The Best Entertainment Era

Hello, Mr. Anderson.

In the reception room of the Relativity Building, a bald man wearing gold-rimmed glasses warmly shook hands with Ronan: It's an honor to know you.

Ronan smiled and said, Hello, Verratti, I heard Bob talk about you.

This man named Verratti was Robert Iger's colleague at Disney and is currently the president of Disneyland Corporation.

According to Robert Iger, Verratti belongs to the firm Michael Eisner faction.

Sure enough, Verratti then said: Mr. Anderson, I bring greetings from Mr. Michael Eisner.

Ronan remained calm, maintaining a polite smile, and said: I have had several contacts with Mr. Eisner, and I am very impressed. He is a management expert full of practical spirit.

Verratti said very politely: Mr. Eisner also appreciates Mr. Anderson very much.

How could Ronan believe such nonsense? He did hang out with Michael Eisner, but it wasn't particularly pleasant.

For example, Michael Eisner once criticized Johnny Depp's Captain Jack Sparrow.

Of course, there is no sharp conflict between the two sides.

In the past two years, Walt Disney was unstable internally, and Michael Eisner's energy was mainly on Roy Disney.

Ronan was a little curious about Verratti's reason for coming, but he was not in a hurry. He said, Mr. Eisner has single-handedly developed Disney from a single studio to today's entertainment media group. It is very remarkable. If it weren't for him, Disney must have was swallowed up.

Verratti said: Mr. Eisner believes that if Disney wants to develop rapidly at this stage, it must cooperate with a dynamic company like Relativity Entertainment.

It's an honor for Relativity Entertainment to be able to cooperate with Disney. Ronan deliberately lowered his posture a little bit, because he did have ideas for Disney. Verratti's coming here this time can be said to be Disney's internal motivation and external motivation Reason, Robert Iger has done a lot of work on both sides of Michael Eisner and Roy Disney before. He also said: Strong alliance, win-win development, has always been the concept that Relativity Entertainment upholds.

Robert Iger has been at Disney for many years,

There are some convenient conditions that Ronan does not have. Now that Verratti has come to the door, Robert Iger's work has achieved remarkable results, and Ronan naturally cannot hold back.

Verratti is also very clear that these words are beautiful, but the relationship between enterprises is ultimately determined by interests.

By the way. Verratti said with a smile: Mr. Anderson, I haven't congratulated you on the box office success of Pirates of the Caribbean 2: Dead Man's Chest.

Ronan said politely: Thank you, the main reason is that the audience likes it.

Pirates of the Caribbean 2 is a global simultaneous release, the first The Curse of the Black Pearl was a great success worldwide, and Johnny Depp created such a heartthrob character as Captain Jack Sparrow , when the second part was released, overseas markets also responded enthusiastically.

Embassy Pictures has made sufficient preparations for publicity and distribution. The total budget of the second film, including production and publicity, is as high as 300 million US dollars.

Sufficient investment also brings high returns.

In addition to North America, Pirates of the Caribbean 2 was simultaneously released in nearly 50 countries and regions at the same time. Captain Jack Sparrow is full of charm, and the overseas box office reached more than 250 million US dollars in the first weekend.

It also set a record for the highest worldwide weekend box office box office for a single film ever recorded.

Verratti said again at this time: Yes, the audience likes this movie so much. Mr. Eisner also specifically explained that he asked me to convey his apology. The original remarks were too reckless.

Ronan seemed very magnanimous, waved his hand, and said, It's okay. To be honest, when Johnny Depp's style first came out, it also scared me.

Having said that, he couldn't help laughing, and Verratti also laughed.

It seemed that all the unhappiness before had vanished in the laughter.

Verratti complimented: The Pirates of the Caribbean series has all the elements of a successful Hollywood commercial film, beautiful women and handsome men, hot scenes, compact stories, and gorgeous special effects. No matter how you say it, making a pirate movie like this is already the biggest. succeeded.

Ronan nodded first, and then said: In fact, the most successful part of the movie is not the box office, but the global influence it has brought, which has laid a solid foundation for the market operation outside the theater.

Hearing Ronan's special words, Verratti's heart moved, and he asked tentatively: Mr. Anderson, I wonder how much the offline income of the first Pirates of the Caribbean is?

Sorry, this is the company's commercial secret. Ronan immediately put on a heart-to-heart gesture: I am an old friend with Disney, and I can generally disclose a little bit. It has been two years since the first film was released, and the offline profit is about That's six times the online profit.

