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On a very ordinary weekday morning, media reporters gathered at the Hilton Hotel in Beverly Hills. Tom Cruise held a press conference here to announce the establishment of the ALS Charitable Foundation.

Ronan also established a charitable foundation before, but compared to the huge movement of Tom Cruise, his foundation was established quietly.

This is also determined by the positions of the two people.

Compared with top Hollywood stars like Tom Cruise, Ronan is more of a behind-the-scenes producer. On the one hand, the establishment of a charitable foundation really wants to help some people, and on the other hand, it is also for the increasing personal income. Legal and reasonable tax avoidance.

Instead of handing over some money to the IRS, it is better to invest it in charity within the scope approved by the IRS. This can at least earn you a good reputation.

Tom Cruise is different, celebrity charity is a must for Hollywood superstars.

Before establishing the ALS Charitable Foundation, Tom Cruise also made various charitable contributions.

It's an unwritten rule in Hollywood, too.

Taking a closer look, it is not difficult to find that the top stars in Hollywood are basically top charity or charity ambassadors. It is a common practice for Hollywood stars to do charity. If any big Hollywood star has never participated in charity activities, it would be a shame and a shame.

And no matter how fucked up celebrities are, they pay great attention to their personal image when they do charity publicly.

For example, those celebrities who serve as UN organization charity ambassadors seldom refuse the countries and regions that the foundation asks them to go to. They are responsible for their own expenses during the trip, and they will not make all kinds of unreasonable demands like they did when they were on the crew.

Of course, it is difficult for outsiders to know what is going on in private.

But in general, although the charity of Hollywood stars is a super personal show, it can help many people in need.

At the press conference for the establishment of the ALS Charitable Foundation, Tom Cruise lamented what he had seen and heard a few days ago, and played the pictures taken by media reporters on the spot. Dean John Colter and other medical workers The personnel and the family members of the sick patients also made relevant statements, which won the sympathy of countless people.

At the end of the press conference, Tom Cruise announced a donation of $5 million to charitable foundations to help ALS patients across the United States.

At the same time, he also announced several other donors and corresponding funds.

Will Smith donated $3 million, Spielberg $2 million, Ronan $5 million, and so on.

On the first day of its establishment, the ALS Charitable Foundation received a donation of 20 million US dollars and won the attention of countless people.

This is the appeal of Hollywood's top stars.

In addition, the foundation is a charitable foundation with public accounts, and regularly announces the movement and use of funds to donors, the public and the media.

Since Ronan encouraged Tom Cruise to participate in the ALS project, of course he should be reminded to eliminate his worries.

He also believes that Tom Cruise will not be so confused as to make charitable donations.

Hollywood stars participate in public charity activities, and all of them are good people who are enthusiastic about public welfare, but private chaotic things happen from time to time. For example, many celebrities’ charitable foundations belong to the type of closed accounts, and the foundation’s daily expenses can occupy huge sums of money. more than sixty percent of the amount.

This kind of example is not only on the other side of the Pacific Ocean, it is not uncommon in Hollywood. It is a daily operation for celebrities to go to the accounts of the foundation for eating, drinking, sleeping and other expenses.

Faced with the magic of money, people tend to make a lot of exaggerated choices.

Even I would wonder afterwards, how could I be so obsessed with lard?

The press conference was undoubtedly a great success, winning applause for Tom Cruise.

Netflix shared above that Tom Cruise announced the establishment of the ALS Foundation and related donation methods through his account as planned.

The ALS Charity Foundation also registered an account on Netflix and obtained the official certification of Netflix.

Relevant news was reposted by netizens one after another. In just half a day, the number of reposts exceeded 200,000.

Thank you Tom Cruise for your kind act.

This is a related review by a user who is a family member of a patient with ALS.

More passers-by users also applauded.

Tom Cruise is still the responsible star!

Applause for Tom Cruise, man!

Of course there are people who speak sour words, but no one else, just the netizens themselves, will reply to them.

And as the person involved, there is no need to reply to Keyboard Man.

No matter how charismatic or contagiously written, a keyboard warrior cannot be convinced.

This kind of work that is doomed to futility may not be realized by many people now, but with the popularization of online social networking, it will soon become a consensus.

To Ronan's surprise, Nicole Kidman also registered as a Netflix sharing user, and immediately forwarded the news that Tom Cruise established the ALS Charity Foundation, announcing a donation of 1 million to the foundation Dollar.

