The Best Entertainment Era

With the cooperation of the military, this film can save at least 40 million US dollars in expenses. As long as the crew is willing to cooperate, the military will fully cooperate with the crew from equipment to bases to soldiers.

In fact, the military's request is very simple, it just wants a gorgeous advertising blockbuster.

This is consistent with the line of the male protagonist Duke in the film, and Ronan certainly will not refuse.

Besides, it is not uncommon for Hollywood to cooperate with the military to shoot blockbuster movies, especially military recruitment movies.

The most typical example is Top Gun starring Tom Cruise, which is simply a super recruiting advertisement for the U.S. Navy. It is said that after the film is released, the Navy is particularly easy to recruit.

The joint military team also came to Los Angeles to actually discuss matters related to the script with Ronan and Michael Bay. In fact, the conditions they raised were not too much. Instead of monoclonal anti-alien robots, the U.S. military shows as many modern military equipment as possible on the screen.

Ronan understood that this was not so much an advertisement for recruitment as it was an advertisement for weapons.

Tell the world through a movie that could be widely popular, I have the best weapon on the planet, come and buy it.

The military has a lot of cooperation with Hollywood, and they also understand Hollywood's creative model, so there is no need for American soldiers to be obsessed with the air.

The cooperation between Michael Bay and the military began in the famous Into the Deadly Island, and the image of the military in it is actually not very good.

Propaganda, sometimes it doesn't have to be tall.

One of Ronan's goals in inviting Michael Bay to direct the series has also been fully achieved.

He knew that Director Bei had a good relationship with the military. Not only did they provide him with all kinds of the latest equipment, but even the Pentagon allowed his crew to film.

It would be difficult to get this kind of treatment for other directors.

The two parties already intended to cooperate, and the negotiations between the film crew and the military went very smoothly, and under the leadership of Michael Bay, a series of weapons and equipment to participate in the filming were determined.

For example, the Osprey tilt-rotor aircraft, the soon-to-be-retired F-117, the famous Black Hawk, the M1 main battle tank, the C-130, the Los Angeles-class nuclear submarine, and the entire Nimitz-class aircraft carrier formation, etc.

certainly,

There is also the F-22 Raptor that has just been officially unveiled in the world this year.

The military specifically emphasized this point with the crew, and asked the crew to focus on displaying the F-22 Raptor fighter.

Ronan followed suit and directly made the f-22 the flying form of Starscream.

As for various individual equipment, there are too many in Hollywood movies. Even if the military does not provide it, you can rent a lot of props.

As we all know, the US military's operations are extremely dependent on equipment. In the middle and late stages of World War II, its equipment was simply crushing on the Pacific battlefield.

For example, the Type Zero of the island country. At the beginning of the Pacific War, the Type Zero had an absolute advantage, but within a few years, after the old American developed a fighter against the Type Zero, the Type Zero had a new nickname, the Type Zero Lighter.

While negotiating with the military, the crew is also conducting another business.

The embassy film professionally set up a special team for Transformers, intervened in the project in advance during the film preparation period, and cooperated with Shahai Entertainment to solicit advertising sponsorship for the film all over the world.

As a modern sci-fi film, there will be a lot of cars and shops in it, so it would be too wasteful not to get advertising sponsorship.

From storefront advertisements to car advertisements to daily necessities advertisements, it is too trivial to have dozens of product placements in the film. The teams of Embassy Films and Shahai Entertainment are currently negotiating.

For example, the Bumblebee will appear in the classic shape of a beetle in cartoons, and then it will transform into a cool sports car. Those top supercar brands are relatively cold in their advertisements and show no interest.

But mass-type brands are very interested.

Chevrolet, Mustang, and Mercedes-Benz are all currently interested in product placement for the Camaro.

The other main King Kong characters are also the commercial focus of much attention.

Since it is a commercial film, of course Ronan will not refuse to advertise. According to estimates from the embassy film industry, the advertising revenue of the entire film may reach more than 30 million US dollars.

However, Ronan had communicated with Michael Bay on the placement of advertisements. The placement of advertisements must be natural and smooth, and cannot be forced.

Michael Bay was born as an advertising director. If he really put his heart into it, this aspect would not be a problem at all.

It used to be too ugly to eat.

Such as Shuhua Milk and Going Over the Mountain to Hong Kong City, it can be said that it is a typical example of implant failure.

Ronan would never allow such an ad to appear.

Whether it is a military equipment advertisement or a purely commercial advertisement, it can effectively reduce the actual investment of the film, and the real production cost will not be as exaggerated as announced to the outside world.

The reason why Michael Bay, the director, is so popular among Hollywood production companies is that he has many advantages.

