The Best Entertainment Era

Latest URL: With the release of Minions, if you choose the cutest thing of the year this year, Minions will definitely be the most well-deserved number one.

The most successful part of this film is that it firmly grasps the two characteristics of minions that attract the audience the most - cheap and cute!

Although the plot seems incoherent, although it is more like an animated feature film composed of funny short films, although the minions always speak a strange language similar to a mixture of Italian, Spanish, and French, although no one can After understanding their dialogue, the laughter of the minions can still easily sink the audience.

In essence, Minions presents the adventures of three protagonists who are not good at being bad guys, and all their actions are quite depending on the mood.

And the happiness that the film provides to the audience is also light and simple. After all, people can't ask for more from minions, a cute creature that can survive only on cuteness but depends on IQ.

In the words of the audience, this is a group of cute little guys!

The cuteness of the film is off the charts!

Playing cheap and cute is invincible!

These are enough to win the audience's love for Minions.

Since the release of Pirates of the Caribbean 3 on the Independence Day schedule, the North American film market has lacked new and powerful film releases, and the market has been relatively weak.

This weekend, the popularity of the North American box office market was detonated by this group of cute and cheap minions.

Driven by crazy viral marketing and the super popularity of the series itself, Minions landed in North America in advance on Thursday night, earning $6.2 million in advance, creating the best result for an animated film in advance.

By Friday, the film had been expanded to 4,350 theaters in North America, and on the first day, it received $42.2 million including early screenings, easily winning the single-day box office championship.

Such a very yellow, very yellow animated feature film is showing unparalleled market charm.

Compared with other animated films, the screen of Minions is full of very yellow and violent rhythms all the time.

Having said that, it is such a very pornographic and violent cartoon, which quickly became popular all over the United States.

The box office of this film is still hot on Saturday, maintaining a relatively stable trend.

It collected another US$38.92 million that day, winning the single-day box office champion again!

From a group of supporting roles to a protagonist, such examples are not very rare in Hollywood animation.

But there are very few people who can really achieve the state of being popular all over the United States, being loved by everyone, and having a flat tire when cars see cars.

It happened that this group of simple-looking pudding boys who wore overalls with suspenders and talked like no one could hear did it.

Although the film’s media reputation and film critics’ reputation are mediocre, the former’s overall score is only 54 points, and the latter’s Rotten Tomatoes’ freshness is less than 50%, but they are powerless to stop the audience, especially family audiences, from loving Minions .

Three days have passed since the opening weekend in North America, and Minions has exploded, grossing US$115.11 million at the box office in 4,350 theaters in North America!

In terms of audience ratio, women accounted for nearly 60%. Minions, a cute and stupid super character, are undoubtedly more popular with women.

In terms of ca\u0026nsp;\u0026nsp;sr, theater audiences scored an average of a on site. According to audience feedback data, it is predicted that the lowest box office in North America will be more than 350 million U.S. dollars.

These data all prove that the films under Relativity Entertainment have once again experienced serious word-of-mouth polarization.

No one thought that a group of cute, stupid, and cheap little guys could unleash such a huge power when they took the lead on the big screen.

Embassy Films and Shahai Entertainment quickly made relevant conclusions. Several short films of Minions have won a lot of fans for themselves on the Internet. Last year, Despicable Me was a big hit at the box office, laying a solid foundation for the popularity of this film. established a solid foundation.

What's even more unexpected is yet to come. This film will be released in multiple overseas markets next weekend. With the addition of the North American box office explosion effect, it has exploded with extraordinary popularity.

Minions was released in more than 30 countries and regions, with a box office of 189.52 million US dollars in the first weekend overseas, breaking the record of animation film opening in 25 overseas regions.

In the second weekend in North America, the popularity of Minions continued unabated, and it took another US$54.87 million, bringing the North American box office to a total of US$223.17 million.

The film easily grossed over $400 million worldwide.

Even with a budget of $100 million in publicity and distribution, Minions will still be hugely profitable for Relativity due to its low production costs.

And there are many merchants who take the initiative to come to the door to seek relevant business authorization.

Once an animated film becomes popular, its power is boundless.

Relativity Entertainment will also maximize the profits of the film. The new short film of Minions and an animated series have also been put on the agenda by Shahai Entertainment Animation Studio.

Ronan is very clear that in the future, cartoons that take the cute and stupid route will have a huge market and a large number of potential audiences.

Minions are destined to be the poster child for this.