When you think about it, it's not surprising that Nicole Kidman is spending money to gain popularity.

Anyway, Nicole - Kidman is not Oprah and Julia - Roberts kind of iron cock, said the donation and then denied it.

With the cooperation of Tom Cruise, the first step of the ALS Charity Project went very smoothly.

The follow-up plan needs to wait for a period of time for the news to ferment, and cooperate with other plans before launching.

Tom Cruise handed over the charitable operation and publicity to his agent team. The large Hollywood brokerage companies all have dedicated charity operation teams dedicated to promoting and developing star charities.

Because philanthropy is one of the most effective ways to brush up your style.

Large Hollywood brokerage companies often regard charity as an important way to create stars.

Some stars, who have not released successful films for several years in a row, can stabilize themselves in the first-line position through charity.

To be precise, the intuitive factors that represent the hierarchy, such as the star's own status and worth, are not determined by art, but are operated.

For example, the former Charlize Theron, after winning the Oscar for Best Actress, was shrouded by the Oscar curse and lacked heavyweight works and roles, but the identity of Dior spokesperson effectively maintained her exposure.

Tom Cruise temporarily put down other work at hand and began to prepare for The Departed. Under the coordination of Relativity Entertainment and CAA, the FBI has two retired agents who are willing to work with Tom Cruise. Their careers do some necessary communication.

This will help Tom Cruise play an undercover role. After all, no matter how crazy and dedicated he is, it is impossible for Tom Cruise to really go to a gangster to experience life.

What if there are comrades in the gang who like Tom Cruise? It's too dangerous!

Ronan asked Mark Randolph to pay attention to the popularity of the ALS action on Netflix, planning to wait for a while for the next stage, and his energy turned back to the film production he was directly responsible for.

Christopher Nolan's The Prestige ended all filming and returned to the Relativity Mansion to enter the post-production stage.

Warner Bros. and DC Comics have been pressing for a Batman sequel, and Christopher Nolan will start preparatory work on The Dark Knight once the film is complete.

After Tom Hanks' The Da Vinci Code went to many places, all filming work was over. Since the film will be distributed by Embassy Pictures, the crew simply rented the post-production studio of Relativity Entertainment for post-production.

The film adapted from this popular novel will be released next year, so there is plenty of time.

One year of preparation, one year of filming and production, and another year of release to recover funds. This is the standard production model for Hollywood large-scale commercial films.

Relativity Entertainment generally follows this pattern, but at a slightly faster pace thanks to Ronan.

However, Relativity Entertainment's first-tier big-budget movies have an average operation time of more than two years.

For example, Fast and Furious 3 has just started filming, and the release date is also set for next summer.

There is also Zack Snyder's Three Hundred Warriors of Sparta, after dozens of actors have undergone hellish fitness training and cruel torture, these sportsmen with the slogan I died at Thermopylae written on their bodies, Will Starting from this month, it will be transferred to the shooting stage.

As for those small-scale horror films and their sequels, they are constantly being filmed and produced.

Filming has begun on James Wan's Saw 3, the final installment of his Saw trilogy.

Ronan promised James Wen that after the completion of the trilogy, he would fully support him in creating new film projects.

When the time is right, Ronan will talk to him about Insidious and The Conjuring, and mention the concept of the horror film universe.

Here's hoping James Win brings an alternative cinematic universe to Relativity Entertainment.

Relatively speaking, entertainment is less involved in comedy, last year's Wedding Crashers was a big success, and The Hangover is also preparing to start.

Even counting The Hangover, comedies are still a minor force in Relativity Entertainment.

Ronan seldom watched Hollywood comedy movies because he couldn't get the laughs of American comedies, and his memory in this regard is also limited.

However, there was a movie that impressed him very much. The guy who sang I've seen the Oscar queens' Mimi once served as the host of the Oscars ceremony made a super cheap bear movie.

That teddy bear is not just a cheap one!

Ronan specifically asked Dinah's lawyer, and the use of teddy bears to shoot movies does not involve copyright, even if it is the protagonist, there is no problem.

No copyright disputes, no doubt a good thing.

Having said that, if every toymaker can be this bold with its products, there must be more interesting works on the silver screen than Teddy Bear.

In the second week of March, there was news from Marvel Entertainment that all filming of Iron Man had ended.