The Best Entertainment Era

The failure of Dreamworks Animation Studio's The Wandering Rat Country also reminded Ronan that Relativity Entertainment currently has three animation studios, and the future development direction must not be like that of DreamWorks Animation Studio and Adelaide. The cooperation of Mann's work went astray like that.

Ronan specially convened a high-level meeting of Princess Animation Studio, Pixar Animation Studio and Shahai Entertainment Animation Studio to further clarify the development direction of Relativity Entertainment's future animation production.

That's computer animation!

In relativity entertainment, like clay and hand-painted animation movies, they are all heresy!

From the very beginning when the animation department was created, Relativity Entertainment did not have a hand-drawn animation business and clay animation business, nor will there be any in the future.

Needless to say, Pixar Studio is the pioneer and promoter of computer animation. The world's first computer animation film Toy Story was completed by Pixar. Of course, Pixar Studio will not give up its expertise and advantages. to study other aspects.

There is no problem with Shahai Entertainment Animation Studio. This animation studio originated from the original Fox Animation Studio. Since its establishment, it has aimed at computer animation production, and basically has no contact with other aspects.

The Princess Animation Studio is different. This is an animation studio formed by a team that inherits the spirit of Disney animation. Many of them are nostalgic for the glory of the era of hand-painted animation.

Ronan allows nostalgia for anyone, but absolutely no hand-drawn animated film projects.

Although in recent years, there have been more and more voices criticizing computer animation technology and nostalgic for the so-called glory days of hand-painted animation, but this is just like when sound replaced silence and color overwhelmed black and white. The birth of new film technology not only accompanied the old film The passing of technology, as well as various criticisms of new technologies.

Does anyone remember how Chaplin attacked and criticized sound films?

Computer animation technology is also suffering from this criticism.

Hand-drawn animation is created by hand-painted painters using brushes and their own hands. The image of the characters is extremely plump, contains the creator's hard work, and is full of artistic vitality. But what about computer animation?

Using cold computers and programmed software, the characters designed are rigid, and their every move is as dull as a puppet. As for the artistry, has anyone seen it?

The origin of art is to restore our life. Human hands are the best carrier, not a cold and lifeless computer.

There are many voices like this, and most of them are hand-drawn animators who lost their jobs because of computer animation.

These people attributed their loss of jobs to the emergence of computer animation technology, instead of actively adapting to the new technology and new era, they were indulging in the past and refused to open their eyes to see the new world.

In fact, in the three animation studios under Relativity Entertainment, many people were hand-painted animators before, but they are still flourishing in computer animation production. The reason is that they actively adapt to the new environment. era.

Individuals have to adapt to this era. Is it possible for the era to actively adapt to someone?

Since the 1930s and 1940s, hand-drawn animation has appeared in Hollywood's vision. No one can deny that one after another outstanding hand-drawn animation masters have brought countless audiences with their painstaking works. Joy, among them there are many classics like The Lion King that can be remembered in the annals of history.

Hand-painted artists use their own minds and hands to create,

Paintbrushes are their tools, while computer programmers also use their minds and hands to create, and computers are their tools.

Essentially speaking, the paintbrush is a tool, and the computer is also a tool. Both are inventions and creations of human beings, and they are used to bear the wings of human thinking. They both have indispensable meanings in human life, so why the former? Can it become the carrier of art, and the latter, which represents high technology, can only be a cold machine?

Some people may say that when creating, hand-painted artists instilled countless painstaking efforts into their works, so that they have vitality.

Then why no one sees that those idealists who have been studying computer animation since the 1970s have dedicated their youth and passion to computer animation. Aren't they creating with their heart? The work they created is not good enough? Character image is not full enough? Characters are just soulless dull?

Undoubtedly, hand-painted artists have made indelible contributions to the development of animation, but the progress of technology is the trend of history. Advanced technology replaces backward technology, which is the inevitable law of the development of human society. Everything has been swept into the pile of historical stories.

Today, the application of computer technology has already penetrated into all aspects of human life. For the entire film and television industry, computer technology is like giving them wings to fly. In the past, many of them could only exist in the imagination of directors, screenwriters and producers. The pictures in the film can now be displayed in front of the audience with advanced computer technology.

