The Best Entertainment Era

For Family Carnival, Disney has a huge advantage, not only in filming and production, but also in publicity and marketing.

The embassy film industry has been strengthening its strength in this area. The audience of Alice in Wonderland will have a great overlap with the animation film in the future. The publicity and release of several animated feature films have also accumulated the embassy film industry With enough experience, we have opened up certain peripheral channels.

Low-cost movie peripherals from across the Pacific Ocean are shipped to all parts of the world every day.

For example, Peppa Pig, the latest order for cartoon toys, dolls, figures and other peripheral products, the Embassy Pictures paid tens of millions of dollars just for a certain reservation fee in North America.

In the earliest days, including Robert Lee and George Clint, who believed in Ronan most, they had great doubts about handing over orders for peripheral products to the other side of the Pacific Ocean for production.

Just like a lot of ordinary Americans look across the Pacific.

But they cooperated several times in succession, and the high-quality and cheap products provided by the other side of the Pacific completely dispelled their doubts.

The cost is several times or even ten times lower than that in North America, the quality of products far exceeds that of India, and the proactive cooperation attitude, etc., have made the management of Relativity Entertainment have a great impression on the peripheral products of movies from the other side of the Pacific Ocean. .

As for those North American companies that come to your door for orders, in the face of sufficient profits, commercial companies don’t care if you are an American...

Ronan knew very well that the development on the other side of the Pacific Ocean was changing with each passing day and was constantly creating miracles. It would not take too long for the daily necessities of ordinary Americans to be surrounded by Eastern manufacturing.

As Avatar is preparing to shoot, Embassy Pictures began to formulate a detailed promotional and marketing plan for this super giant. Even if it is James Cameron's film, even if that film has made countless people become tap water, but wants to ensure that For a film to be successful, it still requires investment in publicity and marketing that exceeds the production cost of the film.

Every advertisement of the movie, every promotional soft article, is spent with money.

At the same time, another distribution group closely related to Avatar was also established in Embassy Pictures.

This group is responsible for developing the publicity and promotion of Alice in Wonderland.

The two teams worked in coordination, and Avatar and Alice in Wonderland were unified into the publicity and distribution plan code-named 3d.

These two films will be closely linked in the future.

After the success of Alice in Wonderland and the hit of Avatar, the market's hunger for such films triggered by 3D Dongfeng is the key, but the quality of the film is also the foundation.

Therefore, the quality of Alice in Wonderland must be guaranteed.

This kind of movie has no other gimmicks other than 3D. If you want the audience to pay for it, you need to be convincing.

Because of Johnny Depp's relationship with the Mad Hatter, Ronan remembered that the director of Alice in Wonderland was Tim Burton.

Alice in Wonderland is also the most commercially successful film of this talented director.

Today, Tim Burton has completed the filming and production of Charlie and the Chocolate Factory for Warner Bros. Ronan also watched the pre-screening of this film at the invitation of Warner Bros.

The style is as unique as ever.

Tim Burton's movies are very recognizable, and even the former Alice in Wonderland belongs to Tim Burton's relatively light-style works to a certain extent.

As for the reason, it is also very simple.

For films worth tens of millions of dollars, the production company can let Tim Burton make them, and his appeal in the market is enough to get back the investment.

But for a movie with a cost of 200 million US dollars, a director of Tim Burton's level may not have as much power in the crew as Michael Bay.

The shooting of Charlie and the Chocolate Factory is very interesting, especially the leading actor Johnny Depp, who is good at performing this type of role.

But Ronan also heard some bad news. It is said that Johnny Depp gave Warner Bros. a headache during filming and appeared on the set several times after getting drunk...

This still has Tim Burton as the director, with other directors, who knows what it would be like.

Therefore, Ronan asked Shahai Entertainment to make two-handed preparations when they contacted Tim Burton. If Tim Burton insisted on bringing Johnny Depp, especially Johnny who proposed all kinds of fucking conditions- Depp, I might have to find another director.

Probably Pirates of the Caribbean is more popular than ever due to the involvement of Ronan, the relationship between the initial investment and the investment of resources, which also led to the change of Johnny Depp a few years earlier.

All kinds of related news broke out after 2010. Before it was exposed, whether Johnny Depp had become like that, Ronan was far away from Hollywood at that time, of course he didn't know.

But in the current situation, the embassy film industry has no plans to reveal it out of publicity considerations, but the changes in Johnny Depp are actually happening.