For example, shooting and production will strictly follow the budget plan. Not only will the filming not exceed the budget, but often after the planned effect is achieved, there will be a budget surplus.

This is very rare among the big directors in Hollywood.

What is the routine operation of a great director? There's never enough power, there's never enough budget, there's never enough film length...

From a studio standpoint, Michael Bay is really likable.

Michael Eisner and Jerry Bruckheimer once said that Michael Bay is one of the greatest commercial directors of all time in Hollywood.

This rating is very high.

Compared with Transformers and Michael Bay, Alice in Wonderland and Robert Zemeckis, there is no discount on the $200 million budget.

This is a magical project, and it is impossible to place advertisements.

For the cost of 3D production, it can be said that how much money is invested will have as much effect.

Shortly after preparations for Alice in Wonderland began, Robert Zemeckis visited Ronan's office in the Relativity Building.

The first tranche of 25 million US dollars of start-up funds is about to be spent. Robert Zemeckis was not polite to Ronan, and said directly: The second tranche of funds needs to be in place as soon as possible.

Ronan nodded slightly: Don't worry, Sandsea Entertainment has already coordinated with the Pacific Investment Foundation, and the second investment of 30 million US dollars will arrive next week.

Robert Zemeckis breathed a sigh of relief: Excellent 3D effects are completely spent on money.

Ronan said: I understand. Robert, even if you put your heart in your stomach, the budget promised by the project will not be less than a penny.

In this day and age, 3D has just been commercialized in Hollywood, and its technology costs are quite astonishing.

Robert Zemeckis asked: By the way, the cast is about to start casting. Do you have any specific ideas for the heroine?

Ronan shook his head: I don't have a suitable candidate. Let's audition for the casting, it's not difficult to find the right one.

How about I recommend someone? Robert Zemeckis said with a smile, You know one too, Bryce.

Ronan asked, Bryce Dallas Howard? Lang's daughter?

Robert Zemeckis said: That's her. Dallas has already signed up to audition after hearing about the project.

Ronan thought for a while and said, The investment in this project is too high. I can't make a decision easily without seeing the results of the audition.

Robert Zemeckis understood what Ronan meant: Then see her audition.

He can understand that the production budget alone is as high as 200 million US dollars, plus the publicity and distribution costs? Such a huge amount of investment is no longer determined by Ron Howard's daughter.

Ronan recalled the appearance of Bryce Howard. The two had met before. Bryce Howard hadn't gained weight yet. Last time Ron Howard mentioned that she had already joined the crew of Spider-Man 3 and starred in Spider-Man 3. Gwen Stacy.

But wouldn't it be inappropriate for this typical big-boned and strong woman to play Alice?

In the previous impression, Ronan's biggest impression of Bryce Howard was wearing a pair of sky-high hats, standing upright, and running wildly in the jungle like walking on the ground.

Behind, Bryce Howard seems to be getting thicker and stronger, and he is not inferior to the dancing star.

Ronan didn't make a decision right away, he'll wait until he's seen the audition.

Besides, Anne Hathaway is also very interested in the role of Alice.

Back from Mumbai, India, Ronan had a daytime get-together with Anne Hathaway, during which the project Alice in Wonderland was mentioned.

Originally, Ronan wanted to ask Anne Hathaway if she was interested in the role of the White Queen, but Anne Hathaway wanted to audition for the heroine Alice.

Anne Hathaway is at her best, her appearance is at its peak, and her acting skills are guaranteed. Of course, Ronan will not refuse.

What's more, Anne Hathaway was really hardworking. In her exaggerated words, she almost had stomach bleeding that day.

Frankly speaking, except for the status of Ron Howard's daughter, Bryce Howard has no competitiveness in front of Anne Hathaway.

Anne Hathaway is currently preparing for an audition, one of which is to lose weight.

And the character of the Mad Hatter.

Of course, Robert Zemeckis does not have to bring Johnny Depp into the crew of Tim Burton. The role actor selection also needs to be resolved through auditions.

At present, many actors have signed up for auditions, such as Bradley Cooper who has just finished filming The Hangover and James Franco, the little green goblin in the Spiderman series, and so on.

Who to choose depends on the audition results.

For the special effects of this project, Sandsea Entertainment still cooperates with George Lucas' Industrial Light and Magic.

Lucasfilm is becoming a more regular partner of Relativity Entertainment.

Ronan also co-founded the USC Film School Employment Foundation with George Lucas, which aims to help USC Film School's professional students to integrate into the film industry faster after stepping out of campus.

This is also good for the development of Theory of Relativity Entertainment, which can ensure a steady stream of fresh blood.

USC film school graduates who have undergone professional study and practical experience have stronger professional abilities than those who have become monks halfway through.

People like James Cameron are, after all, a minority among the few.