The Best Entertainment Era

In the pull-up room of the Embassy Pictures, the re-edited The Blair Witch has just finished playing.

Garcia rubbed his eyes again, watching this kind of film is simply suffering.

Terry and Thomas next to him were not much better, they both closed their eyes and slowly adjusted their emotions.

Robert was a little better, and quickly got up and opened the curtains. The publicity director behind him, David Villa, seemed to have the urge to vomit.

This is the final edited version. Ronan stood up and walked to the front, facing everyone and said, The effect is much better than last time.

Several other people participated in the previous meeting, knowing the plan made by Ronan, they couldn't help but nodded slightly, the loopholes in the film were much less than the previous version.

Ronan looked at a few people and asked, Robert, what's going on with you?

Robert looked down at his notebook, and then said: I signed a contract with all the actors and crew in the film, including the extras who played the town residents, with confidentiality clauses attached, but each paid an additional $3,000. We are very pleased with our generosity and will cooperate with our publicity and marketing plan.

Money and fame are the most impressive rewards in this industry.

Also, director Daniel Melick created a website for this film last year, and the website has a lot of information about witches he collected. Robert continued: I gave him another three thousand dollars, and he directly sent The site was transferred to us.

Ronan became interested: Is anyone following the website?

Robert shook his head directly: This website was established last year, and the total number of visits is only a few hundred. It is a simple website.

Ronan thought for a while, and said to the publicity director: David, you take over this website, incorporate the part you prepared in the early stage into the website, and the rest will proceed as planned.

Robert answered, The witch information I collected has been handed over to David.

David Villa said at this time: The information is very detailed, which is conducive to our publicity.

Very good. Ronan turned to ask, Garcia, what about your side?

Garcia replied: I have communicated with dozens of independent theaters that I often cooperate with, and the screening will not be a problem at that time, but the chain theaters are not going well. Our salesmen are still communicating. The attitude of the top five theaters in North America They are very determined, and we have to try it out before considering it.”

The purpose of the establishment of the theater is to make commercial profits. For small productions like this, unless the theater sees a real selling point, it will not easily invest resources.

Ronan understood this and said, You continue to communicate with the commercial chain theaters, and you can try it out, but not now. We have to wait for the promotion and marketing plan to see results, otherwise the film alone will not be convincing at all.

Such a film, if there is no rhythm in promotion and marketing, it would be strange for those commercial theater chains to spend a lot of resources to screen it.

Garcia answered: I suggest putting it half a month before the release.

Okay. Ronan complied: Just do as you said, and you will be responsible for inviting the theater experts to watch the movie.

Garcia nodded: No problem.

Ronan raised his voice: The Internet is the key to the promotion of this project. The plan formulated last time can be further improved if everyone has new ideas.

I think we should test the social response first. David Villa is relatively cautious: If the response is not good, we should stop the loss in time.

No one can guarantee that a movie will be successful, and this is a project that has never had a case in the past.

David Villa raised his voice slightly: I have made a budget, and I want to achieve the ideal publicity effect. The investment in publicity alone will not be less than 8 million US dollars, or even more than 10 million US dollars.

Despite the memories of his previous life, Ronan knew he couldn't put all his eggs in one basket: David,

We will advance the first part of the publicity plan for the time being. If no one pays attention, there is no time to turn around.

The cost of this film seems to be very low, but if you really want to get a high box office, you need a huge investment.

Not to mention anything else, it costs an average of $1,500 to transport a movie copy to the theater, including printing, insurance, and transportation.

Most of the cinemas of the commercial chain theater chains are multiplex halls, which require large-scale distribution, no matter what, 3,000 copies are needed.

That's $4.5 million.

If it wasn't for buying out the copyright, Ronan would be crazy to invest a huge amount of money in such a film.

In today's communication context, if a film wants to be successful in distribution and screening, it must use the power of various media to carry out marketing and promotion in the most reasonable way.

As a person who has experienced the wave of the Internet, Ronan is very clear that the cross-media phenomenon of movies and the Internet will re-establish the marketing form of movies.

This is a crazy plan, and it is also a great risk. It is impossible to spend tens of millions of dollars casually.

Ronan also needs to look at the social response, instead of just hanging his head and messing around.

What about the schedule? He asked Garcia: Which time slot do you think is the most suitable?

Garcia has long planned: This project should not be delayed for too long. If it is delayed for a long time, it will affect the promotion and release of Death Comes. Therefore, I think summer vacation is the most suitable.

Ronan frowned: The summer competition is very fierce.

Put it in mid-to-late July. Garcia said: In this time period, the most popular summer movies have been released for a long time. We are not using the traditional promotion model, and are less affected by the schedule.

Ronan considered for a moment, then said: Yes. Garcia, I have someone cut a long-shot documentary short film, you find someone to add the website address, and send it to the Discovery Channel together with the missing persons notice of three college students. If the Discovery Channel refuses to air it, we'll find another station.

He then turned to the publicity director: David, before Garcia, you have to get things done on the website. The website has to provide a lot of historical materials, eyewitness evidence, and diary records about the witch Blair; Continuously posting handwritten notes, life photos and family information of the missing person before they disappeared...Well, Robert, you dealt with those actors, and you assisted David in making interview records of the missing person's relatives and friends.

David Villa nodded.

Robert replied, No problem.

Ronan further emphasized: The most important point, whether it is a documentary for the Discovery Channel or on the website, must mention the videotape that was accidentally discovered, and say that the videotape is being repaired and will be made public soon.

These are not difficult to do.

David Villa said at this time: I suggest that you don't do it offline first. The advertising costs of newspapers, periodicals and video chain stores are very high.

Ronan agrees: Okay, now it's mostly on the Internet. David, get someone to post a missing person on the most popular sites and forums.

He also said: If there is a certain response, we will increase our promotion efforts. Especially offline, contact the printing factory. If the plan goes well, we have published missing articles in major weekly magazines, magazines and video stores in the past few months. People's missing person notices, various news reports of missing persons distributed on the streets, as well as handwritten books and photos of missing persons, etc.

This is not just an Internet marketing. Ronan will not ignore the role of traditional media channels, and will promote both online and offline.

Later, Ronan focused on the matter of David Villa and Robert's website, which is the source of the virus.

This website is very important. Ronan emphasized: It is necessary for people to enter a mysterious world of witchcraft by obtaining various materials and evidence on the website, and immediately act as an agent to continuously play an active role. , spreading to the surrounding area.”

Ronan is very clear that as long as most of the people who pay attention to this plan can become a source of virus spreading outward, it will be very close to success.

By the way, Robert. Ronan said, Temporarily gather the main creators, and we can provide them with a fee to send them to travel in Africa, so as not to be dug out by the media.