The Best Entertainment Era

The latest URL: As far as I know. Spielberg was full of doubts: The core team of Princess Animation Studios comes from Disney Animation Studios. How many years has Disney Animation had no outstanding works? In these years, the signature of Disney Animation, It's always been supported by Pixar Studios.

Jeff Katzenberg, who was directly in charge of Disney Animation Studios before leaving Disney, said slowly: Disney Animation Studios did encounter problems before, but as long as they are given enough time and resources to It won’t take long for the heritage of Disney Animation Studios to re-emerge.”

Spielberg did not intervene, but listened to Katzenberg continue: What is the background of Disney Animation Studios? It actually consists of two parts, one part is those classic animated feature films, and the other part is the history of Disney Animation Studios for many years. The production team created here, that is, Chris Buck's team, they are the inheritors of Disney animation and the core force of Disney animation production.

Hearing this, Spielberg gradually understood what Katzenberg meant: Now this power has fallen into the hands of Relativity Entertainment and Ronan Anderson.

The loss of this team by Disney Animation Studios is tantamount to losing the soul of inheritance and production! Jeff Katzenberg created the pinnacle of Disney Animation Studios with one hand, and he sees it very clearly: This team It was created and brought out by me alone. No one knows better than me the abilities and strengths of Chris Barker and others. As long as there is a good creative environment, they will definitely be able to recast their glory. Unfortunately, when I realize that digging When their chance came, they had gone to Relativity Entertainment.

Spielberg said: The future of Disney animation is worrying?

Katzenberg nodded very seriously and said: It may be difficult to rise again in the next ten or twenty years. Ronan Anderson seems to know Walt Disney very well. I can't watch the live-action film authorization of Disney's classic animated feature films for the time being. I understand, but taking advantage of the internal turmoil in Disney to poach the core team of hundreds of people including Chris Buck, took away the soul of Disney Animation Studio!

This was the first time Spielberg heard Katzenberg say this, and his expression became extremely serious: The future pattern of animated films...

Without any hesitation, Katzenberg said in a decisive tone: Relativity Entertainment will dominate the animation film market, there is no doubt about it!

Spielberg couldn't think of refuting this.

Even if DreamWorks Animation has the Shrek series, it's still not as good as Pixar.

What's more, the animation business of Relativity Entertainment is not just a Pixar.

Fortunately, after Shrek 3\

,"DreamWorks Animation Studio really belongs to DreamWorks.

Ronan entered the theater early, and this Shrek 3 will be the last carnival before Relativity Entertainment and DreamWorks Animation Studio parted ways.

Although the peripheral copyright of DreamWorks Animation Studios films released by Embassy Pictures will continue until the end of 2008, after this film, Embassy Pictures will no longer undertake the distribution business of DreamWorks Animation Studios.

As a distribution company, it is normal to take half of the profits of distributing films.

In the past few years, the profits of Embassy Pictures in the distribution business of DreamWorks Animation Studio mainly come from films such as the Shrek series, Shark Gang and Madagascar, with online and offline net profits exceeding 500 million US dollars.

The distribution business is not generally profitable. This is due to the relatively favorable distribution terms offered by the Embassy Films in order to win the distribution rights.

The most typical examples are Walt Disney and Pixar Studios, where the publisher extremely squeezes the producer's contract, and the producer has nowhere to cry.

Not only is most of the profits taken by the distributor, but even the copyright of the film belongs to the distributor.

Shrek also came to the conclusion of the traditional film trilogy, Shrek needs to defend the distant kingdom.

This is terrible for an irresponsible monster.

To say that the guy with the least sense of responsibility in this animation world, Shrek is the second, no one dares to call himself the first...

Do you want this green monster with the stench of swamps to be the fate of a country? It was harder than a dream, he wished he could spend his whole life in the swamp without contention with the world.

In the first part, Shrek and Fiona fall in love and get married; in the second part, Shrek visits his father-in-law and his mother-in-law to learn how to deal with family relations.

In this one, Shrek needs to shoulder the burden of the distant kingdom.

In the words of Jeff Katzenberg, it's time for Shrek to shoulder the responsibilities of an adult.

The first two Shrek produced a large number of green fans all over the world, including non-professional movie fans and professional filmmakers.

Together, the two films have grossed more than $1.4 billion at the box office, and Embassy Pictures has sold more than 90 million DVDs worldwide through various offline channels.

This brought a huge fan base for the third part.

In the mode of unlimited spoof, Shrek 3 has exploded the entire North American film market since the first day it was released.

On the first day of its opening in North America, this film created a single-day box office record for an animated film of 42.34 million US dollars!