This July, the most eye-catching thing in the North American film market is Relativity Entertainment. In the past, Pirates of the Caribbean 3 was rampant, and later Minions was cute, stupid and invincible.

After five weekends of screenings, Pirates of the Caribbean 3 has accumulated a North American box office of 331.24 million U.S. dollars, and the global box office has exceeded 800 million U.S. dollars. In the global film market, it once again set off a frenzy of Captain Jack Sparrow.

Johnny Depp has won countless praises and fans, and he seems to have the posture of Hollywood's number one commercial superstar.

However, the personality movie star has not stopped tossing since he became famous as Captain Jack Sparrow. Recently, there is news that Johnny Depp has a huge conflict with his agent and may change his agent.

Ronan estimated that this probably has something to do with the agent's inability to withstand the pressure of Relativity Entertainment, which caused Johnny Depp to compromise on many things.

Never underestimate the super arrogant heart of some Hollywood stars after swelling.

Because in their hearts, they are the center of the world.

At the end of July and the beginning of August, there were too many news circulating in the circle, many of which had something to do with Relativity Entertainment.

There is news from Twentieth Century Fox and Blue Sky Studios that the former has increased its investment and support for Blue Sky Studios after Minions became a huge hit, requiring Blue Sky Studios to actively develop Ice Age In addition to the new large-scale animation production projects, and catch up with DreamWorks Animation Studio in one fell swoop.

Blue Sky Studios didn't see Shahai Entertainment Animation Studio as a competitor that could threaten them.

Shahai Entertainment Animation Studio also didn't care about Blue Sky Studio, and put all their energy on future plans.

In addition to the animated feature film project launched by Ronan, Chris Leonard's team is also actively developing new film projects.

For example, Chris Leonard was inspired by American Idol and thought that he could try to plan this type of theme. The protagonist is not necessarily limited to humans, and there are infinite possibilities for anthropomorphic animals or insects.

Of course, Ronan will not discourage their initiative, let Chris Renard and others do preliminary planning first, and get the character setting or script outline and the like.

In today's Hollywood, there are too many people who are like vegetarians, and the idea of ​​doing more mistakes and not doing good is quite prevalent.

The animation production of Relativity Entertainment is one of the most important businesses of the future group company. Sandhai Entertainment Animation Studio is working hard, and the other two are not far behind.

Embassy Pictures has already set a schedule for The Incredibles. This animated feature film, which has been delayed due to the dispute between Pixar Studios and Walt Disney, will be released on the Thanksgiving schedule in November this year. The film is full of confidence that The Incredibles will continue to allow Pixar to maintain its leading position in the industry.

The production of Cars has also been completed, but due to the schedule and the need for publicity and distribution, this animated feature film was pushed by the embassy film until 2007.

This is a typical series in which peripheral profits far exceed box office profits by dozens of times.

Lightning McQueen's models and various peripheral products can be described as crazy.

Ratatouille or Ratatouille will also be fully filmed and produced within the time specified in the plan, and the Robot Wall-E project has also entered the field modeling stage.

However, Ronan asked Pixar Studios to properly control costs for this animated feature film project whose reputation is far greater than commercial income, otherwise it is not impossible to make losses in the short term.

There are not too many cases of word-of-mouth wins and commercial failures in Hollywood.

In addition, the first draft of the script of Up was also completed. After Ronan reviewed it, he quickly gave the green light.

Compared with WALL-E, he is more optimistic about the commercial prospects of Up.

According to Pixar's original production budget of 180 million US dollars, the investment in publicity and distribution in the later period will definitely be more than 100 million US dollars, and the total investment is likely to be pushed up to more than 300 million US dollars. Even if the peripheral profit rate is higher, the payback is still It's stressful.

At Ronan's request, Pixar Studios repeatedly planned, and finally reduced the production budget of Wall-E to $150 million.

The most important project for Pixar Studios' next phase is not Wall-E but Toy Story 3.

This sequel, which has already begun preliminary planning, is the guarantee of huge profits.

For the Princess Animation Studio, a professional team left Los Angeles in early August and went directly to Norway and Greenland in Northern Europe to conduct on-the-spot investigations for the next animation short film production.

Nordic humanistic style and icy and snowy background, it is impossible for the production staff to stay in dry Los Angeles and imagine out of thin air.

Hollywood medium and large film production companies have always been willing to invest in this aspect.

This animated short film will not be completed until the middle of next year at the earliest. If all goes well, Princess Animation Studio will launch the planning of the animated feature film project as planned.