He shrugged: Speaking of it, it's a pity that the peripheral channels of Theory of Relativity Entertainment are still not perfect, otherwise there will be more profits.

Verratti felt that the timing was good, and said taking advantage of the situation: Mr. Anderson, have you considered cooperating with Disney on the Pirates of the Caribbean series?

Ronan immediately showed a look of vigilance: Cooperate with Disney? How?

Seeing the obvious guard on Ronan's face, Verratti also knew that Relativity Entertainment would never easily cooperate with others and let others share the profits of the Pirates of the Caribbean series.

The same is true for any film company.

Verratti didn't want to cause the other party to form a preconceived opinion because of inappropriate words, and said patiently: Please don't get me wrong, Disney's suggestion will not damage any revenue of Relativity Entertainment, but will help Relativity Entertainment further expand the offline channels of Pirates of the Caribbean , increase peripheral profits.”

Where in this world can there be good things that fall from the sky, Ronan asked directly, How does Disney want to cooperate?

Walt Disney also operates film projects, and is well aware of the taboos of its peers. Before Verratti came, he was well prepared: The investment, shooting, production, and online and offline peripheral operations of the Pirates of the Caribbean series currently have Disney. Not touching, not interfering.

Ronan looked at Verratti, waiting for his next words.

Verratti took out his trump card: Disney is very sincere in cooperation. I don't know if Mr. Anderson understands Disney Town?

Ronan nodded slightly: I know, the shopping area supporting Disneyland.

Disney can let the peripheral products of the Pirates of the Caribbean series enter Disney Town. Verratti believes that this will definitely impress Ronan and Relativity Entertainment: Similarly, Disney can also allow the peripheral products of the Pirates of the Caribbean series to enter Disney's Self-operated stores around the world.

He added: Your products enjoy the same treatment as Disney products, and Disney only charges a small percentage of management fees.

This sincerity seems to be really sufficient, and Ronan can't fault it.

Disney Town and Disney's self-operated stores can be said to be one of the most popular sales channels for movies and animation peripheral products.

Especially the Disney Town supporting Disneyland.

Except in the United States, Disneyland is not self-operated, but outsourced. Among the overseas Disneylands, only the Disneyland in the island country is truly profitable, and the others are loss-making in the accounts.

But Walt Disney itself is not losing money, and the profits of various products in Disney Town should not be too high.

In addition, there are supporting theme hotels.

Like the Toy Story Hotel or something.

Thinking of this, Ronan couldn't help shaking his head secretly. Even someone as shrewd as Steve Jobs can only sign a contract that is extremely unfavorable to the long-term development in exchange for the chance of the company's survival.

Ronan seems to be very excited. In fact, looking at the whole of Hollywood, who is not excited about Disney's peripheral sales channels?

But with such favorable conditions, did Disney give Theory of Relativity entertainment so easily?

Although Disney's visit was the result of a Disney project that Ronan and Robert Iger had been running, the sincerity was unexpected.

The greater the sincerity, the greater the pit behind it.

Ronan didn't go around in circles, looked at Verratti, and asked directly: What about the conditions? Disney won't give Relativity Entertainment such good conditions for free, right?

Win-win cooperation is a win-win situation, and this is also the philosophy that Disney upholds. Verratti is very clear, this sincerity is very moving: Mr. Anderson, Disney is going to expand Disneyland around the world and add some new rides. The peripheral products of the Pirate series have entered Disney's sales channels, and if there are related amusement items from Disneyland as a package, they will definitely sell well.

This is so beautifully said, it is also comfortable for people to listen to.

Ronan was not dizzy, and said lightly: As far as I know, there are Pirates of the Caribbean rides in Disneyland.

But that's not Captain Jack Sparrow's Pirates of the Caribbean, Verratti said.

The actual situation is that when the first Pirates of the Caribbean was released that year, it did stimulate the park's related amusement projects in a short period of time, but tourists soon stopped buying it, because many people played this project precisely because of Captain Jack Sparrow Pirates of the Caribbean.

Disneyland can make a fuss about the Pirates of the Caribbean project, but it cannot involve movies. Once infringement is involved, it is also very troublesome, especially when the copyright owner is a big company in the circle.

Over time, visitors became dissatisfied with the park's Pirates of the Caribbean.

Walt Disney has two internal options, to let related rides fade out of the park, or to get authorization.

Roy Disney chose the former, and Michael Eisner naturally chose the latter.