In some ways, these people hiding in their own tortoise shells only ridicule new film technology, but never think about why there is a replacement of old and new.

Every era always has to face some new things, some are gradually changing ideas, some are advanced technologies, those old-fashioned people do not know how to absorb the essence that is useful to them, but hinder their development everywhere, but countless historical It has been proved long ago that those who stand still will be eliminated by the times sooner or later.

In fact, hand-drawn animation is being phased out of mainstream Hollywood.

Also in this week, the three-party melee Disney unexpectedly reached an agreement on an important matter. Walt Disney decided to completely abolish the hand-painted animation business of Disney Animation Studios. Disney Animation Studios will focus all its energy on computer animation in the future. above.

Hollywood's No. 1 hand-drawn animation giant has completely abandoned the hand-drawn animation business. Even though Disney Animation Studios has rarely released works in recent years, there has been a sensational situation.

This almost represents the historical stage of hand-drawn animation withdrawing from mainstream film production.

The general trend of industry development cannot be blocked by any person or team.

Ronan immediately contacted the likes of Chris Buck, Rich Moore and Byrne Howard at Princess Animation Studios.

Walt Disney's abolishment of the hand-painted animation business will inevitably dismiss a large number of Disney animation studio personnel, who are undoubtedly talents.

If someone is willing to transition into the computer animation business side, Princess Animation Studios can attract some of the hiring.

Of course, those who live in the glory of the old era and are unwilling to accept new things, no matter how much they have achieved in the past, Ronan will not accept them.

The future belongs to the era of computer animation.

Relativity Entertainment doesn't have time to waste too much time on people or technology that will be eliminated.

For the Hollywood film industry, the digital era has truly arrived.

In recent years, large and medium-sized Hollywood companies, including Relativity Entertainment, have actually been promoting one thing, allowing all large theater companies in the United States to update their projection equipment—replacing the old film projection equipment with brand new digital ones. projection equipment.

The theater company is not very active. After all, there are so many theater chains under companies such as Emperor Entertainment and AMG. It is a terrible expense to replace the projection equipment.

As we all know, digital technology can effectively reduce the cost of all aspects of Hollywood companies.

Not to mention other things, the distribution alone can reduce the cost of each copy by more than 60%. This is in the short term. In the long run, it is not impossible to reduce the cost by 90%.

The average cost of an ordinary film copy, from pressing to storage, from shipping to insurance, is as high as $1,500.

Today's digital copies can be had for under $500.

In the future, there will be a network of professional distribution companies and theater operators, and copies can be transmitted directly through the Internet.

This has become the norm in the film industry, and the distribution fee has been reduced by not a little bit.

All Hollywood film companies have the same interests in this regard.

Therefore, the major manufacturers in Hollywood have united to discuss and promote a brand-new technical industrial structure upgrade, with theater companies, producers, distributors, Sony Electronics, Canon Camera, Dolby and other equipment suppliers, so that all aspects benefit can be maximized.

This is actually good for the whole industry.

But it is not easy to achieve it and let theater operators update equipment on a large scale.

Ronan is also promoting, but the resources invested are not particularly large, because he knows very well that it was after the release of Avatar that the theater chain operators really started to take action.

The film Avatar brought not only high box office and high commercial income, but also technological upgrading of the entire film industry.

After Avatar, 3D has become popular. Although 3D projection has various defects, the rapid construction of 3D theaters has directly brought about the rapid popularization of digital equipment in theaters.

As far as the entire film industry is concerned, Avatar, which has been criticized by countless people as vulgar and full of copper, should be remembered more in the annals of film history than the art films they pursue.

Because Avatar has promoted the entire film industry and related supporting industries, it has taken a big step forward in rapid development.

As for 3D technology, since it will be booming for a while, Relativity Entertainment will certainly not let it go. In addition to Alice in Wonderland, Avengers also clearly uses IMAX3D technology for shooting and production.

Even a 3D version of Saw is not out of the question.

In November, Relativity Entertainment has two more releases under its umbrella, Pixar Studios' The Incredibles, and Night at the Museum 2, the sequel to the blockbuster hit.

Both films are undoubtedly perfect for the holiday season.