In terms of backup directors, Ronan also drew up a list, with Robert Zemeckis, an alumnus of his USC Film School, at the top of the list.

This director who has won an Oscar statuette has never taken the route of independent literary films, but belongs to the kind with very strong commercial attributes.

Whether it is the famous work Who Framed Roger Rabbit, or Forrest Gump, plus the later Cast Away, they are all classics in commercial movies.

Moreover, Robert Zemeckis' style is more inclined to all ages than Tim Burton.

The contact with Tim Burton is not going well at the moment.

At the project discussion meeting of Shahai Entertainment, a deputy director from the production department in charge of this project said: After Tim Burton read the script, he made certain requirements.

Ronan asked, What's your request?

The deputy director quickly said: Tim Bird is very concerned that the plot of our script is no different from the past fairy tale version, and he asked for a major change in the script, with a darker plot to match his style, and he requested the final editing rights. ...

George Clint put it bluntly: He never owned the final cut.

The deputy director continued: There is another point, he wants to increase the role of the Mad Hatter, and proposed to let Johnny Depp play this role.

Ronan frowned slightly. Compared with Fairy Tale and other movie versions, the first draft of the script completed by Shahai Entertainment has already increased the role of the Mad Hatter a lot. If it continues to increase, this will not be a movie with a heroine.

Might as well just change the name to The Mad Hatter Saves the Underworld.

George Clint answered at this time: I chatted with Garcia two days ago, and he said that during the promotion of Pirates of the Caribbean 2 by Embassy Pictures, Johnny Depp caused a lot of trouble?

Ronan nodded slightly: I didn't expect Johnny Depp to become what he is now.

According to the entertainment news I have seen, it was not until the filming of Pirates of the Caribbean 4 that various outrageous things about Johnny Depp in the crew began to appear in the media and on the Internet.

When Hollywood stars play big names, they are no different from those on the other side of the Pacific Ocean, but the professionalism of most stars is beyond doubt.

Even Jennifer Lopez, the most famous troublemaker, will fully cooperate once she enters the crew.

It can only be said that many people and many things do not die.

Tim Burton is insistent? Ronan asked.

The deputy director replied: There are discussions on other aspects, and it is estimated that they can also be resolved through later negotiations, but Tim Burton is very insistent on using Johnny Depp as the leading actor.

He thought for a while, and added: In recent years, in the movies made by Tim Burton, the leading actor has always been Johnny Depp.

At present, Shahai Entertainment, and even the entire Relativity Group, have a bad impression of Johnny Depp.

Ronan thought for a while and asked, Blinder, you are the direct person in charge of the project, what's your opinion?

Blinder knew Ronan's work style, so he didn't go around in circles, and said directly: I suggest temporarily suspending contact with Tim Burton, mentioning Robert Zemeckis as the first director candidate, and talking to Robert Zemeckis as soon as possible. - Zemeckis negotiations.

When Ronan proposed Robert Zemeckis as one of the director candidates, he also carefully considered the USC film school alumnus.

Tell me your reason. He looked at the deputy director.

Blinder was straightforward and concise: Compared to Tim Burton, Robert Zemeckis's style is more popular, he has made better achievements in directing films in the past, and has stronger popularity and commercial appeal.

These are all on the bright side. Compared with Robert Zemeckis, Tim Burton's commercial achievements are average, and he was not a director known for his business in the past.

Blinder continued: After several field contacts with Tim Burton, I found that he basically doesn't understand 3D shooting and production, which will bring huge troubles in the preparation period and post-production. After all, we want to The film was shot and produced in 3D.

These words also reminded Ronan that he had neglected such an important aspect before.

Once, Ronan watched the 3D version of Alice in Wonderland in the theater. As for the 3D effect, it is more than a fool can describe it?

To be precise, the only thing that can reflect the 3D effect is the subtitles of the movie.

That Alice in Wonderland was not shot in 3D, but a completely post-transformed 3D movie.

That is to say, there is such a possibility that after Tim Burton completed the production of the film, Disney saw that it was profitable, and then converted Alice in Wonderland into a 3D film through post-production.

The 3D of the film has nothing to do with Tim Burton.

Blinder's words continued: Robert Zemeckis is different, he has filmed and produced the 3D family film The Polar Express, and is also one of the representatives of Hollywood technical directors, and has rich field experience in 3D shooting.