Perhaps after the two films, the audience and the media got used to this kind of spoofing of traditional fairy tales, or maybe during the filming and production process, more energy was put on the spoofing, resulting in the plot being too thin. The story of Shrek 3 Word of mouth is not good.

Even after its first day of release, the film's IMDB score was only 6.2.

But Shrek 3 relied on the large number of fans accumulated by the first two films, and the momentum of its frenzied rush in the first week was not to mention word of mouth, and even a dozen trains could not be held back.

On Saturday, Shrek 3 easily broke the just-set North American single-day box office record for an animated film, boosting the mark to $48.7 million.

Correspondingly, Shrek 3, the opening record for animated films in the North American film market, was embraced by Shrek 3. Its opening weekend was three days, and it earned a crazy $129.16 million in 4,310 theaters in North America!

This also created a record for the opening of the North American film market in June in history!

Whether it is the distributor or the producer, they will get extremely generous returns through this film.

The reason why Shrek 3 has such a high opening box office is that the fan base brought by the first two films is the key, but the embassy film industry has done everything possible to contribute to the flames.

Embassy Pictures is trying its best to extract the residual value of this series, and strive to maximize the benefits.

As for over-squeezing Shrek 3, whether it will exhaust the fans' expectations and enthusiasm, and bring various negative effects to the subsequent sequels, it is not for Embassy Pictures to consider.

After all, even if the next Shrek will be filmed and produced, it will no longer have any relationship with Relativity Entertainment.

In fact, the wildly explosive box office, and the opposite word-of-mouth from the audience, have already indicated that it is best to suspend this series for a period of time.

However, DreamWorks has just taken back the distribution rights of DreamWorks Animation Studio, and can't wait to create a huge performance. DreamWorks Animation Studio itself is also reluctant to let go of this trump card series.

After the first weekend box office in North America was released, DreamWorks officially announced that Shrek 4 has been put on the agenda.

This is Hollywood, which is essentially no different from Hong Kong City or other film industry circles in the world. Following the trend is exactly the same as desperately squeezing the value of popular movies.

Meanwhile, DreamWorks Animation has announced several other animation projects.

Since Kung Fu Panda and Crazy Primitives are being filmed and produced by Shahai Entertainment Animation Studio, the adaptation copyright of How to Tame Your Dragon has long been in the hands of Relativity Entertainment. The animation feature film released by DreamWorks Animation Studio this time There are many projects that Ronan has never heard of.

For example, Guardian League with owl as the protagonist, an untitled animation project about snails, an animation project based on King Arthur and the legend of the sword in the stone, and so on.

DreamWorks Animation Studio lost its former animated feature film project, but it is also developing new animated films.

In addition, DreamWorks Animation Studio reached a cooperation agreement with the capital on the other side of the Pacific Ocean at the beginning of this month, and will cooperate to establish Oriental DreamWorks Animation Production Company.

In this step, DreamWorks Animation Studio is undoubtedly ahead of all Hollywood.

Ronan still allows the animation studio under Relativity Entertainment to develop according to the established plan, and will not rush to cooperate with the market on the other side of the Pacific Ocean, adhering to the strategy of attaching importance to but not too close.

This is mainly to avoid the blow of the beast.

In addition, Ronan has emphasized more than once in the internal meetings of Relativity Entertainment that all senior executives of the company must not participate in overseas political disputes, especially not to express their so-called opinions in public.

Various government agencies in the United States and the authorities in Washington can say whatever they want, scold them, and discuss them whatever they want. It doesn't matter, but when it comes to overseas affairs, no matter whether they understand it or not, they just keep their mouths shut.

Not only Relativity Entertainment, but also the executives of the Netflix network.

For example, in the Middle East, if you express your opinions indiscriminately, you may lose this market full of local tyrants.

Pick up the bowl to eat, put down the bowl and smash the pot, Relativity Entertainment can't do it.

Of course, within the company, it is impossible to say that.

The request made by Ronan is lofty - respect your market! Respect your consumers!

The brilliance of Shrek 3 is still continuing. It was released in North America for ten days, with a cumulative box office of 221.04 million US dollars!

Because it was released simultaneously, the global box office broke through $4 in one fell swoop!

These numbers mean that while Embassy Pictures will reap high profits, DreamWorks can't wait to release its own feature-length animation.

This year, DreamWorks Animation Studios also has a new film released, The Wandering Rat Country with a production cost of up to 150 million US dollars.

The film features the voices of Kate Winslet and Hugh Jackman and will be released by DreamWorks!