The Best Entertainment Era

Back in the car in Beverly Hills, Will Smith couldn't help but wonder in his heart, and asked, Ronan, what did you talk about with the Olsen sisters?

Ronan shrugged: Their business is not good, and they want me to help them sell.

Tom Cruise nodded: I've heard about their situation. Most of the girl stars are like this. When they were young, they were cute and lovable. When they grow up, their cuteness disappears, and they fade out of the audience's sight. In the end, they can come out again. , not many.

What you said is too heavy and realistic, Tom! Will Smith joked: This matter can be written as a script, a story that a billionaire and a pair of bankrupt sisters have to tell.

Ronan seemed to hear a familiar name, and asked, Will, what did you say?

Will Smith spread his hands: It's nothing, the story you and the Olsen sisters have to tell.

Ronan looked at this unreliable guy and said directly, I didn't agree to help.

Thinking of Ronan's good guy superiority, Tom Cruise revealed: But you didn't say no, did you?

Your style. Will Smith pointed to Ronan: We understand.

Ronan shrugged: It's impolite to refuse in person, Shahai's entertainment is limited, so there is no suitable role for them.

Will - Smith and Tom - Cruise is still a look of disbelief.

The awards season has come to an end, and the results of various awards are still being announced. In the most important awards, the two award-winning films of Relativity Entertainment are still doing well.

At the British Academy Awards, Will Smith successfully took home the Best Actor, while Crash was only nominated for Best Director and Best Picture due to its subject matter.

Will Smith also won Best Actor at the Screen Actors Guild Awards, which are directly linked to the Academy Awards for Performance.

But Paul Haggis was only nominated for Best Film Director by the Directors Guild, and the award was taken away by Clint Eastwood.

However, at the Producers Union Awards, Crash came back to take home the best picture trophy.

During this period, all the awards with Best Actress were awarded to Hilary Swank.

Now that the awards season has progressed, the situation of the four major Oscar awards has become more and more clear.

The top hits corresponding to the major awards have basically shown a sweeping trend in the awards season since it was released.

Of course, there are also bad-mouthing voices.

Although Oscar's death is a small probability event, it does happen occasionally.

Among the media's predictions, the ones most likely to be upset are When Happiness Comes Knocking and Will Smith.

According to the past practice of the film academy, Oscar does not like actors like Will Smith. The identity of a comedy plus commercial superstar will be the biggest obstacle to winning.

There are too many actors of this type in Hollywood.

But many judges who are really qualified to vote, affected by the social situation, wanted to vote for black actors, only to find out when they voted that they were really qualified to vote for the best actor in their hands.

Only Jamie Foxx and Will Smith.

Jamie Foxx is also a comedian. When discussing privately, many people said: He is also a comedian, no matter what he does, he is not as good as Will Smith.

You can't vote for the old Clint Eastwood, can you?

Moreover, the best director can reflect the value of Clint Eastwood.

Amid all the turmoil, the 77th Oscar Nominees Luncheon was officially held at the Ritz-Carlton Hotel in Beverly Hills. Although Ronan was not present in person, it was involved in the selection of multiple films from Relativity Entertainment. CEO Garcia-Rodriguez attended the nominees luncheon and was the first to report back.

This awards season, Relativity Entertainment has a total of four films going for the Oscars, namely Eavesdropping Storm, Emperor Penguin Diaries, Crash and When Happiness Comes Knocking.

The first two have limited investment resources, but the competition for the declared awards is relatively small.

Eavesdropping Storm got his wish and got the best foreign language film nomination.

The Emperor Penguin Diaries was nominated for best documentary.

Apart from declaring awards, Relativity Entertainment basically did not do any special Oscar PR for this film. Since the North American box office of the film has reached as high as 55.68 million US dollars, and it has achieved great commercial success, the effect of the Oscar halo effect will not be particularly great. .

Even if he was nominated, Ronan still gave Emperor Penguin Diaries a laissez-faire. It would be best if he came back with an Oscar, and it doesn't matter if he doesn't.

Including the investment in publicity and distribution, only the North American box office is divided into one item, and the embassy film industry has achieved more than double the return on investment.

This documentary is very interesting and is loved by animal protectors and cute animal lovers. Unlike the blocky film Eavesdropping Storm, even if it only maintains the most basic five theaters, the average box office of a single theater on weekends has dropped to Under five thousand dollars.

The screening of Eavesdropping Storm in Europe has already generated profits for Relativity Entertainment and Koch Films. In Europe alone, the total box office reached 32.14 million US dollars.

