The Best Entertainment Era

Relativity Entertainment, Ronan Anderson brand assembly line production, another commercial film with serious stereotypes!

With the full release of Taken 2 in North America, various film reviews have been released one after another, but among the film critics, this film is quite unpopular.

On the first day of its release, the professional word-of-mouth of Taken 2 was over. The Rotten Tomatoes index, which collected more than 50 critics' comments, was completely rotten, only 32%.

Fortunately, the theater audience scored a-, which is not too outstanding, but it is not bad for a commercial film.

The word-of-mouth in the media is actually not bad.

The Hollywood Reporter's review was pretty typical: Relativity Entertainment's sequel is a textbook example of how to make a good, successful and satisfying fast food movie.

Among ordinary viewers, the most liked comment on Taken 2 on Netflix also represents the views of most viewers: viewers who like the first part and expect to see more similar content will get what they want. expect something.

Therefore, on the first day of its release in North America, the film performed quite well at the box office, with a reported receipt of 21.28 million US dollars in 3,980 theaters.

On the second day, the professional reputation of Taken 2 continued to decline, and the Rotten Tomatoes index dropped to 24%, but the film's single-day box office rose by nearly 10%.

After entering 2000, a series of films with a rotten tomato index failed at the box office, and countless rotten tomato films became commercially successful.

Film critics and the first-line film market are further separated.

Hollywood commercial films are also breaking away from the traditional Hollywood model.

Sandsea Entertainment officially announced on Saturday that Taken 3 is confirmed to be a project, including the director Jerry Abrams and the main creative staff including the two main characters Liam Neeson and Amanda Seyfried, All will return.

At the same time, Taken 3 will also be the end of the series.

But the cooperation between Relativity Entertainment and Liam Neeson is far from over. After the third part is over, there will be a new rescue movie coming out.

A script about an airplane explosion and terrorist attack has been sent to Liam Neeson by Sand Sea Entertainment.

This old and vigorous actor is also very optimistic about Qiantu which is cooperating with Relativity Entertainment.

Liam Neeson is getting old. He was nominated for an Oscar for Best Actor when he starred in Schindler's List, but it didn't bring much help to his acting career. Even Hollywood's second-tier actors can hardly be called worthy of the name these years.

On the contrary, after cooperating with Relativity Entertainment, his fame, status and coffee position skyrocketed at the same time, and he was even hailed as a late bloomer.

Obviously, the old Schindler and Oscar nominations for best actor are very non-existent.

This man who has been tempered by time has completed his transformation into an action star after several successive action movies.

It has also proven time and again that his action roles are also very popular.

After the weekend, Taken 3's first-week box office was released. Although it faced competition from 20th Century Fox's Breakfast and Paramount Pictures' Full House on the same weekend, it still made $61.68 million. Sitting firmly on the throne of the North American box office charts.

There is no doubt that the commercial appeal of the sequel movie is obvious.

And in several overseas markets where it opened on the same weekend, Taken 2 also showed a strong box office appeal.

The box office of this film in the UK's first weekend was as high as US$13.91 million; Australia also received US$8.79 million; France's first weekend box office was infinitely close to US$10 million...

The film earned $41.2 million overseas in its first weekend.

Based on market findings and a series of data collected, Embassy Pictures predicts that the North American box office of Taken 2 will hit around US$270 million, and there is little pressure to exceed US$500 million worldwide.

The serialized movie strategy has made Relativity Entertainment today. At this stage and even in the next decade or so, Ronan's focus will still be on serialized movies.

Sequel movies can make it easier for film companies to make a lot of money, develop a fan economy, and spread widely.

I believe that for a film company, the fundamental significance of making a film is to create commercial value.

Therefore, ensuring long-term and stable income is the key point. Compared with investing in a sequel to a classic movie, investing in a new movie is much more risky.

Looking at Relativity Entertainment's annual film list, the sequels of successful films account for far more than half.

This can not only reduce the investment in publicity and distribution, but also effectively reduce the risk.

With the full release of Taken 2, Relativity Entertainment's 2005 film, only one Brokeback Mountain has not yet been officially released.

The distribution strategy of this film directed by Ang Lee is completely different from the previous films. It is aimed at the awards season and the ultimate goal is Oscar.

The two target awards determined by Ronan have always been very clear for best director and best film.

On the other hand, there has been news from Maple Leaf Pictures. After a brief consideration, Ryan Cavanaugh and David Ellison personally called Ronan and made it clear that they want to be Disney's No. shareholder!

