Relativity Entertainment are at least not offensive.

Originally, Marvel Comics first turned to Relativity Entertainment for help.

In fact, it’s not like Relativity Entertainment’s idea of ​​acquiring Marvel before, and Marvel has been looking for new investors. The problem is that there are no powerful people or companies that can take a fancy to Marvel.

Avi Allard thought about it for a while in silence, and after considering the current situation of Marvel comics and what he knew about Relativity Entertainment, he finally asked, How does Relativity Entertainment want to invest in Marvel.

Robert Lee is very clear, judging from Avi Allard's reaction, his work in recent years has not been in vain.

Avi Arad is Marvel's largest shareholder, chairman and CEO, as long as he can be dealt with, at least half of the success is achieved.

Relativity Entertainment assumes all of Marvel's debts, and at the same time acquires Marvel's shares at the market price of Marvel on the day of investment negotiations plus a 5% premium.

This kind of acquisition cannot be done completely according to the stock price, and a certain degree of premium is essential. Robert Iger continued: Of course, Marvel Comics is still an independent company with stable management. As long as Relativity Entertainment has an absolute holding, Ala Mr. De and other management personnel can still maintain a certain shareholding ratio.

Avi Arad didn't say anything. In Marvel's case, the conditions are not bad.

Robert Iger said: After the acquisition is completed, Relativity Entertainment will inject capital into Marvel...

Avi Arad interrupted Robert Iger, saying, What's your plan for that movie series?

Just as Robert Iger was about to speak, Avi Allard said again: Since Ronan is the direct planner, I want to have an interview with Ronan. In terms of film production, I only trust Ronan.

Robert Lee and Robert Iger looked at each other and said, I'll notify Ronan right away.

Avi Arad said, We'll talk when Ronan arrives.

Robert Lee and Robert Iger shook hands with Avi Allard to say goodbye, published Marvel comics together, and boarded the car waiting at the door.

Avi Allard's willingness to oppose is not very strong. Robert - Iger said.

Robert Lee said: Marvel Comics has been looking for investors for a long time. If we were not looking for an absolute controlling stake, Avi Arad would definitely welcome Relativity Entertainment very enthusiastically.

Robert Iger nodded slowly. If it wasn't for winning Marvel at a lower price, Relativity Entertainment and Ronan would have done it long ago.

If the transaction can be completed now, it may cost twice as much as last year.

On the day Ronan received the call from Robert Lee, he rushed to New York from Los Angeles, and had a special call with Avi Arad before coming here.

In the past few years, Marvel has probably lived through enough hardships, and is not opposed to the acquisition of Relativity Entertainment, and some high-level executives even welcome it very much.

For many people who work in Marvel, as long as Relativity Entertainment can give a certain guarantee, the company will usher in a new development opportunity, which is much better than the half-dead state it is now.

Avi Arad's focus on the call was the film program.

Ronan is very aware that the reputation he has built up in movies over the years may play a key role.

On his second day in New York, Ronan, along with Robert Lee and Robert Iger, went to Marvel to meet Avi Arad.

Ronan entered the reception room with the basic information, and had a private talk with Avi Allard, and several other senior executives of Marvel Comics were responsible for entertaining Robert Lee and Robert Iger.

In the past few years, Hollywood adaptations of Marvel movies have succeeded and failed. Avi-Arad said: But the situation of Marvel has not changed much, and some of them have not even helped, especially those that have failed. A serious drag on Marvel.

He looked at Ronan: I have carefully observed you and Relativity Entertainment. Let's put it this way, Ronan, except for you, I don't believe anyone else can guarantee the success of Marvel movies.

Thank you. Ronan replied politely, and after pondering for a moment, he said: Marvel doesn't make much profit from a successful film adaptation, because Marvel is completely separated from the film and cannot directly enjoy the dividends brought by the film's success. .”

Avi Arad said: So, you want to make Marvel and Relativity Entertainment one?

Ronan said directly: The two companies can form complementary advantageous industries. Avi, if you think about it carefully, in this era, the entertainment and media industries are deepening their linkages, and even form a huge entertainment group together. With a more complete industry Chain and scale, strive for market and development space.”

Avi Arad sighed softly, how could he not have seen this? But he couldn't say it, because Marvel wanted to join the big group before, and no one dared to take it easily.

Of course, Avi Allard couldn't say this idea of ​​belittling the value of Marvel.

Ronan added: Since the mid-1990s, the entire North American comic industry has entered the Great Depression stage, and it has not changed much until today. Why didn't DC Comics encounter such a big crisis as Marvel? Avi, you Have you ever thought about it? Behind DC are Warner Bros. and Time Warner, and their ability to resist risks is the leader in the North American comics industry.

Marvel and DC are the two largest comic book publishers in North America, and their situation is very different now.

Avi Allard said: I also considered finding a bigger development platform for Marvel.

Relativity Entertainment is indeed inferior to Warner Bros. Ronan understands Avi Allard's concerns: But Relativity Entertainment has established a relatively complete upstream and downstream industrial chain, and has marketing channels in most markets around the world. The cooperation between Entertainment and Marvel will achieve the effect of a strong alliance.

Relativity Entertainment and past achievements have given Ronan enough confidence: You must have heard of Relativity Entertainment's production capabilities. From the beginning of the new century to the present, the online and offline channels of Relativity's films are all counted together. There has never been a loss-making movie, and movie adaptation is the biggest way out for Marvel comics, and it is also the only breakthrough to get rid of the current situation.

Avi Arad suddenly showed a bit of a wry smile: I also had a similar idea, planning to shoot my own superhero movie independently with Marvel Comics, but I can only think about it, you bought the copyright of those characters a few years ago After that, Marvel Comics didn’t have any famous comic characters to come up with, we didn’t make a movie, we didn’t have the experience, we didn’t have the money.”

Ronan nodded slowly: The investment of Relativity Entertainment can be achieved. I plan to transfer some of the elite personnel of Relativity Entertainment, together with the personnel of Marvel Comics, to build Marvel Comics into a brand new Marvel Entertainment company. Of course, you are most familiar with In the case of Marvel, you are still in charge of the company.

Hearing this, Avi Allard thought about it carefully. Ronan's reputation has long been spread, and he is famous for his compliance and the spirit of the contract.

There is no question of credibility in these words.

Then there is only one problem.

Avi Arad looked to the side: Ronan, I need to know the movie plan, and I need to be responsible for the entire Marvel.