The film cost only $2 million to make.

However, in order to achieve better results in North America, it is very difficult without an Oscar award. After more than a month of screening, the North American box office of Eavesdropping Storm is only more than 700,000 US dollars.

Of course, such achievements are also related to the extremely limited scale of screenings and the almost no publicity investment of the embassy film industry.

Having said that, this kind of film has no news that can attract the attention of North American audiences. Who would be stupid enough to spend millions of dollars?

After Eavesdropping Storm was nominated for the Oscar for Best Foreign Language Film, Embassy Pictures began to print more copies. In order to save costs, some copies were even shipped from the UK, which had already been out of stock.

They are all German film copies, so there is not much difference in use.

It also saves a lot of money.

Prior to this, Embassy Pictures had only prepared ten copies of Eavesdropping Storm.

Compared with these two films, which have only one Oscar nomination, Crash, a film that fits well with the current social situation, can be described as a good harvest.

Crash was nominated for six awards including Best Picture, Best Director and Best Editing.

Happiness Knocks was a bit worse, but also had two nominations for Best Adapted Screenplay and Will Smith's coveted Best Actor.

And Don Cheadle, who had a high voice for Hotel Rwanda before, failed to enter the nomination list.

In fact, this is not difficult to understand. The black uncles in North America can't be comforted. Who has the time to pay attention to the massacres caused by non-chiefs.

In the eyes of the black community in North America, non-chiefs have never been their compatriots.

In a way, Will Smith squeezed out Don Cheadle for the nomination.

When Happiness Knocks on the Door was released for seven weeks, with a North American box office of 188.91 million US dollars, and the market potential is already small.

However, the film has not been released in any overseas market. If Will Smith can win the best actor statuette, it will effectively boost the performance of the film in overseas markets.

With the announcement of the Oscar nomination list, the winners at the nomination luncheon began to expand their screenings. For example, Million Dollar Baby quickly expanded to 2010 theaters, and the weekend box office surged by nearly 700%. The first extended screening weekend in North America Got $13.28 million.

In terms of relative entertainment, When Happiness Knocks on the Door has always been the largest response, so naturally there is no need to expand the screening.

Crash was one of the big winners at the nominees' luncheon. Of course, Embassy Pictures also expanded the scale of screenings, increasing the number of theaters to 1998, and taking in $11.87 million for the weekend.

Including the income from previous screenings, the North American box office of Crash totaled 18.72 million US dollars.

The North American box office has far exceeded the total investment of Embassy Pictures in this film.

The extended screenings of Crash are just beginning.

Restricted by various factors such as the subject matter, content and language of the film, the extended screening of Eavesdropping Storm did not go so smoothly.

Even though the German-language film was nominated for an Oscar for Best Foreign Language Film, Embassy Pictures has only managed to secure expanded screenings in 212 theaters in North America. The weekend box office was less than US$6,000, and the weekend revenue was US$1.15 million.

The results of the first weekend after the extended screening were not good, and certainly not too bad. Strictly speaking, for the North American film market, such a box office can be classified as good.

Eavesdropping Storm can continue to expand its screenings, but it is impossible for the scale to exceed 500, and even more than 300 will be very difficult.

The investment and revenue of the North American market are listed separately within the embassy film industry. The types, themes and restrictions of the films are placed here. If the investment is increased indiscriminately, the North American market will inevitably suffer losses.

But controlling the scale of investment may generate profits.

The four films received multiple Oscar nominations, and Relativity Entertainment attracted the attention of many companies in an instant. However, after careful analysis, many people found that among the four films, only When Happiness Knocks on the Door was produced internally by Relativity Entertainment, and the other films were either co-produced. , or purchased from overseas.

Running four films at the same time to hit the Oscars is beyond the reach of any Hollywood company, and it will seriously disperse resources.

Therefore, after the announcement of the nomination list, Ronan focused his public relations and publicity resources on the best picture of Crash and the best actor of Will Smith.

As for the other awards, just hit your luck.

Paul Haggis was very excited when he was nominated for the best director, because he is a veteran in the Hollywood industry. Just a name, I know that I have no chance of winning the best director statuette, and his personal public relations direction has also been transferred to the best film.

Although the Academy stipulates that after the announcement of the Oscar nomination list, no company or individual is allowed to publicize, but at this time of year, the Oscar competition will enter a fierce stage.

On the Georgia side, another divine assist came in at this time.

Two cops freed from prosecution!