For Maple Leaf Pictures, for these two ambitious people who want to make a career in Hollywood, the missed opportunity may never be there again.

On Monday morning, Ronan met the pair again at the Relativity Building.

Robert Iger also came. The first thing he did after he came was to show Ryan Kavanaugh and David Ellison the equity power of attorney other than Relativity Entertainment.

There are a few points that I need to declare in advance. Robert Iger rarely became a villain: Our negotiations must be conducted in secret, except for the necessary legal and accounting professionals. I hope that the two of you can personally participate in the negotiations.

Ryan - Kavanaugh said: No problem, the same, we also need Relativity Entertainment to keep secret.

He infers others by himself, and feels that there must be people who are interested in Disney's equity. If there are vigorous negotiations and another competitor appears, it may pay a higher price.

Robert Iger said: Yes. He added the second point: This transaction needs to be completed in cash, and the two need to raise funds before mid-December.

For others, the short period of more than 20 days is very tight and very difficult, but Ryan Kavanaugh and David Ellison are not ordinary people.

Ryan Kavanaugh is confident in lobbying those investors on Wall Street to continue investing. After all, they have already boarded the ship of Maple Leaf Films, and the possibility of additional investment is infinite.

David Ellison has already communicated with his father, and Larry Ellison will give him full support from attitude to funds.

No problem. Ryan Cavano said: You don't have to worry about funds. Since David and I are going to make this deal, funds are not a problem.

He added: I hope that negotiations on a deal can begin as soon as possible.

Ronan said: Relativity Entertainment, Bob will personally host this negotiation, which will start within this week.

David Ellison answered, Okay!

The preliminary intention of this transaction also means that Ryan Cavano and David Ellison have accepted the acquisition at a premium, and the premium will not be less than 10%.

As for the specific transaction price, it depends on the subsequent negotiations.

Ronan said: I always believe that Relativity Entertainment and Maple Leaf Pictures can reach a consensus and carry out more cooperation. Now it seems that we are always allies on the same front.

Ryan Kavanaugh said with a smile: Hopefully we will be allies in the future.

Yes. Ronan said, Relativity Entertainment cherishes every friend and every friendship.

Wouldn't it be great if Hollywood was full of rookies like Ryan Kavanaugh and David Ellison? It is estimated that Relativity Entertainment does not need to work hard to shoot and produce movies, and can make a fortune relying on friends.

The two sides talked for a period of time, clarified some terms in the direction, and basically determined the tone of the negotiation.

Ryan Kavanaugh and David Ellison didn't stay too long, and left at the same time.

They still have to raise funds next.

In the reception room, Ronan told Robert Iger: Bob, control the rhythm of the negotiation. It is best to implement it according to the established plan. You can control the details flexibly.

Robert Iger said: I understand that once they are on our ship, they should not even think about getting off.

Ronan said: Maple Leaf Pictures, as well as Pixar Studios, this is the end of Disney's plan. After completion, we can relax for a while.

Robert Iger said again: About seeking the MPAA seat?

Ronan sighed: Even with Disney, it will be very difficult for us to reach an agreement with Warner Bros. After all, as long as one of the six companies opposes it, it will be impossible to succeed. The so-called support for Relativity Entertainment's entry into MPAA is more of my intention The conditions thrown out can serve as a bait.

Robert Iger said: This aspect needs to be done slowly. He asked with concern: Is there any news from Warner Brothers?

Ronan shook his head: The last time Charles Rowan talked to me, there was no further discussion. It is estimated that there are different opinions within Warner Bros. Maybe they think my conditions are too much.

The management of Warner Bros. is sometimes incomprehensible. Robert Iger also feels this way: I will not be surprised by what decision Kevin Tsuhara makes in the end.

Ronan said: Hopefully one day, Warner Bros. is willing to sell us the copyright of Justice League.

Robert Iger shook his head: There is basically no such possibility.

Ronan stopped mentioning these things, and instead said: Okay, the big aspects are basically confirmed, and the rest of the negotiations with Maple Leaf Pictures and Pixar Studios will be left to you.

Robert Iger is responsible for these tasks, and Ronan is assured that with Robert Iger's ability, there will be no mistakes.

The development route of Theory of Relativity Entertainment has always been very clear, following Disney's path, and finally leaving Disney with nowhere to go.

With Marvel Studios and Pixar Studios in hand, and the live-action copyright of classic animated feature films, what's next?

Looks like George Lucas will be retiring in a few years.